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Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

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Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism
Business

Business

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

2024-10-08 11:54 Last Updated At:12:15

SHANGHAI, Oct. 8, 2024 /PRNewswire/ -- Trip.com Group and Zhoushan Municipal Development and Reform Commission have jointly launched the "Hello Zhoushan" x Trip.com Group YOYO-themed series to support the economic and cultural enrichment of China's islands, while elevating Zhoushan's tourism profile on the global stage. 

As part of the broader "Hello Zhoushan" initiative launched in 2023, Zhoushan, a picturesque archipelago in China, has adopted the strategy of "one island, one product, one policy." This approach aims to boost living standards and enhance community well-being through high-quality tourism development. By blending natural beauty with sustainable practices, Zhoushan seeks to create a distinct cultural tourism experience unique to the islands.

In 2024, Zhoushan marks the second anniversary of this ambitious project. It has thus launched the "Hello Zhoushan" x Trip.com Group YOYO series on the Trip.com app and social platforms, to strengthen international collaboration and expand its circle of "island friends".

The colourful and vibrant logos series symbolises the unique beauty of each island in Zhoushan, while also highlighting Trip.com Group's mascot YOYO's adventurous spirit and love for discovering new destinations.

Inspired by various travel themes and scenarios, YOYO is depicted in a playful array of cartoon images. As the first official "Friend of the Island," YOYO leads global partners on a journey to explore the depths of the East China Sea, greeting each island and unveiling a variety of activities—from local cuisine and sports to sea fishing and camping.

The collaboration between Trip.com Group and Zhoushan will focus on three key objectives: increasing brand visibility, driving customer traffic, and boosting consumer spending.

By launching the joint "Hello Zhoushan" x Trip.com Group YOYO brand globally, along with a series of creative online marketing campaigns and offline events like an island food search, the goal is to enhance the visibility of Zhoushan's island tourism. International travellers can also further discover its offerings through innovative ads on the Trip.com app.

Through targeted promotions to the Gen Z market and community activities across all four seasons of the year, this partnership also aims to expand Zhoushan's reach and popularity among young people, professionals and tourists.

Moreover, initiatives like the Zhoushan Island Homestay Practitioner Training Program and the customised "Island Friends" product offering will enhance the hospitality services, operational efficiency, and pricing strategies of the island's tourism. These efforts aim to broaden the visitor base while increasing tourism-related revenue.

Looking ahead, Trip.com Group plans to leverage resources from the Tourism Industry Alliance and its global partners to bring more corporate brands on board with the "Hello Zhoushan" initiative. By expanding its network and infusing fresh momentum into Zhoushan's island tourism, Trip.com Group aims to drive transformative growth and elevate the region's tourism landscape.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Trip.com Group, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

Trip.com Group and Zhoushan Launch "Hello Zhoushan" YOYO Series to Promote Island Tourism

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The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC

2024-12-21 18:00 Last Updated At:18:15

LAS VEGAS, Dec. 21, 2024 /PRNewswire/ -- ASUS is set to debut the world's lightest Copilot+ PC during the AIways Incredible launch event on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream.

Join the AIways Incredible Launch Event Online:

Date: January 7 at 9:00 AM PST

Event Page: https://asus.click/ces25_teaser

Teaser Video: https://www.youtube.com/watch?v=TLgFyI5jnbQ 

This latest solution will be part of the ASUS Zenbook series of laptops and offers several innovative aspects to look forward to.

The Art of Lightness Meets Next-Gen Technology

The ultra-light design of the world's lightest Copilot+ PC is set to redefine possibilities for mobility on AI devices, offering a portable partner and collaborator for the modern user. It is the perfect blend of elegance and functionality, offering a seamless experience for professionals, creators, and everyday users alike. Inspired by minimalism and nature, the design philosophy celebrates quiet luxury without sacrificing innovation.

Intelligent Innovation with Copilot+ AI

The new Zenbook is more than a laptop—it is a smart partner designed to revolutionize productivity. Powered by Copilot+ AI, it delivers intuitive, adaptive workflows, seamless collaboration, and smarter performance tailored to user needs.

Performance Without Compromise

Despite its ultra-light design, the laptop boasts robust performance and an impressive 32-hour battery life, offering continuous productivity that makes it ideal for travelling, remote work, and on-the-go productivity. Full specs, including details of the cutting-edge processor, will be unveiled during the event.

AIways Incredible at CES 2025

The launch marks a key milestone for ASUS in shaping the AI era. Viewers around the world will discover the complete AI-powered capabilities of the revolutionary Zenbook, redefining the future of computing.

Tune in on January 7 to experience AIways Incredible for yourself: https://asus.click/ces25_teaser

About ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune's World's Most Admired Companies.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC

The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC

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