MILAN, Sept. 30, 2024 /PRNewswire/ -- From September 26 to 27, Xiaohongshu partnered with VOGUE Business to host the Digital Silk Road: Pioneering the Future of Luxury Lifestyle summit in Milan, Italy. As the exclusive strategic partner, Xiaohongshu gathered global industry leaders on the international stage to explore digital branding strategies and innovative marketing ecosystems in the Chinese market.
At the core of the summit, Xiaohongshu moderated a roundtable discussion on emerging consumer trends in healthcare and wellness, showcasing the evolution of China's health industry and providing forward-thinking marketing solutions for brands aiming to navigate the sector.
Today, Xiaohongshu has established itself as a hub for sharing healthy lifestyles and a comprehensive resource for wellness enthusiasts. With a vibrant community of over 150 million health-conscious users, the social media platform has become a catalyst for trending topics such as skin brightening and anti-aging, healthy weight loss, hair care, nutritional balance, therapeutic exploration, and stress relief, underscoring the shift towards healthy lifestyles and health management, as well as new business opportunities fueled by changing health habits.
At the roundtable titled Navigating the new tools for digital success, Rex Zhang, General Manager of the Commercial Fast Moving Consumer Goods (FMCG) Industry Group Divison at Xiaohongshu and Jayden Wu, Head of the Healthcare and Wellness Industry Division at Xiaohongshu, analyzed industry trends and market expectations, highlighting the platform's underlying business logic—Target Audience x Specific Scenarios x Product Benefits.
Consumers across different age groups have varying needs and preferences, each with its physical, experiential, and expressive desires. At the summit, Xiaohongshu identified eight key demographic groups as "Physique Care Advocates" within the healthcare and wellness domain: Vitality Chargers, Workplace Efficiency Seekers, Slow Living Advocates, Glow-Up Researchers, Self-Care Enthusiasts, Fitness Fanatics, Endurance Explorers, and Silver-Haired Trendsetters.
Xiaohongshu unlocks genuine consumer scenarios, empowering brands to understand their target audiences' pain points and preferences, helping to refine product positioning and benefits to align seamlessly with consumer expectations.
In the increasingly sophisticated content ecosystem, healthcare and wellness brands have successfully revamped their marketing approaches, solidifying their business value. This transition has seamlessly created a path when the buzz generated around a product or service can lead to a sale. By integrating online and offline channels, Xiaohongshu has collaborated with brands to innovate marketing strategies that resonate with modern health-conscious shoppers. This enables brands to introduce fresh offerings and aesthetics, streamlining the consumer journey from discovery to engagement, ultimately delivering a revolutionary shopping experience.
Jayden Wu also gave a presentation on Xiaohongshu's unique KOS (Key Opinion Sales) ecosystem. The powerful tool helps brands expand their reach, drive sales, enhance customer engagement, and accelerate digital transformation, providing a seamless journey from inspiration to purchase.
As Xiaohongshu helps healthcare and wellness brands achieve success, its unique marketing IP portfolio provides new avenues for brand growth through multi-step content strategies. Wellness-themed IPs like "Mini Classroom" and "My Top Ten Healthy Habits" find a home in health niches, amplifying their exposure and gaining traction among new audiences. Mind-nourishing IPs like "Slow-Life Festival" broaden user engagement, targeting new audiences and increasing sales conversions. Culture-focused IPs such as "The Rhythm of Nature" and "Discover China" aim to give Chinese audience a role in setting international standards, while, at the same time, enhancing brand loyalty and deepening brand connections.
This time, Xiaohongshu has put the spotlight on global health issues in Milan, providing brands with a novel marketing approach that combines external aesthetics with inner nourishment. Looking ahead, Xiaohongshu aims to champion a healthier and more energetic lifestyle, capturing emerging health trends and promoting modern health concepts. Additionally, it will collaborate with brands to uncover untapped opportunities, fueling industry growth and writing a new chapter in the healthcare and wellness sector.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Xiaohongshu x VOGUE Business Unveils New Horizons in Healthcare and Wellness at Milan Summit
Xiaohongshu x VOGUE Business Unveils New Horizons in Healthcare and Wellness at Milan Summit
ABU DHABI, UAE, Nov. 6, 2024 /PRNewswire/ -- The potential of Artificial Intelligence (AI) to transform the energy industry and accelerate decarbonisation has emerged as a critical topic of conversation amongst energy ministers and business leaders, as was made clear at the world's largest energy event, ADIPEC 2024.
On the opening day of ADIPEC, His Excellency Dr Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO, emphasised the critical need for industry leaders to come together and support era-defining breakthroughs such as AI.
The emphasis on AI's game-changing impact reflects a wider sense of optimism across the energy industry, as the government leaders and business executives attending ADIPEC 2024 were united in the belief that AI can fast-track the energy transition and unlock new avenues for progress and prosperity.
In a session titled "The power of AI for the energy transition", top executives from the private sector - including Tayba Al Hashemi, CEO, ADNOC Offshore, ADIPEC 2024 Chairperson; Michel Lutz, Chief Data Officer and Digital Factory Head of Data & AI, TotalEnergies; and Magzhan Kenesbai, Acting MD, AIQ - explored how AI is transforming business operations, and offered their expert insights on the long-term implications of wide-scale AI implementation.
Speaking to his company's experience with AI, Michel Lutz, Chief Data Officer and Digital Factory Head of Data & AI, TotalEnergies, stated: "We are using AI to improve operational efficiency, which supports our company's development in the renewables space. This allows us to better assist our clients in understanding their behaviour and what they need."
Building on this sustained focus on AI's role in the energy industry, speakers across ADIPEC's ten different conferences emphasised the pressing need to address the challenges and opportunities surrounding this transformative technology. Alongside other top CEOs and energy executives, Tengku Muhammad Taufik, President & Group CEO, PETRONAS, urged industry players to adopt a measured and holistic approach to AI:
"Before we perfect artificial intelligence, we need to address fundamental issues. AI can initiate either a virtuous or vicious cycle, depending on how we utilise this technology and how we feed it. While AI consumes a significant amount of energy and its production requires vast resources, it nonetheless helps economies and societies grow. It is up to us to respond wisely to the fork in the road ahead."
Anima Anandkumar, Bren Professor of Computing and Mathematical Sciences, Caltech, also contributed to these critical conversations, highlighting the evolving impact of AI on both the energy industry and the environment:
"We should consider not just the energy reduction achieved using AI, but also the time and money saved by employing these AI models. AI is helping us take corrective action in response to natural disasters and other climate-related issues, and the more data we have available, the better our AI models will become. The impact that AI can have in designing from scratch and creating simulations enhances our work in energy and technology."
ADIPEC's commitment to accelerating AI-enabled energy solutions and projects was reflected in the event's inaugural AI Zone, which featured AI studios and demo pods that showcased transformative solutions from leading energy and AI businesses. This dynamic space provided attendees with a comprehensive view of the innovations shaping the future energy system.
The space also played host to the dedicated AI Conference, where leaders from the energy, technology, and government sectors worked together to develop a strategic roadmap for integrating AI into the energy landscape.
The AI conference featured several Innovation Showcases throughout the day, where tech giants and energy majors presented their latest breakthroughs and projects in the field of AI. Participants included Neeraj Joshi, Worldwide CTO of Energy & Resources, Microsoft; Aniruddha Sharma, Chair and CEO, Carbon Clean; Dr. Mike Roshchin, Head of AI, AIQ; and Ali Al Zaabi, acting CEO of AYP/ADP, ADNOC.
The newly launched Digitalisation & Technology Conference delved into how next-generation technologies, including AI, can unlock decarbonisation and efficiency opportunities presented by Industry 4.0. Sessions covered advancements in new materials, the Industrial Internet of Things (IIoT), and carbon capture, utilisation, and storage (CCUS), with a focus on sustainable scaling of these technologies.
In the exhibition halls, companies demonstrated their latest AI-enhanced hardware and energy equipment. Attendees explored innovative products and services designed to reduce emissions, improve energy efficiency, and accelerate the transition to cleaner energy sources.
As ADIPEC 2024 moves into its third day, the event continues to serve as a global platform for driving innovation, collaboration, and sustainable progress in the energy transition. With its unique blend of strategic insights and technological showcases, ADIPEC remains the premier forum for addressing the complex challenges of creating a low-carbon, high-growth future for the global energy sector.
About ADIPEC
Under the patronage of H.H. Sheikh Mohamed Bin Zayed Al Nahyan, President of the United Arab Emirates, and hosted by ADNOC in Abu Dhabi, UAE, on 4-7 November 2024, ADIPEC is the world's largest energy conference and exhibition.
Building on 40 years of energy leadership, ADIPEC 2024 will enable innovation and accelerate action, exploring the intersection of energy and AI to drive the transition and deliver global impact.
The ADIPEC Conferences will comprise of 10 conferences and 370+ conference sessions, featuring 1,800+ speakers, including ministers, CEOs, academics, energy experts and youth. These diverse voices – united under this year's theme "Connecting Minds. Transforming Energy." - will be invited to consider how collaborative energy innovation can empower lives and drive global prosperity.
The ADIPEC Exhibition, spanning 16 halls, will feature 2,200+ exhibitors including 54 NOCs, IOCs, NECs and IECs, 30 country pavilions, and four specialised industry areas focused on decarbonisation, digitalisation, maritime and logistics, and AI. The exhibition will provide a platform for the energy world to demonstrate its game-changing solutions and forge the cross-sector partnerships needed to deliver secure, equitable and sustainable energy for all.
For more information, visit www.adipec.com
To register as media, visit https://www.adipec.com/press-media/media-registration/
About ADNOC 
ADNOC is a leading diversified energy and petrochemicals group wholly owned by the Emirate of Abu Dhabi. ADNOC's objective is to maximise the value of the Emirate's vast hydrocarbon reserves through responsible and sustainable exploration and production to support the United Arab Emirates' economic growth and diversification. To find out more, visit: www.adnoc.ae
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Embracing AI is critical to a sustainable and prosperous energy future, say ADIPEC speakers and industry leaders
Embracing AI is critical to a sustainable and prosperous energy future, say ADIPEC speakers and industry leaders
Embracing AI is critical to a sustainable and prosperous energy future, say ADIPEC speakers and industry leaders
