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Walmart's promise of low prices proves to be a powerful draw in the third quarter

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Walmart's promise of low prices proves to be a powerful draw in the third quarter
News

News

Walmart's promise of low prices proves to be a powerful draw in the third quarter

2024-11-19 22:18 Last Updated At:22:20

NEW YORK (AP) — Walmart ratcheted up sales and profits again in the third quarter with its comparatively low prices proving a powerful draw for shoppers seeking to cut spending where they could.

The nation’s largest retailer raised its outlook for the year as well, underscoring its confidence in a strong holiday shopping season. The company's shares rose nearly 4% in premarket trading Tuesday.

Walmart is among the first major U.S. retailers to report quarterly results and provides a peek into how Americans are feeling as they head into the holiday season.

Industry analysts expect consumers to show up in force, though sales may not meet last year spending levels by Americans.

A post-pandemic inflation spike sent prices about 20% higher overall compared with three years ago and it soured Americans’ outlook on the economy, a key reason given by voters for sending Donald Trump back to the White House.

Yet even as many complained of how costs have strained household budgets, strong consumer spending, continues to drive steady growth in the U.S. economy. Retail sales rose 0.4% from September to October, the Commerce Department said Friday, a solid increase though it was half of the previous month’s jump.

Walmart, based in Bentonville, Arkansas, reported net income of $4.58 billion, or 57 cents per share, in the three months ended Oct. 31. That compares with $453 billion, or 6 cents per share in the year-ago period.

Adjusted earnings were 58 cents per share, five cents better than Wall Street had expected, according to a survey by FactSet.

Sales rose 5.5% to $169.59 billion, up from $160.8 billion in the year-ago period, and also easily beat analyst projections.

Comparable store sales — which include online and stores open for the past 12 months — rose 5.3% in the U.S. That is an acceleration from the 4.2% jump in the U.S. in the second quarter and 3.8% in the first quarter.

Sales reflect broad-based strength across all product categories and physical and digital channels, the company said.

The number of transactions and the average amount customers spent during each of those transactions at Walmart was higher in this quarter than it was during the same three months last year.

Global e-commerce sales rose 27%, compared with 21% in the fiscal second and first quarter.

Analysts will be sifting through Walmart’s results and may seek more information from company executives regarding Trump’s proposed tariffs during a conference call Tuesday. Trump has vowed that he’ll put a 60% tariff on goods from China — and a tariff of up to 20% on everything else the United States imports.

Companies have already rerouted some production away from China, but an aggressive trade policy could accelerate those plans.

Shoe brand Steve Madden announced earlier this month that it will be be cutting the goods that it imports from China by as much as 45% next year.

For the current fiscal year, Walmart expects earnings per share in the range of $2.42 to $2.47. That’s up from its August projections for per-share earnings of between $2.35 and $2.43. Analysts expect $2.45 per share, according to FactSet.

The company also expects sales to increase by 4.8% to 5.1% for the year, up from a range of 3.75% to 4.75%.

FILE - People buy groceries at a Walmart Superstore in Secaucus, New Jersey, July 11, 2024. (AP Photo/Eduardo Munoz Alvarez, File)

FILE - People buy groceries at a Walmart Superstore in Secaucus, New Jersey, July 11, 2024. (AP Photo/Eduardo Munoz Alvarez, File)

FILE - People walk by the Walmart booth during the CES tech show on Jan. 9, 2024, in Las Vegas. (AP Photo/John Locher, File)

FILE - People walk by the Walmart booth during the CES tech show on Jan. 9, 2024, in Las Vegas. (AP Photo/John Locher, File)

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Viant Launches Certified Partner Program

2024-11-19 22:03 Last Updated At:22:10

IRVINE, Calif.--(BUSINESS WIRE)--Nov 19, 2024--

Viant Technology Inc. (NASDAQ: DSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP). This initiative underscores Viant's commitment to delivering top-tier targeting and measurement solutions for advertisers, leveraging its expertise in identity resolution through the Viant Household ID™ to enhance omnichannel performance, with a focus on Connected TV (CTV).

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241119975994/en/

The Certified Partner Program serves as a way to directly access the advanced capabilities of leading data and measurement partners within the Viant DSP. The launch partners for the program include industry innovators Adstra, Circana, Experian, TransUnion and Wiland. Each partner was selected based on their alignment with Viant’s pillars of data fidelity, interoperability, privacy compliance and customer-first approaches, as well as existing advertiser demand.

“By collaborating with industry leaders who share our commitment to data quality, we can offer advertisers a more refined and effective approach to targeting and measurement, particularly in the rapidly evolving landscape of CTV,” said Tom Wolfe, SVP of Business Development at Viant Technology. “The Certified Partner Program represents a significant step forward in Viant's effort to deliver superior campaign performance and advanced analytics.”

Insights from Circana’s Customer Optimization Advanced Report, one of Viant’s Certified Partners, demonstrate the significant value added and measured by these partnerships. In the first half of 2024, clients who integrated CTV into their campaigns were able to drive and measure a conversion rate of 12.89%, outperforming non-CTV campaigns, which averaged 2.5%.

“We’re proud to be selected as an inaugural partner in Viant’s Certified Partner Program, which recognizes the value of our purchase-based audiences and measurement capabilities,” said Amy Marentic, President of Global Solutions at Circana. “As a leading provider of retailer membership loyalty program data, our deterministic conversion reporting helps validate, optimize and measure the impact of integrated marketing efforts. Specifically, our data underscores the role of CTV in driving success as a powerful full-funnel solution.”

Learn more about the partners under the “Certified” tab here.

ABOUT VIANT TECHNOLOGY

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.

The Certified Partner Program serves as a way to directly access the advanced capabilities of leading data and measurement partners within the Viant DSP. (Graphic: Business Wire)

The Certified Partner Program serves as a way to directly access the advanced capabilities of leading data and measurement partners within the Viant DSP. (Graphic: Business Wire)

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