Xiaohongshu x VOGUE Business Unveils New Horizons in Healthcare and Wellness at Milan Summit

MILAN, Sept. 30, 2024 /PRNewswire/ -- From September 26 to 27, Xiaohongshu partnered with VOGUE Business to host the Digital Silk Road: Pioneering the Future of Luxury Lifestyle summit in Milan, Italy. As the exclusive strategic partner, Xiaohongshu gathered global industry leaders on the international stage to explore digital branding strategies and innovative marketing ecosystems in the Chinese market. 

At the core of the summit, Xiaohongshu moderated a roundtable discussion on emerging consumer trends in healthcare and wellness, showcasing the evolution of China's health industry and providing forward-thinking marketing solutions for brands aiming to navigate the sector.

Today, Xiaohongshu has established itself as a hub for sharing healthy lifestyles and a comprehensive resource for wellness enthusiasts. With a vibrant community of over 150 million health-conscious users, the social media platform has become a catalyst for trending topics such as skin brightening and anti-aging, healthy weight loss, hair care, nutritional balance, therapeutic exploration, and stress relief, underscoring the shift towards healthy lifestyles and health management, as well as new business opportunities fueled by changing health habits. 

At the roundtable titled Navigating the new tools for digital success, Rex Zhang, General Manager of the Commercial Fast Moving Consumer Goods (FMCG) Industry Group Divison at Xiaohongshu  and Jayden Wu, Head of the Healthcare and Wellness Industry Division at Xiaohongshu, analyzed industry trends and market expectations, highlighting the platform's underlying business logic—Target Audience x Specific Scenarios x Product Benefits.

Consumers across different age groups have varying needs and preferences, each with its physical, experiential, and expressive desires. At the summit, Xiaohongshu identified eight key demographic groups as "Physique Care Advocates" within the healthcare and wellness domain: Vitality Chargers, Workplace Efficiency Seekers, Slow Living Advocates, Glow-Up Researchers, Self-Care Enthusiasts, Fitness Fanatics, Endurance Explorers, and Silver-Haired Trendsetters. 

Xiaohongshu unlocks genuine consumer scenarios, empowering brands to understand their target audiences' pain points and preferences, helping to refine product positioning and benefits to align seamlessly with consumer expectations. 

In the increasingly sophisticated content ecosystem, healthcare and wellness brands have successfully revamped their marketing approaches, solidifying their business value. This transition has seamlessly created a path when the buzz generated around a product or service can lead to a sale. By integrating online and offline channels, Xiaohongshu has collaborated with brands to innovate marketing strategies that resonate with modern health-conscious shoppers. This enables brands to introduce fresh offerings and aesthetics, streamlining the consumer journey from discovery to engagement, ultimately delivering a revolutionary shopping experience.

Jayden Wu also gave a presentation on Xiaohongshu's unique KOS (Key Opinion Sales) ecosystem. The powerful tool helps brands expand their reach, drive sales, enhance customer engagement, and accelerate digital transformation, providing a seamless journey from inspiration to purchase.

As Xiaohongshu helps healthcare and wellness brands achieve success, its unique marketing IP portfolio provides new avenues for brand growth through multi-step content strategies. Wellness-themed IPs like "Mini Classroom" and "My Top Ten Healthy Habits" find a home in health niches, amplifying their exposure and gaining traction among new audiences. Mind-nourishing IPs like "Slow-Life Festival" broaden user engagement, targeting new audiences and increasing sales conversions. Culture-focused IPs such as "The Rhythm of Nature" and "Discover China" aim to give Chinese audience a role in setting international standards, while, at the same time, enhancing brand loyalty and deepening brand connections. 

This time, Xiaohongshu has put the spotlight on global health issues in Milan, providing brands with a novel marketing approach that combines external aesthetics with inner nourishment. Looking ahead, Xiaohongshu aims to champion a healthier and more energetic lifestyle, capturing emerging health trends and promoting modern health concepts. Additionally, it will collaborate with brands to uncover untapped opportunities, fueling industry growth and writing a new chapter in the healthcare and wellness sector. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Xiaohongshu x VOGUE Business Unveils New Horizons in Healthcare and Wellness at Milan Summit

Xiaohongshu x VOGUE Business Unveils New Horizons in Healthcare and Wellness at Milan Summit

MELBOURNE, Australia, Sept. 30, 2024 /PRNewswire/ -- Creality, a leader in 3D printing technology, recently wrapped up its ShareFest Australia 2024, a series of highly anticipated user events across the nation. Following the success of last year's event in Melbourne, this year's ShareFest ventured into the Gold Coast, Perth, and returned to Melbourne, offering a unique platform for the Australian 3D printing community to connect and celebrate technological advancements.

The ShareFest series spanned from September 14 to 28, starting in Queensland and moving to Western Australia before concluding in Victoria. These events allowed users to interact directly with Creality's team and explore the latest in 3D printing technology.

A key moment occurred at the Gold Coast event, where Creality's CEO, Adam Ao, personally engaged with attendees to gather feedback, highlighting Creality's commitment to understanding the needs of its Australian customers and reinforcing user-centric innovation.

Participants were introduced to new products, including the multi-colored K2 Plus Combo, showcasing Creality's focus on enhancing creative possibilities. The ShareFest also recognized significant contributors to the 3D printing community. Sean Riley, Creality Australia Group Admin, was honored at the Gold Coast event. In Perth, Gary Brennand, a 3D printing expert, received accolades for his contributions, while Rick Champion, a notable YouTube influencer, was celebrated in Melbourne.

The Perth event, hosted by Gary in a welcoming atmosphere, featured hands-on experiences with his machines, fostering community engagement among influencers and experienced users. In Melbourne, the event, organized with local distributor 3D Printer Superstore, featured an activity where attendees assembled a large logo from printed models, followed by a lively after-party with DJ entertainment and a BBQ, promoting networking in a relaxed setting.

Interactive games and competitions added excitement to the ShareFest, with participants grouped into five teams based on Creality's core values. Winners received exclusive merchandise, while a model competition showcased creative prints from attendees, emphasizing the community's talent.

The series also included a lineup of guest speakers such as Troy Ruston from ibuiltkits and Professor Carl Sales from Unitec. Their insights into automotive customization, architectural design, and gaming technology enriched the events and expanded attendees' understanding of 3D printing applications.

The global ShareFest 2024 theme, "Imagine It, Make It," reflects Creality's vision of empowering users through innovative 3D printing solutions. The Australian series, themed "Add Color, Add Value," emphasized the growing trend of color printing, underscoring Creality's commitment to the Australian market and community engagement.

In addition to ShareFest, Creality participated in the Jaycar Retail Conference 2024 from September 15 to 17. As a Diamond Package participant, Creality showcased its latest products and engaged in strategic discussions with 136 store managers and decision-makers from the ANZ region. This involvement highlights the significance of Creality's partnership with Jaycar, enhancing local support throughout Australia.

As a sponsor, Creality featured products like the K2 Plus Combo and HALOT series at the conference, with plans to expand product offerings in all Jaycar stores. This collaboration ensures that Australian customers receive the latest products and reliable after-sales support. Creality was recognized with the Collaboration Trade Partner Award by Jaycar during the conference.

In an interview at the Gold Coast ShareFest, CEO Adam Ao expressed his gratitude, stating, "Your enthusiasm highlighted the transformative potential of 3D printing in everyday life. We believe in making 3D printing accessible to everyone, which is why we focus on localized innovation to meet diverse market needs, including specialized machines for footwear and dental applications. We're excited about continuing this journey of innovation together."

Media Contact: brand@creality.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Eight Years on Down Under: Creality Takes ShareFest to More Australian Cities and Receives Jaycar Partner Award