MILAN, Sept. 30, 2024 /PRNewswire/ -- In the face of a global downturn in the luxury market, identifying new avenues for innovation has become a pivotal challenge for leading luxury brands.
China's luxury market is transforming, characterized by the rise of new consumers, accelerated digitalization, and shifting consumption patterns, each having a significant impact on the industry.
As the birthplace of fashion trends in China, Xiaohongshu has emerged as the go-to social media platform for brands looking to establish a foothold in the Chinese market, engage in meaningful conversations with consumers, and drive growth.
From September 26th to 27th, Xiaohongshu, in collaboration with VOGUE Business, hosted the Milan Digital Summit themed "The Digital Silk Road: Pioneering the Future of Luxury Lifestyle". The event focused on digital transformation practices, showcasing how brands can adapt their marketing approaches to expand their presence and reach in China.
Co-Creating a New Model to Develop a Fresh Perspective on Marketing in the Chinese Context
Luxury brands are increasingly incorporating local cultural elements into their branding. However, to truly succeed in the Chinese market, they must also develop the ability to craft compelling Chinese cultural narratives.
Xiaohongshu, as a key platform for luxury products and a hub for high-potential consumer groups, has become essential for major brands seeking new customers and enhancing market penetration.
At the summit, Cynthia Zhong, head of the Luxury Industry Division at Xiaohongshu, explored how brands can offer more exceptional, immersive, and personalized experiences by increasing communication touchpoints and employing flexible seeding strategies.
Cynthia emphasized that Xiaohongshu's deep-rooted fashion culture and commitment to "human-centric marketing" enable brands to rejuvenate and uncover new business opportunities through effective strategies, fostering a beneficial content ecosystem for both brands and shoppers.
As China's leading social media platform, Xiaohongshu offers brands a unique marketing perspective localized for China. To build stronger emotional connections with consumers, it is essential to focus on their core needs and gain deep insights into the evolving behaviors of different consumer groups.
The summit showcased Xiaohongshu's exploration of the relationship among users, needs, and products, introducing the "Enjoy Luxury" lifestyle segment to uncover the consumption logic of this group and highlight their value within the luxury sector.
By understanding the varied motivations of different consumer groups, brands can develop tailored communication strategies that ensure the aesthetics, artistry, culture, and prestige of luxury products resonate more with consumers' self-perceptions.
From "Seeding" to "Experiencing": Creating a Win-Win Ecosystem
Countless luxury brands have revitalized their marketing strategies and enhanced their commercial value on Xiaohongshu.
The platform not only serves as a key community for major campaign marketing but is also a prime venue for building brand value. Xiaohongshu has developed a unique Key Opinion Sales (KOS) ecosystem, helping brands expand their customer base and facilitating the digital transformation journey from interest to purchase.
Xiaohongshu has also launched an official mini-program focusing on "brand building, online conversion, and interactive communication," enabling efficient consumer engagement, deep connections, and driving comprehensive conversions and growth.
International shows serve as vital touchpoints for luxury brands to express themselves and forge deep connections with consumers. With a global perspective, Xiaohongshu's presence in Milan supports brands in rejuvenating their enduring vitality and sparking the next wave of consumption growth.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Xiaohongshu x VOGUE Business in Milan: Exploring New Paths for Sustainable Growth in the Luxury Industry
Xiaohongshu x VOGUE Business in Milan: Exploring New Paths for Sustainable Growth in the Luxury Industry
ABU DHABI, UAE, Nov. 6, 2024 /PRNewswire/ -- The potential of Artificial Intelligence (AI) to transform the energy industry and accelerate decarbonisation has emerged as a critical topic of conversation amongst energy ministers and business leaders, as was made clear at the world's largest energy event, ADIPEC 2024.
On the opening day of ADIPEC, His Excellency Dr Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO, emphasised the critical need for industry leaders to come together and support era-defining breakthroughs such as AI.
The emphasis on AI's game-changing impact reflects a wider sense of optimism across the energy industry, as the government leaders and business executives attending ADIPEC 2024 were united in the belief that AI can fast-track the energy transition and unlock new avenues for progress and prosperity.
In a session titled "The power of AI for the energy transition", top executives from the private sector - including Tayba Al Hashemi, CEO, ADNOC Offshore, ADIPEC 2024 Chairperson; Michel Lutz, Chief Data Officer and Digital Factory Head of Data & AI, TotalEnergies; and Magzhan Kenesbai, Acting MD, AIQ - explored how AI is transforming business operations, and offered their expert insights on the long-term implications of wide-scale AI implementation.
Speaking to his company's experience with AI, Michel Lutz, Chief Data Officer and Digital Factory Head of Data & AI, TotalEnergies, stated: "We are using AI to improve operational efficiency, which supports our company's development in the renewables space. This allows us to better assist our clients in understanding their behaviour and what they need."
Building on this sustained focus on AI's role in the energy industry, speakers across ADIPEC's ten different conferences emphasised the pressing need to address the challenges and opportunities surrounding this transformative technology. Alongside other top CEOs and energy executives, Tengku Muhammad Taufik, President & Group CEO, PETRONAS, urged industry players to adopt a measured and holistic approach to AI:
"Before we perfect artificial intelligence, we need to address fundamental issues. AI can initiate either a virtuous or vicious cycle, depending on how we utilise this technology and how we feed it. While AI consumes a significant amount of energy and its production requires vast resources, it nonetheless helps economies and societies grow. It is up to us to respond wisely to the fork in the road ahead."
Anima Anandkumar, Bren Professor of Computing and Mathematical Sciences, Caltech, also contributed to these critical conversations, highlighting the evolving impact of AI on both the energy industry and the environment:
"We should consider not just the energy reduction achieved using AI, but also the time and money saved by employing these AI models. AI is helping us take corrective action in response to natural disasters and other climate-related issues, and the more data we have available, the better our AI models will become. The impact that AI can have in designing from scratch and creating simulations enhances our work in energy and technology."
ADIPEC's commitment to accelerating AI-enabled energy solutions and projects was reflected in the event's inaugural AI Zone, which featured AI studios and demo pods that showcased transformative solutions from leading energy and AI businesses. This dynamic space provided attendees with a comprehensive view of the innovations shaping the future energy system.
The space also played host to the dedicated AI Conference, where leaders from the energy, technology, and government sectors worked together to develop a strategic roadmap for integrating AI into the energy landscape.
The AI conference featured several Innovation Showcases throughout the day, where tech giants and energy majors presented their latest breakthroughs and projects in the field of AI. Participants included Neeraj Joshi, Worldwide CTO of Energy & Resources, Microsoft; Aniruddha Sharma, Chair and CEO, Carbon Clean; Dr. Mike Roshchin, Head of AI, AIQ; and Ali Al Zaabi, acting CEO of AYP/ADP, ADNOC.
The newly launched Digitalisation & Technology Conference delved into how next-generation technologies, including AI, can unlock decarbonisation and efficiency opportunities presented by Industry 4.0. Sessions covered advancements in new materials, the Industrial Internet of Things (IIoT), and carbon capture, utilisation, and storage (CCUS), with a focus on sustainable scaling of these technologies.
In the exhibition halls, companies demonstrated their latest AI-enhanced hardware and energy equipment. Attendees explored innovative products and services designed to reduce emissions, improve energy efficiency, and accelerate the transition to cleaner energy sources.
As ADIPEC 2024 moves into its third day, the event continues to serve as a global platform for driving innovation, collaboration, and sustainable progress in the energy transition. With its unique blend of strategic insights and technological showcases, ADIPEC remains the premier forum for addressing the complex challenges of creating a low-carbon, high-growth future for the global energy sector.
About ADIPEC
Under the patronage of H.H. Sheikh Mohamed Bin Zayed Al Nahyan, President of the United Arab Emirates, and hosted by ADNOC in Abu Dhabi, UAE, on 4-7 November 2024, ADIPEC is the world's largest energy conference and exhibition.
Building on 40 years of energy leadership, ADIPEC 2024 will enable innovation and accelerate action, exploring the intersection of energy and AI to drive the transition and deliver global impact.
The ADIPEC Conferences will comprise of 10 conferences and 370+ conference sessions, featuring 1,800+ speakers, including ministers, CEOs, academics, energy experts and youth. These diverse voices – united under this year's theme "Connecting Minds. Transforming Energy." - will be invited to consider how collaborative energy innovation can empower lives and drive global prosperity.
The ADIPEC Exhibition, spanning 16 halls, will feature 2,200+ exhibitors including 54 NOCs, IOCs, NECs and IECs, 30 country pavilions, and four specialised industry areas focused on decarbonisation, digitalisation, maritime and logistics, and AI. The exhibition will provide a platform for the energy world to demonstrate its game-changing solutions and forge the cross-sector partnerships needed to deliver secure, equitable and sustainable energy for all.
For more information, visit www.adipec.com
To register as media, visit https://www.adipec.com/press-media/media-registration/
About ADNOC 
ADNOC is a leading diversified energy and petrochemicals group wholly owned by the Emirate of Abu Dhabi. ADNOC's objective is to maximise the value of the Emirate's vast hydrocarbon reserves through responsible and sustainable exploration and production to support the United Arab Emirates' economic growth and diversification. To find out more, visit: www.adnoc.ae
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Embracing AI is critical to a sustainable and prosperous energy future, say ADIPEC speakers and industry leaders
Embracing AI is critical to a sustainable and prosperous energy future, say ADIPEC speakers and industry leaders
Embracing AI is critical to a sustainable and prosperous energy future, say ADIPEC speakers and industry leaders
