Microban Launches New Nature-Inspired Odor Control Technology

Freshology offers cutting-edge performance by neutralizing a wide range of odors simultaneously, keeping textiles fresher for longer

HUNTERSVILLE, N.C., Dec. 3, 2024 /PRNewswire/ -- Microban International, a global leader in odor control technology, announces Freshology™, a patent-pending, nature-inspired* solution for combatting odors, at ISPO Munich, December 3–5, booth #508 in hall A3.

The new technology offers advanced performance by neutralizing a wide range of odors, keeping textiles fresher for longer. It meets GB/T 33610 and ISO 17299 testing standards for four of the most common odorants: isovaleric acid (IVA), acetic acid (HOAc), ammonia (NH3) and nonenal, making it a groundbreaking solution for tackling unpleasant smells.

"Freshology was developed by balancing and optimizing performance between different chemical profiles," said Ryan Scott, senior product development chemist at Microban. "The technology offers key advantages for consumers: it effectively traps a wide range of body odors, unlike products that target only one specific odorant. Additionally, it improves moisture management and enhances the softness and feel of treated fabrics."

Freshology is integrated into synthetic materials such as polyester, nylon and spandex during the finishing process and captures odors until the fabric is washed. During washing, the technology releases the trapped odorants, renewing the product's effectiveness. It is nonionic, which allows for the incorporation of additional technologies or treatments during manufacturing without compromising the integrity of the product.

The technology is heavy metal-free, making it a more desirable solution than those with metal-based chemistries. It is also mill-friendly, allowing for easy incorporation into existing manufacturing processes.

Visit the Microban booth during ISPO Munich for an overview of Freshology at 10:00 a.m. each day by James Clayton, director of innovations at Microban.

For additional information on Freshology, please visit https://www.microban.com/odor-control/technologies/freshology.

*The Microban technology used in this product contains plant extracts and minerals found in nature and used in multiple consumer product applications.

About Microban International

Part of Barr Brands International, Microban International is home to the most trusted and well-known global brands in the antimicrobial, odor control and sanitization/disinfection markets: Microban^® and Ultra-Fresh^®. Our organization has experienced over 100 collective years of growth and has revolutionized the industry. As the global leader, our proactive systems keep products cleaner and control odors better by preventing problems before they start. Microban International drives innovation by combining science and creative solutions that enhance high-quality consumer, textile, industrial and medical products worldwide. Today, the Microban and Ultra-Fresh brands and our technologies are featured on thousands of products worldwide. The company is headquartered in North Carolina and operates in North America, Europe and Asia Pacific. For more information, please visit www.microban.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Microban Launches New Nature-Inspired Odor Control Technology

Microban Launches New Nature-Inspired Odor Control Technology

SEOUL, South Korea, Dec. 3, 2024 /PRNewswire/ -- As a leading name in K-beauty, MEDIPEEL is ramping up efforts to push into the U.S. market with its export-exclusive brand, MDP+. The brand aims to captivate local consumers with the launch of four new products, expanding its lineup to a total of 13 offerings.

Building on the success of its best-selling Peptide 9 Line Sun Stick, MDP+ has introduced products enriched with higher concentrations of collagen and peptide content—key ingredients in high demand within the U.S. beauty market. The brand sets these products apart with innovative formulations and on-trend packaging.

The 'Hyaluronic UV Clear Sunscreen' stands out in the new lineup. Certified as an OTC (over-the-counter) item, it guarantees safety and efficacy, offering reliable sun protection while preventing skin damage. The sunscreen, formulated with hyaluronic acid and ceramides, showcases MEDIPEEL's innovative technology. It has also gained recognition as a sustainable choice, earning Italy's 'V-Label' vegan certification for excluding animal testing and animal-derived ingredients.

Also introduced is the 'Peptide 9 Glow-in-the-Dark Plumping Hydrogel Mask', designed to enhance elasticity. Packed with nine types of peptides, vegan collagen, and avocado-derived peptides, which provide powerful plumping effects, this mask helps create a voluminous 3D facial contour.

Lastly, the 'Red Lacto Collagen Grinding Lip and Face Ampoule Balm and Cleansing Balm' feature an innovative design that allows users to shave off only the needed amount, ensuring both hygiene and convenience. The ampoule balm, infused with MEDIPEEL's Red Collagen Complex, provides lifting and moisturizing effects and is suitable for use on both the lips and face. The cleansing balm delivers a three-step multi-cleansing effect, thoroughly removing even heavy makeup while tightening pores and leaving the skin beautifully hydrated.

MDP+ made a strong impression on local consumers this year by achieving the highest sales in the beauty category on TikTok Shop in the U.S. Since its launch, the brand has received over 13,000 orders, highlighting clear growth in the North American market.

A brand representative stated, "The 'Peptide9 Bio Sun stick Pro' has been at the forefront of MDP+'s positive reception. We are confident that the new product lineup will also resonate well with American consumers."

Through MDP+, MEDIPEEL is dedicated to developing products tailored to U.S. consumer preferences. The brand aims to introduce products that align with the global "glass skin" trend and expand its OTC-certified lineup, further strengthening its competitive edge in the global beauty market.

MDP+ is setting new standards in the U.S. beauty market by combining the innovative technology and originality of K-beauty. MEDIPEEL is the flagship brand of SKINIDEA, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types.

 MDP+

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Leading K-Beauty Brand 'MDP+' Launched 4 New Products in the US Market