MILAN, Sept. 30, 2024 /PRNewswire/ -- In the face of a global downturn in the luxury market, identifying new avenues for innovation has become a pivotal challenge for leading luxury brands.
China's luxury market is transforming, characterized by the rise of new consumers, accelerated digitalization, and shifting consumption patterns, each having a significant impact on the industry.
As the birthplace of fashion trends in China, Xiaohongshu has emerged as the go-to social media platform for brands looking to establish a foothold in the Chinese market, engage in meaningful conversations with consumers, and drive growth.
From September 26th to 27th, Xiaohongshu, in collaboration with VOGUE Business, hosted the Milan Digital Summit themed "The Digital Silk Road: Pioneering the Future of Luxury Lifestyle". The event focused on digital transformation practices, showcasing how brands can adapt their marketing approaches to expand their presence and reach in China.
Co-Creating a New Model to Develop a Fresh Perspective on Marketing in the Chinese Context
Luxury brands are increasingly incorporating local cultural elements into their branding. However, to truly succeed in the Chinese market, they must also develop the ability to craft compelling Chinese cultural narratives.
Xiaohongshu, as a key platform for luxury products and a hub for high-potential consumer groups, has become essential for major brands seeking new customers and enhancing market penetration.
At the summit, Cynthia Zhong, head of the Luxury Industry Division at Xiaohongshu, explored how brands can offer more exceptional, immersive, and personalized experiences by increasing communication touchpoints and employing flexible seeding strategies.
Cynthia emphasized that Xiaohongshu's deep-rooted fashion culture and commitment to "human-centric marketing" enable brands to rejuvenate and uncover new business opportunities through effective strategies, fostering a beneficial content ecosystem for both brands and shoppers.
As China's leading social media platform, Xiaohongshu offers brands a unique marketing perspective localized for China. To build stronger emotional connections with consumers, it is essential to focus on their core needs and gain deep insights into the evolving behaviors of different consumer groups.
The summit showcased Xiaohongshu's exploration of the relationship among users, needs, and products, introducing the "Enjoy Luxury" lifestyle segment to uncover the consumption logic of this group and highlight their value within the luxury sector.
By understanding the varied motivations of different consumer groups, brands can develop tailored communication strategies that ensure the aesthetics, artistry, culture, and prestige of luxury products resonate more with consumers' self-perceptions.
From "Seeding" to "Experiencing": Creating a Win-Win Ecosystem
Countless luxury brands have revitalized their marketing strategies and enhanced their commercial value on Xiaohongshu.
The platform not only serves as a key community for major campaign marketing but is also a prime venue for building brand value. Xiaohongshu has developed a unique Key Opinion Sales (KOS) ecosystem, helping brands expand their customer base and facilitating the digital transformation journey from interest to purchase.
Xiaohongshu has also launched an official mini-program focusing on "brand building, online conversion, and interactive communication," enabling efficient consumer engagement, deep connections, and driving comprehensive conversions and growth.
International shows serve as vital touchpoints for luxury brands to express themselves and forge deep connections with consumers. With a global perspective, Xiaohongshu's presence in Milan supports brands in rejuvenating their enduring vitality and sparking the next wave of consumption growth.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Xiaohongshu x VOGUE Business in Milan: Exploring New Paths for Sustainable Growth in the Luxury Industry
Xiaohongshu x VOGUE Business in Milan: Exploring New Paths for Sustainable Growth in the Luxury Industry
MELBOURNE, Australia, Sept. 30, 2024 /PRNewswire/ -- Creality, a leader in 3D printing technology, recently wrapped up its ShareFest Australia 2024, a series of highly anticipated user events across the nation. Following the success of last year's event in Melbourne, this year's ShareFest ventured into the Gold Coast, Perth, and returned to Melbourne, offering a unique platform for the Australian 3D printing community to connect and celebrate technological advancements.
The ShareFest series spanned from September 14 to 28, starting in Queensland and moving to Western Australia before concluding in Victoria. These events allowed users to interact directly with Creality's team and explore the latest in 3D printing technology.
A key moment occurred at the Gold Coast event, where Creality's CEO, Adam Ao, personally engaged with attendees to gather feedback, highlighting Creality's commitment to understanding the needs of its Australian customers and reinforcing user-centric innovation.
Participants were introduced to new products, including the multi-colored K2 Plus Combo, showcasing Creality's focus on enhancing creative possibilities. The ShareFest also recognized significant contributors to the 3D printing community. Sean Riley, Creality Australia Group Admin, was honored at the Gold Coast event. In Perth, Gary Brennand, a 3D printing expert, received accolades for his contributions, while Rick Champion, a notable YouTube influencer, was celebrated in Melbourne.
The Perth event, hosted by Gary in a welcoming atmosphere, featured hands-on experiences with his machines, fostering community engagement among influencers and experienced users. In Melbourne, the event, organized with local distributor 3D Printer Superstore, featured an activity where attendees assembled a large logo from printed models, followed by a lively after-party with DJ entertainment and a BBQ, promoting networking in a relaxed setting.
Interactive games and competitions added excitement to the ShareFest, with participants grouped into five teams based on Creality's core values. Winners received exclusive merchandise, while a model competition showcased creative prints from attendees, emphasizing the community's talent.
The series also included a lineup of guest speakers such as Troy Ruston from ibuiltkits and Professor Carl Sales from Unitec. Their insights into automotive customization, architectural design, and gaming technology enriched the events and expanded attendees' understanding of 3D printing applications.
The global ShareFest 2024 theme, "Imagine It, Make It," reflects Creality's vision of empowering users through innovative 3D printing solutions. The Australian series, themed "Add Color, Add Value," emphasized the growing trend of color printing, underscoring Creality's commitment to the Australian market and community engagement.
In addition to ShareFest, Creality participated in the Jaycar Retail Conference 2024 from September 15 to 17. As a Diamond Package participant, Creality showcased its latest products and engaged in strategic discussions with 136 store managers and decision-makers from the ANZ region. This involvement highlights the significance of Creality's partnership with Jaycar, enhancing local support throughout Australia.
As a sponsor, Creality featured products like the K2 Plus Combo and HALOT series at the conference, with plans to expand product offerings in all Jaycar stores. This collaboration ensures that Australian customers receive the latest products and reliable after-sales support. Creality was recognized with the Collaboration Trade Partner Award by Jaycar during the conference.
In an interview at the Gold Coast ShareFest, CEO Adam Ao expressed his gratitude, stating, "Your enthusiasm highlighted the transformative potential of 3D printing in everyday life. We believe in making 3D printing accessible to everyone, which is why we focus on localized innovation to meet diverse market needs, including specialized machines for footwear and dental applications. We're excited about continuing this journey of innovation together."
Media Contact: brand@creality.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Eight Years on Down Under: Creality Takes ShareFest to More Australian Cities and Receives Jaycar Partner Award
