JINAN, China, Sept. 18, 2024 /PRNewswire/ -- This is a report from the Shandong Office of Hong Kong Business Daily. From the streets and alleys of a city, one can glimpse its heritage, personality, temperament, and style. In the spring city of September, the documentary series "Encountering Jinan" unfolds slowly like a delicate painting. The first video "Memories in the Streets and Alleys" is like a key, gently opening the dusty door of time in this city, leading us into those streets and alleys carved by time, and experiencing the unique charm and warm changes of the city.
Having studied in Jinan for many years, Lydia is still full of curiosity about the city. As a "distant guest" from Algeria, she has a strong interest in the old streets and alleys of Jinan."I really like these small alleys in the old city area. Walking inside, I feel completely relaxed. These old streets and alleys allow people to experience the leisurely and peaceful lifestyle of the old Jinan people, which is both pleasant and peaceful," Lydia said.
The first video is based on the old streets and alleys of Jinan, depicting the outline of Jinan with delicate brushstrokes like a painter. Wangfu Pool and Zhang Family Courtyard, these folk places with local characteristics, tell the story of the deep streets and alleys of Jinan, this old city.
What is even more moving is that the video not only showcases the modernization development of Jinan, but also deeply feels the improvement of Jinan people's living standards, changes in lifestyle and consumption concepts by comparing the streets and alleys of the past and present. Those old photos and objects, like the imprints of time, make us cherish the beautiful life of the present while reminiscing about the past. This is a deep exploration of the soul of Jinan city, showcasing its unique urban image of being born by water and famous for springs to the world. It not only enhances the city's visibility and reputation, but also promotes communication and understanding between different cultures, building a solid bridge for cultural exchange between Jinan and even China and the world. It presents a vivid picture of the development of Jinan with delicate brushstrokes, unique perspectives, and rich content.
Video：https://www.youtube.com/watch?v=_mQ_4E1awhc
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The first video of the documentary series "Encountering Jinan" - "Memories in the Streets and Alleys"
Bata Celebrates 130 Years with a new Brand Campaign: "Make Your Way"
LAUSANNE, Switzerland, Sept. 19, 2024 /PRNewswire/ -- Bata, one of the world's leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign named: "Make Your Way." This milestone marks a celebration of Bata's rich heritage, and an exciting evolution aimed at positioning the brand as one of the top choices worldwide.
A New Era for Bata
The "Make Your Way" campaign reflects Bata's renewed focus on style, comfort, and affordability, aiming to attract a younger, trend-conscious audience while honouring its strong heritage.
"This campaign is about inspiring self-expression and confidence. At Bata, we make shoes to accompany consumers as they create their own path in life and build their road to the future," says Sandeep Kataria, Global CEO of Bata.
Strategic Vision
The new positioning, "Stylish, comfort-enhanced, affordable shoes for every side of you to make your way" aims to connect with today's fashion-conscious consumers, to expand Bata customers base and drive further growth. It will be communicated through Bata's key labels: "Bata", "Bata Comfit," and "Bata Red Label." This strategy positions Bata as the only major high-street footwear Retailer genuinely targeting 'Every Side of You' through authentic and heritage-rich in-house brands, covering every aspect of consumer life: dress, leisure and sport.
Global Campaign Rollout
Developed with the agency &Rosàs, the global campaign includes media investments, in-store storytelling, and a redesign of Bata's e-commerce and social media approach.
Special Initiatives
It will also feature do-good marketing efforts to inspire and support women across various disciplines. Starting in September in Europe, Bata will introduce a special 130th-anniversary edition of women's ballerinas, supporting women in ballet and dance, fostering participation from diverse backgrounds, and aiding women facing economic challenges. The Ballerinas are a fashionable reinterpretation of the original Batovka, an innovative shoe launched in 1897 by Bata, which embodied the company's vision about quality & affordability.
About Bata Group
Bata is one of the world's leading shoemakers, selling more than 150 million pairs of shoes annually. With comfortable fit, stylish designs, affordable prices, and responsible manufacturing, Bata customers can feel good in their shoes – from their head to their toes. Founded in 1894, the family-owned business operates in over 56 countries across five continents. Bata designs, manufactures, and retails its own footwear, constantly innovating to find the perfect fit.
About &Rosàs
Founded in 2003, &Rosàs is a leading advertising and communications agency based in Barcelona, known for its consistency, market awareness, and loyalty.
Press Contact
Sarah Stocchetti
Global Corporate Communications at Bata Group
E-Mail: sarah.stocchetti@bata.com
Mobile: +41 79 724 60 68
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
"Make Your Way" Bata unveils brand evolution
