- Kia has launched the first-ever car accessory made using plastic extracted from the Great Pacific Garbage Patch by The Ocean Cleanup
- New EV3 accessory highlights Kia's partnership with The Ocean Cleanup
- Kia to raise recycled plastic application in vehicles to more than 20% by 2030
SEOUL, South Korea, Oct. 14, 2024 /PRNewswire/ -- Kia Corporation (Kia) has developed the world's first car accessory made from plastic extracted from the Great Pacific Garbage Patch (GPGP) by The Ocean Cleanup. The announcement of the accessory is a major milestone in its long-term partnership with The Ocean Cleanup. Since 2022, Kia's support of the non-profit organization, which is dedicated to developing and scaling technologies to rid the world's oceans of plastic, has been a key part of the brand's ongoing transformation into a leading provider of sustainable mobility solutions.
As one of the most significant outcomes of the partnership so far, Kia will introduce a limited-edition trunk liner for the all-new Kia EV3 made using ocean plastic received from The Ocean Cleanup. The exclusive accessory will be available for EV3 in selected markets and available to order in line with the model's market introduction.
Charles Ryu, Executive Vice President and Head of the Global Brand & CX Division, Kia, commented: "This partnership is not only a testament to our shared commitment to environmental stewardship and innovation, but a worldwide movement to create a cleaner, healthier oceans for future generations."
"As the first genuine Kia accessory made using reclaimed ocean plastic, we are proud to see tangible progress made toward creating a circular resource system for ocean plastic. We will leverage the lessons learned during the recycling and product development process to continue to manufacture useful and beneficial products for our customers using ocean plastic retrieved and provided by The Ocean Cleanup."
"We are so grateful to have a visionary and passionate partner in Kia, who shares our vision of ensuring that the plastic we extract from the Great Pacific Garbage Patch is given a new life in sustainable items", said Boyan Slat, Founder & CEO, The Ocean Cleanup. "Our mission is made possible by partners such as Kia and we look forward to this launch being the first of many ways we turn ocean plastic from trash to treasure."
For more information, visit the Kia Global Media Center at www.kianewscenter.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kia introduces world's first car accessory made using recycled plastic from the Great Pacific Garbage Patch
LAS VEGAS, Dec. 21, 2024 /PRNewswire/ -- ASUS is set to debut the world's lightest Copilot+ PC during the AIways Incredible launch event on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream.
Join the AIways Incredible Launch Event Online:
Date: January 7 at 9:00 AM PST
Event Page: https://asus.click/ces25_teaser
Teaser Video: https://www.youtube.com/watch?v=TLgFyI5jnbQ
This latest solution will be part of the ASUS Zenbook series of laptops and offers several innovative aspects to look forward to.
The Art of Lightness Meets Next-Gen Technology
The ultra-light design of the world's lightest Copilot+ PC is set to redefine possibilities for mobility on AI devices, offering a portable partner and collaborator for the modern user. It is the perfect blend of elegance and functionality, offering a seamless experience for professionals, creators, and everyday users alike. Inspired by minimalism and nature, the design philosophy celebrates quiet luxury without sacrificing innovation.
Intelligent Innovation with Copilot+ AI
The new Zenbook is more than a laptop—it is a smart partner designed to revolutionize productivity. Powered by Copilot+ AI, it delivers intuitive, adaptive workflows, seamless collaboration, and smarter performance tailored to user needs.
Performance Without Compromise
Despite its ultra-light design, the laptop boasts robust performance and an impressive 32-hour battery life, offering continuous productivity that makes it ideal for travelling, remote work, and on-the-go productivity. Full specs, including details of the cutting-edge processor, will be unveiled during the event.
AIways Incredible at CES 2025
The launch marks a key milestone for ASUS in shaping the AI era. Viewers around the world will discover the complete AI-powered capabilities of the revolutionary Zenbook, redefining the future of computing.
Tune in on January 7 to experience AIways Incredible for yourself: https://asus.click/ces25_teaser
About ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune's World's Most Admired Companies.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The Art of Lightness: ASUS to Unveil World's Lightest Copilot+ PC
