MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

LONDON, Oct. 11, 2024 /PRNewswire/ -- Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn't have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.

The message is not only true on yesterday's World Mental Health Day. Mammut has a long history of standing out in an industry that started blurring the lines between streetwear and mountaineering. Mammut's appearance in the city environment where streetwear brands thrive is a way to signal that it doesn't agree with the direction the industry is taking, it will always stay true to its roots, stay above the tree line. By temporarily transforming the city environment, Mammut seeks to reconnect city dwellers with the great outdoors, inspiring them to embrace their adventurous spirit and experience the authenticity of the mountains.

An attention-grabbing stunt saw Mammut take over Granary Square with 3D projections that transported passers-by from the urban landscape to the great outdoors. The immersive stunt, created and produced by global digital agency partner DEPT, proves that Mammut might be worn to work, but is not a streetwear brand.

As the daylight was fading, buildings transformed into rugged cliff faces as a climber navigated the challenging terrain; audio guided the audience with a score that took people from the rhythmic noise of the city to the serene sounds of nature. At the base of the projection sat an authentic basecamp experience, transporting the public to the mountains where they could experience the brand's offering whilst gearing up on expert advice from mountain guides from the Mammut Mountain School for their next adventure.

"Mammut has never been a streetwear brand and has no plans to be one. We are a brand for those who look for connection, adventure, and thrills in the outdoors and that seek growth in the mountains", says Nic Brandenberger, Chief Marketing Officer, Mammut.

"We are reinforcing Mammuts commitment to the mountains, its community standing up against inertia everywhere. It's a celebration of authenticity in an ever-shifting world." says Bel Moretti, Creative Director from DEPT.

About Mammut

Mammut is a Swiss outdoor company founded in 1862 that offers mountain sports enthusiasts worldwide high-quality products and unique brand experiences. For 160 years, the world's leading mountain sports brand has stood for safety and pioneering innovation. Mammut products combine functionality and performance with contemporary design. With its combination of hard goods, footwear, and clothing, Mammut is one of the complete suppliers in the outdoor market. Mammut Sports Group AG is active in around 40 countries and employs approx. 850 people.

www.mammut.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

MAMMUT TRANSFORMS GREY LONDON WITH SPECTACULAR ACTIVATION, ENCOURAGING PEOPLE TO LEAVE THE CITY

Catch Oneisall in action as they empower pet owners to keep their furry friends happy and healthy this Fall and Winter

LOS ANGELES, Oct. 12, 2024 /PRNewswire/ -- Calling all dog lovers! Oneisall, the brand that's passionate about making pet care smarter, easier, and a whole lot more fun, is wagging its way to the Day of the Dog festival in San Diego. This October 13th, join us for a tail-wagging good time as we showcase our latest tech-driven pet accessories that are perfect for keeping your fur-babies cozy, happy, and healthy during the fall and winter months!

At Oneisall, we know pets aren't just animals—they're family. That's why we design pet products that make life easier for both pets and their humans. Whether you're at home or on the go, our smart accessories are here to ensure your pets are cared for with precision, love, and a sprinkle of innovation. From our automatic feeders that know when your pet needs their next snack to our grooming essentials that keep your pup looking fabulous, we've got all your pet care needs covered.

Oneisall smart pet devices are designed to reduce pet care stress and provide convenience for busy pet owners. For example, the Oneisall Cozy C1 is a pet grooming vacuum that offers efficient fur collection while brushing or clipping pets, making grooming less messy. Oneisall's smart pet feeder features programmable settings to automate pet feeding, ensuring timely meals when owners are away. Oneisall's smart water fountain promotes hydration by providing fresh, circulating water with filtration, encouraging pets to drink more regularly.

What to Expect at the Day of the Dog Festival:

Join Us and Celebrate All Things Dog!
The Day of the Dog festival is the perfect event to spend quality time with your four-legged friends and discover products that make caring for them easier than ever. Whether you're a seasoned pet parent or just welcoming a new fur-baby into the family, Oneisall is here to help you tackle pet care like a pro. Plus, with the busy holiday season approaching, we'll be sharing tips on how to care for your pets throughout the colder months while keeping them happy, healthy, and most importantly—spoiled! To win the Oneisall "Dog of the Day" giveaway raffle, simply take a photo at Oneisall's booth (preferably with Oneisall products), post it on Instagram tagging and following @oneisall_official, and you'll get a chance to spin the wheel and win a smart pet product. Additionally, you can enter an online giveaway by uploading your pet's photo to the Oneisall website for another chance to win.

So mark your calendars, grab your pup, and come say hi at our booth! Let's celebrate the joy pets bring to our lives and show them a little extra love with Oneisall's smart, thoughtful solutions.

For more information about our innovative pet products, visit us at oneisall.com.

About Oneisall:

As the world's leading brand in smart pet products, we are passionate about creating smarter, more connected experiences for pet owners and their beloved companions. Our range of pet accessories blends advanced technology with user-friendly design, empowering you to care for your pets effortlessly, whether you're at home or on the go. We understand that pets are family, and our goal is to offer products that ensure their happiness, health, and well-being.

Guided by a commitment to innovation and quality, Oneisall designs with both pets and their humans in mind—offering solutions that are sleek, reliable, and tailored to the needs of today's fast-paced, tech-driven lifestyles. From smart feeding systems to pet grooming essentials, we aim to provide pet owners with peace of mind, knowing their pets are always cared for with precision and love.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Oneisall Will Bring Smart Pet Accessories to Day of the Dog Festival in San Diego