Agoda and TPB Philippines join hands to bring the world to the Philippines' shores

SINGAPORE, Sept. 18, 2024 /PRNewswire/ -- Digital travel platform Agoda has joined forces with the Tourism Promotions Board (TPB) Philippines in an exciting new partnership designed to showcase the Philippines as a must-visit destination for international travelers.

The collaboration, effective immediately, will run until 15th December 2024, with travel periods until 31st March 2025. The agreement underscores a shared commitment to elevating the Philippines' visibility on the world stage as a prime tourist destination while driving increased inbound tourism.

Through this initiative, Agoda and TPB are combining their marketing resources to drive international arrivals and promote the vast cultural and natural beauty of the Philippines.The partnership  features exclusive discounts and co-branded marketing campaigns aimed at attracting international travelers to both well-known and lesser-known cities across the Philippines, with travel periods until 31st March 2025. Campaign details will be prominently displayed on Agoda's website and mobile app, as well as on the Travel Philippines mobile app.

"Agoda has been dedicated to supporting the tourism industry in the Philippines. We are excited to partner once again with TPB through the latest program as a significant step to leverage our digital expertise as well as our global network to showcase the myriad destinations and vibrant culture of the Philippines to a global audience," said Omri Morgenshtern, Chief Executive Officer at Agoda.

TPB's Chief Operating Officer, Maria Margarita Montemayor Nograles expressed enthusiasm about the partnership: "TPB is thrilled to once again join forces with Agoda in our mutual goal of enhancing travel experiences for both new and returning visitors to the Philippines. This partnership allows us to utilize cutting-edge digital marketing strategies and valuable insights to promote our unique destinations and create memorable experiences for our tourists."

Agoda has a history of supporting the Philippines' tourism sector. In 2021, it was the first digital travel platform to introduce quarantine packages to assist returning Filipinos during the COVID-19 pandemic. In 2023, Agoda launched the Eco Deals Program in collaboration with the World Wildlife Fund, aimed at promoting sustainable tourism and supporting biodiversity initiatives in Tubbataha Reefs Natural Park in Palawan, and whale shark conservation programs in Donsol, Sorsogon.

About Agoda

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support. Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 6,900 staff in 25 markets, dedicated to leveraging best-in class technology to make travel even easier.

About the Tourism Promotions Board (TPB) Philippines

TPB is an attached agency of the Philippine Department of Tourism, mandated to market and promote the country both domestically and internationally as a premier tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. In collaboration with private and public stakeholders, TPB aims to deliver an exceptional, high-value experience for every visitor.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Agoda and TPB Philippines join hands to bring the world to the Philippines' shores

Agoda and TPB Philippines join hands to bring the world to the Philippines' shores

Bata Celebrates 130 Years with a new Brand Campaign: "Make Your Way" 

LAUSANNE, Switzerland, Sept. 19, 2024 /PRNewswire/ -- Bata, one of the world's leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign named: "Make Your Way." This milestone marks a celebration of Bata's rich heritage, and an exciting evolution aimed at positioning the brand as one of the top choices worldwide. 

A New Era for Bata

The "Make Your Way" campaign reflects Bata's renewed focus on style, comfort, and affordability, aiming to attract a younger, trend-conscious audience while honouring its strong heritage. 

"This campaign is about inspiring self-expression and confidence. At Bata, we make shoes to accompany consumers as they create their own path in life and build their road to the future," says Sandeep Kataria, Global CEO of Bata. 

Strategic Vision

The new positioning, "Stylish, comfort-enhanced, affordable shoes for every side of you to make your way" aims to connect with today's fashion-conscious consumers, to expand Bata customers base and drive further growth. It will be communicated through Bata's key labels: "Bata", "Bata Comfit," and "Bata Red Label." This strategy positions Bata as the only major high-street footwear Retailer genuinely targeting 'Every Side of You' through authentic and heritage-rich in-house brands, covering every aspect of consumer life: dress, leisure and sport. 

Global Campaign Rollout

Developed with the agency &Rosàs, the global campaign includes media investments, in-store storytelling, and a redesign of Bata's e-commerce and social media approach.

Special Initiatives

It will also feature do-good marketing efforts to inspire and support women across various disciplines. Starting in September in Europe, Bata will introduce a special 130th-anniversary edition of women's ballerinas, supporting women in ballet and dance, fostering participation from diverse backgrounds, and aiding women facing economic challenges. The Ballerinas are a fashionable reinterpretation of the original Batovka, an innovative shoe launched in 1897 by Bata, which embodied the company's vision about quality & affordability. 

About Bata Group

Bata is one of the world's leading shoemakers, selling more than 150 million pairs of shoes annually. With comfortable fit, stylish designs, affordable prices, and responsible manufacturing, Bata customers can feel good in their shoes – from their head to their toes. Founded in 1894, the family-owned business operates in over 56 countries across five continents. Bata designs, manufactures, and retails its own footwear, constantly innovating to find the perfect fit. 

About &Rosàs

Founded in 2003, &Rosàs is a leading advertising and communications agency based in Barcelona, known for its consistency, market awareness, and loyalty. 

Press Contact 

Sarah Stocchetti
Global Corporate Communications at Bata Group 
E-Mail: sarah.stocchetti@bata.com 
Mobile: +41 79 724 60 68 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

"Make Your Way" Bata unveils brand evolution