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Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Business

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt
Business

Business

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

2024-09-20 17:55 Last Updated At:18:15

ISTANBUL, Türkiye, Sept. 20, 2024 /PRNewswire/ -- Beko, a global leader in home appliances, announced the official inauguration of its first industrial park in Egypt. The new facility represents a step in Beko's global expansion, reflecting its focus on innovation, sustainability, and regional growth.

Covering 114,000 m², with 70,000 m² dedicated to production, the new manufacturing hub involves a $110 million investment. Since its groundbreaking in December 2022 and the start of test production, this industrial park has become a key part of Beko's strategy for regional and global operations.

The new factory will integrate three key production categories under one roof: cooling, cooking, and dishwashing. With a production capacity of 550,000 ovens and 500,000 refrigerators annually in its first phase, and its dishwashing segment which has recently received a fast-tracked investment, the factory is set to meet domestic demand while emerging as a pivotal production and export hub. Targeting 60% of its output for export, the factory will cater to markets across MENA, Europe, and Africa. The new factory will produce products from a wide range of Beko brands, including Whirlpool, Ariston, Indesit, and Hitachi.

The hub's administration building will house an R&D center in partnership with universities to support talent development and technological expertise. It will also include a training academy, quality labs, a showroom, and 'The Kitchen,' a center for demonstrating culinary technology.

Hakan Bulgurlu, CEO of Beko, commented on the expansion: "Egypt has long been a home for us at Beko. We have achieved solid growth in this vibrant country over the past years, and now we are starting another chapter with our new manufacturing hub. Our success has only made us more determined to do even better. Solidifying our commitment to the Egyptian market and the wider MENA region, this facility will both benefit our industry and consumers and promote responsible production with a particular focus on zero waste, as well as water and energy efficiency. Combining our manufacturing strengths with the strategic opportunities Egypt has to offer, we are confident that this advanced hub will be a regional powerhouse."

The factory is designed for LEED Gold certification with features like rainwater recovery systems, and waste management, and incorporates advanced automation technology, including robots, AGVs, and a digital manufacturing infrastructure.

ABOUT BEKO  

Beko has 55,000 employees throughout the world with its global operations through its subsidiaries in 58 countries and 46 production facilities in 14 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand, China and Egypt). Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 8 billion Euros in 2023. Beko's 31 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. For the 5th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved.** Beko's vision is 'Respecting the World, Respected Worldwide.'  

 www.bekocorporate.com   

*Licensee limited to certain jurisdictions.   
**The data presented belongs to Arçelik A.Åž., a parent company of Beko. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

Beko Expands Its Operations with the Launch of an Industrial Park and Export Hub in Egypt

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The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC

2024-12-21 18:00 Last Updated At:18:15

LAS VEGAS, Dec. 21, 2024 /PRNewswire/ -- ASUS is set to debut the world's lightest Copilot+ PC during the AIways Incredible launch event on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream.

Join the AIways Incredible Launch Event Online:

Date: January 7 at 9:00 AM PST

Event Page: https://asus.click/ces25_teaser

Teaser Video: https://www.youtube.com/watch?v=TLgFyI5jnbQ 

This latest solution will be part of the ASUS Zenbook series of laptops and offers several innovative aspects to look forward to.

The Art of Lightness Meets Next-Gen Technology

The ultra-light design of the world's lightest Copilot+ PC is set to redefine possibilities for mobility on AI devices, offering a portable partner and collaborator for the modern user. It is the perfect blend of elegance and functionality, offering a seamless experience for professionals, creators, and everyday users alike. Inspired by minimalism and nature, the design philosophy celebrates quiet luxury without sacrificing innovation.

Intelligent Innovation with Copilot+ AI

The new Zenbook is more than a laptop—it is a smart partner designed to revolutionize productivity. Powered by Copilot+ AI, it delivers intuitive, adaptive workflows, seamless collaboration, and smarter performance tailored to user needs.

Performance Without Compromise

Despite its ultra-light design, the laptop boasts robust performance and an impressive 32-hour battery life, offering continuous productivity that makes it ideal for travelling, remote work, and on-the-go productivity. Full specs, including details of the cutting-edge processor, will be unveiled during the event.

AIways Incredible at CES 2025

The launch marks a key milestone for ASUS in shaping the AI era. Viewers around the world will discover the complete AI-powered capabilities of the revolutionary Zenbook, redefining the future of computing.

Tune in on January 7 to experience AIways Incredible for yourself: https://asus.click/ces25_teaser

About ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune's World's Most Admired Companies.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC

The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC

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