Inspiring Creativity and Creating the Future: A Journey of Hollyland WE CONNECT Event

SHENZHEN, China, Oct. 11, 2024 /PRNewswire/ -- To deepen the connection with users, Hollyland celebrated its seventh anniversary with a special event called WE CONNECT. The event brought together 30 amazing creators from 17 different countries, including Simon Cade (@DSLRguide), Lucas and Dani (@casal.rec), Antonio Wimmer (@Antoniowimmer), Hossam Atef Farouk (@antikkahossam), and others. The event's theme, WE CONNECT, starts from Hollyland's mission—"Made to Inspire." Hollyland believes that the connection between the brand and users lies in providing great filming tools that empower creativity. The 2024 WE CONNECT event aims to break down cultural and geographical barriers, bringing creators together from all over the world from diverse backgrounds to spark new ideas and inspire each other.

Through brand study tours and in-depth exchanges, Hollyland hopes to listen to the users' true hearts and pinpoint the future direction of innovative products. During this multinational dialogue, creators engaged in meaningful conversations and collaborations on creative inspiration and industry trends, inspiring countless sparks of creativity. This fusion of thoughts aligns perfectly with Hollyland's core mission—to enable creativity to bloom freely through high-quality equipment. This is not only a tribute to the achievements of the past seven years but also a guiding light for future development.

2024 WE CONNECT Event Highlights

Creators Gather: Exploring New Trends in Live Streaming

On the first day of the WE CONNECT event, all creators came together to explore new trends in live streaming. They were divided into three groups through a lottery to join the live-streaming challenge. The task was to set up a live streaming studio from scratch and try out Hollyland's latest VenusLiv V2 live streaming camera to sell products. The VenusLiv V2 is easy to use and has a stable internet connection. Compared to ordinary cameras, it makes the live-streaming process more stable and efficient, helping streamers get started swiftly and adapt quickly to new live-streaming scenes.

During the live streaming challenge, the creators promoted the LARK M2 microphone in a live selling session. In today's competitive live streaming market, grabbing the audience's attention with unique and novel live streaming styles is crucial. The three challenge teams had spirited discussions on how to achieve this and finally completed the challenge through sitcom acting, reenacting classic movie scenes, and sharing professional product knowledge. Through doing a simulation scenario of live streaming, creators from different countries deeply experienced the unique charm and market potential of live selling. This process helped them quickly form strong teamwork relationships, break the ice of the first meeting, and spark creative inspiration. In addition, it set a fun and cooperative tone for this event, allowing creators to improve their skills and understanding of live-streaming equipment through enjoyable competitions.

Roundtable Discussion: Hot Topic in Tech and Innovation

All creators and Hollyland brand friends had a meaningful roundtable discussion. They shared unique and interesting insights, had extensive discussions on the hot topics of the film and television industry in their respective regions, exchanged new ideas for product innovation, and explored potential future partnership models. The main goal of this roundtable discussion was to create an open environment and encourage everyone to share their insights, ideas, and thoughts about the industry, product innovation, new technologies such as AI, and more. For example, on the topic of AI's impact on the film industry, everyone expressed their opinions and acceptance of this industry trend. Anjas Maradita mentioned that he has been using AI to help with Instagram content creation for six months. According to Anjas, mastering the AI technology has made the content more creative and significantly improved efficiency.

This roundtable meeting was not only a great opportunity for Hollyland to receive some fantastic industry development ideas and product innovation suggestions but also a chance to promote a deep connection between Hollyland and its supporters. Through this discussion, they were able to explore closer ways of working together, strengthen their relationships, and set the stage for long-term development in the future. Hollyland doesn't see these creators as partners but as friends and like-minded peers.

Hengdian Co-creation: Honoring the Film and TV Industry

On the second and third days of the WE CONNECT, creators gathered in Hengdian, China, also known as "China's Hollywood". They were divided into two teams to work on a film and television co-creation project focusing on traditional Chinese costume drama. The hardest part of this project was how to unite all creators from different cultural backgrounds and team up for the first time to complete tasks such as setting, shooting, and editing within just eight hours. Despite initial doubts, the professional creators managed to overcome challenges and work closely together to achieve incredible results. David, one of the creators, remarked, "It's incredible how much we accomplished in just 6 hours of shooting." Dani, another creator, added, "Producing a film in 6 hours was a challenge that helped me grow immensely, but the best part was, without a doubt, meeting and learning from so many creative minds from around the world."

This co-creation project is a creative challenge and a tribute to China's film and television industry and its splendid history. Hengdian, as an important birthplace of China's film and television industry, has been the setting for countless classic works and creative dreams. Here, creators not only experienced the charm of shooting traditional costume dramas but also gained a deeper understanding of the unique charm and creative essence of Chinese film culture. Through thoughtful comparison of the script and in-depth exploration of the characters, the creators felt the efforts and enthusiasm of Chinese film and television workers in their artistic pursuit and cultural inheritance. Simon mentioned, "The work ethic and creative problem-solving I saw from both teams during the co-filming project has made me re-evaluate my attitude towards filmmaking. Respect the dedication, and it paid off with the results, too."

Hollyland's ecosystem products played an important role in this project, helping the team to easily cope with equipment challenges and save precious creation time. The Hollyland transmission system and intercom system significantly improved the communication efficiency of the crew and made the shooting process smoother. With the successful completion of the co-creation project, the creators were full of excitement and emotion, realizing that they had not only become a team but also creators who connected and achieved each other and jointly created unforgettable and precious memories of this journey. Upie said, "It was incredible to witness how you, the best professionals in your fields, set aside your ego and came together as a team to collaborate on the short film project. I've seen your amazing social media profiles, and it surprised me how you remained humble and down-to-earth throughout the process. Not many successful people can do that. I'm amazed at how Hollyland brought together such incredible individuals who deeply understand collaboration and humanity."

Vlog Challenge: A Perfect Fusion of Chinese Culture and Creator Ideas

On the final day of the WE CONNECT event, all creators gathered in beautiful Hangzhou, a picturesque city known for its rich history, cultural charm, and stunning natural scenery. The last challenge of this journey was a Travel Vlog Challenge. While tasting Chinese food and scenery, the creators used Hollyland's microphone and shooting equipment to record this journey, showing the unique style of Hangzhou City with real sound and pictures. They captured the essence of Hangzhou, from the tranquillity of West Lake to the bustling life in the ancient streets and alleys; everyone deeply connects through the lens and sound to create a special "cultural memoir".

This challenge allows creators to immerse themselves in Chinese culture, get inspired, and form emotional connections. As WE CONNECT promotes, Hollyland is a welcoming space and always a harbor for global video creators. Hollyland is like a silent and solid partner in their creative journey, motivating them to keep exploring, capturing, and sharing their experiences.

Heartfelt Toast: Deep Connections Formed During this Event

The event left a profound impact on each creator, with many expressing their gratitude for the connections made. "Hollyland's team left a lasting impact on me. They truly understand the philosophy of their product: connection. It's not just about the product or technology—those evolve with time—but about the culture and essence behind it: creating connections. I choose products for their features, but I choose and trust brands for their vision, for seeing myself grow alongside them." shared Upie. "Not only did we have an amazing team, but we also made lifelong friends. Thank you for every moment, guys! "Dani added.

Nigel reflected, "In a world where the pressure to create art through films, photos, and content grows even more, the Hollyland brand day taught me that I shouldn't only connect with others and the brand that I love but also reconnect with myself again to keep the passion burning. " Alberto emphasized, "Every moment we had confirmed to me the idea that boundaries are meant to be dismantled, that we are just a big community of amazing human beings, so thanks!" Shootguru emphasized, " It wasn't just about the work we did together but the connections we formed along the way. " Corey remarked on the dedication displayed, saying, "Seeing how dedicated you were and how considerate you were to everyone was beautiful, and I've never seen a company go to such lengths to create an environment for us to succeed and connect in."

Summarizing the 2024 WE CONNECT Event

The theme of WE CONNECT resonated throughout this four-day journey. Hollyland celebrated its brand anniversary while striving to establish deep connections with global content creators. Throughout the journey, Hollyland and its creators have built strong connections, established new communication bridges, and opened up exciting possibilities for future creative collaborations. Hollyland looks forward to inspiring more creators through this kind of in-depth interaction, achieving mutual growth, and working together to welcome a new future for content creation. Hollyland believes genuine connections can spark endless inspiration and creativity in this ever-changing creative world. Hollyland is committed to being a supportive bridge between creators and their works, providing them with the resources they need. Let every creation blossom with infinite possibilities under the guidance of inspiration. Hollyland can't wait to join forces with creators to embrace the future and explore a broader creative field together.

About Hollyland

With the continuous upgrading of the content creation industry, the demand for professional equipment has become more urgent. Creators not only need high-quality shooting tools but also want to get rid of the burden of equipment and focus on the creativity itself. Hollyland was born out of this demand and is dedicated to offering lightweight and efficient shooting equipment, enabling creators to unleash their creative potential fully. As a provider of wireless products, Hollyland specializes in wireless intercom systems, video transmission systems, monitors, and wireless microphones. Since 2013, Hollyland has been serving millions of users in the market, including filmmaking, telecast, video production, live events, exhibitions, theaters, houses of worship, and individual content creators. It has built a sales network covering around 120 countries and regions with support from dozens of localized operation offices worldwide. For more information, please visit https://www.hollyland.com/, Hollyland Facebook, and Hollyland Instagram.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Inspiring Creativity and Creating the Future: A Journey of Hollyland WE CONNECT Event

Three-tier AI literacy programme aims to upskill 5,000 professionals by end 2027, including 2,000 Certis managers and security supervisors over the next year

SINGAPORE, Oct. 11, 2024 /PRNewswire/ -- In a pivotal move for Singapore's security industry, Certis and the Singapore University of Technology and Design (SUTD) have joined forces to enhance AI literacy and digital mastery, equipping security professionals and frontline personnel with the latest digital skills required to excel in today's fast-evolving work environment.

The joint Certis-SUTD AI Literacy Programme was officially launched by Minister of State (MOS) for Education and Manpower, Ms Gan Siow Huang – alongside Mr Paul Chong, President and Group CEO of Certis; Dr Jaclyn Lee, Certis' Chief Human Resources Officer and Chief Executive of Certis Corporate University; Prof Lim Seh Chun, Acting Provost of SUTD; and Mr John Leong, Director of SUTD Academy – at a launch ceremony held at Certis today.

In line with the most recent launch of Smart Nation 2.0, this collaboration sets the stage for empowering professionals in the security sector, by co-developing an AI literacy roadmap catered towards enhancing the skillset of the entire workforce, from entry-level roles to senior management. With AI rapidly transforming workplaces, this initiative will ensure that all executives, managers, and operational supervisors are not only prepared for, but can also thrive in, today's digital-first environment.

Officiating the launch of the programme as Guest-of-Honour, MOS Gan commended Certis and SUTD for embarking on the partnership: "Through this partnership, Certis and SUTD are leveraging each other's strengths to co-design and deliver AI literacy courses for security professionals, beginning with Certis employees. This initiative complements our broader efforts to prepare Singaporeans for the changing nature of work, and I commend Certis and SUTD for pioneering this collaboration. I look forward to seeing its positive impact on levelling up the AI literacy and digital competency of the security sector."

Unlocking Employee Potential through AI

At the heart of this partnership is the belief that AI is not just a tool, but a key enabler of employee growth and development. For Certis staff, the integration of AI into their daily roles will bring a significant shift from performing repetitive, manual tasks to focusing on higher-level problem-solving, decision-making, and innovation. By leveraging AI tools, employees will enhance their productivity and unlock new opportunities for career development.

The partnership will roll out a three-tiered digital literacy framework, comprising Digital Discovery, Digital Mastery, and Digital Expertise. These programmes will ensure a wide spectrum of learning, from basic AI understanding to advanced applications, allowing employees to upskill and reskill according to their career needs.

In the first wave of training, Certis targets to train 2,000 Certis professionals, including security supervisors, in the first course of the series, "AI Basics for Work Productivity" by 2025.

Real-World Benefits for Employees

Since 2018, Certis has been integrating AI into its enterprise technology solutions. With the rapid growth in AI adoption over the past year, Certis has expanded its use into daily operations, enabling staff to benefit from streamlined workflows in various areas, including:

In the coming year, Certis plans to extend the use of AI into additional areas:

With these applications, Certis aims to prepare its workforce for the AI era, enabling employees to boost productivity and engage in reskilling.

Empowering a Future-Ready Workforce

As part of the Ministry of Home Affairs' Security Industry Transformation Map 2025, the partnership with SUTD underscores Certis' commitment to a future-ready workforce. Employees will gain proficiency with Certis' proprietary AI-enabled systems like Mozart and Argus and learn how to harness AI for operational efficiency and innovation.

Moreover, Certis aims to cultivate a pool of citizen developers within its workforce, empowering staff to build simple apps and platforms through low-code tech and AI. This democratisation of digital tools will encourage employees to innovate and contribute to the company's growth while improving their job satisfaction.

A Long-Term Vision for Growth

Dr Jaclyn Lee, Certis' Chief Human Resources Officer and Chief Executive Officer of Certis Corporate University added: "We are thrilled to join forces with SUTD to empower our workforce with AI skills, the first such collaboration in Singapore. This partnership cements our commitment to fostering a culture of continuous learning and innovation not just within Certis, but across the industry. By equipping our professionals with the latest AI and digital literacy skills, we are not only enhancing their career prospects but also driving the digital transformation of Certis."

Mr John Leong, Director of SUTD Academy, added: "AI is no longer a futuristic concept as it is influencing and reshaping every industry, from healthcare to finance and even security. Its prevalence will only grow in strength and stature. As such, SUTD is excited to partner Certis in empowering individuals with essential AI and digital literacy skills by harnessing SUTD's expertise in design x AI x technology. The launch of this comprehensive AI literacy programme signifies a major leap towards cultivating a digitally skilled workforce."

The first phase of the programme commenced in September 2024, with subsequent phases rolling out over the next year. Both institutions are committed to ensuring the highest quality of education and training, paving the way for a digitally empowered workforce. 

--End--

Note to editors: See more details on the AI Literacy Programme in the Annex 

About Certis

Backed by more than 65 years of experience in security, Certis is today a leader in smart integrated technology, leveraging technology to power transformations in security, manpower and IFM solutions. Guided by our Operational Design First philosophy, our service offerings capitalise on our strong security heritage and deep operational expertise, enhanced by data solutions for better decision making and effective outcomes. Central to our approach is our unique Business Process Re-engineering and Operations (BPRO®) framework, where we help customers manage change and enhance efficiencies through design thinking and a problem-solving approach.

Incorporated in 2004, Certis is headquartered in Singapore, with an international presence extending to Australia, Qatar, Hong Kong region and Macau region. We are a trusted partner dedicated to our clients' success, supported by our 27,000-strong global team, always striving to make our world safer, smarter, better. For more information, please visit www.certisgroup.com.

About Singapore University of Technology and Design

Fifteen years ago, the Singapore University of Technology and Design (SUTD) became one of the first universities in the world to incorporate the art and science of design and technology into a holistic interdisciplinary education and research experience. Since then, SUTD undergraduate and postgraduate students have thrived in a design-steeped environment, constantly encouraged to think creatively and innovatively to find human-centric solutions for real-world problems.

On 11 March 2024, SUTD unveiled a new growth strategy called SUTD Leap. By redesigning higher education with an even greater focus on design, AI and technology, SUTD Leap aims to propel the university to the forefront of the design x tech space whilst nurturing the next generation of design x tech innovators and innovator leaders.

ANNEX

Certis and Singapore University of Technology and Design (SUTD)
AI Literacy Programme

The collaboration will unfold in three phases over three years: Digital Discovery, Digital Mastery, and Digital Expertise. Here's a glimpse of what each phase involves:

Phase 1: Digital Discovery

By mastering the fundamental principles, concepts, and benefits of AI, individuals can leverage their transformative potential in their daily work. This knowledge empowers them to seamlessly integrate low-code AI tools into their workflows, significantly boosting their productivity and efficiency.

Certis and SUTD have developed a two-day course titled 'AI Basics for Work Productivity' that will bring participants on this journey. Here's an overview of the learning outcomes from the course:

Overview of AI

Covering the history of AI, recent advancements, general AI and data science processes, and the vital role of data.

Types of AI and Applications

Exploring AI types like search and planning, and reinforcement learning, focusing on their practical applications from a non-technical perspective.

Introduction to Gen AI and Copilot

It starts with an introduction to deep learning, which is a sub-field of AI that utilises brain-inspired techniques called neural networks, followed by generative AI, which are built upon various advancements in technology.

Project Work and Presentation

The aim of the project is to allow participants to make use of AI in the planning and execution of a corporate event and sharing their strategies with their colleagues in deriving productivity in the workplace.

Introduction to AI Technologies

It provides a high-level understanding of the various models and algorithms used in AI, with a particular emphasis on deep learning, which serves as the foundation behind many generative AI technologies.

Sharing of Case Studies

Examining multiple case studies that involve the practical use of AI including those from Certis business functions, such as Human Resources, Training, Project Management, Finance, and Security.

Understanding limitations of AI / Societal and Ethical Issues

Discussing and raising awareness of the limitations and impacts when applying AI, as part of a holistic design innovation process.

Online Quiz

Assessing participants' understanding of the two-day programme.

The Future of Work

This talk is shared by Certis Corporate University and Certis Group Human Resources team to explore how the workplace of the future will be like.

Phase 2: Digital Mastery

The next phase which is scheduled for launch in 2025 will allow individuals to gain comprehensive skills that cover a variety of advanced topics. They will gain skillsets on how to develop advanced low-code AI solutions, learn the most popular language used in AI called Python, and understand how to import open-source large language models (LLMs). They will also learn to build a Generative AI chatbot with an on-premise LLM tailored for application in their area of work, ensuring a hands-on, practical learning experience that aligns with their professional needs.

Phase 3: Digital Expertise

The last phase is also scheduled for launch in 2025. The aim is for individuals to be able to develop in-house solutions and proof of concept experiments, fine-tune AI models, and create advanced RAG and deep learning solutions such as speech-to-text models and complex image recognition systems. These skills will enable them to be at the forefront of technology in the industry through a range of innovative initiatives.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Certis and Singapore University of Technology and Design Forge Strategic Partnership to Accelerate AI Literacy & Professional Growth