ABU DHABI, UAE, Dec. 23, 2024 /PRNewswire/ -- Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has unveiled its comprehensive Sustainability Strategy across the group, a milestone in Miral's ongoing environmental and social commitment. It outlines Miral's ambitions to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030.
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Building on years of experience in sustainable business practices, Miral will place a strong emphasis on its responsibility to provide a brighter future for generations to come. The long-term strategy underscores Miral's commitment to positioning its destinations and attractions as regional references for sustainable practices.
Commenting on the strategy, Mohamed Abdalla Al Zaabi, Miral's Group CEO, said: "Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do. Our Sustainability Strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE's Net Zero 2050 Strategy to address climate change, while driving sustainable tourism in Abu Dhabi."
Miral's Sustainability Strategy is the result of a comprehensive assessment of its current operations and future vision, identifying key areas of focus with ambitious targets and timelines. Set to impact current and upcoming attractions across Yas Island and Saadiyat Island, Miral's commitment to sustainability is driven by three key objectives:
Rooted in the belief that sustainability is a catalyst for positive change, the strategy relies on four pillars:
Miral's commitment to sustainability is already evident in its existing initiatives. These include the installation of the UAE's largest solar rooftop on Warner Bros. Worldâ„¢ Yas Island, Abu Dhabi, minimising its reliance on the UAE's electricity grid and producing up to 64% of the theme park's electricity requirements during optimum periods. Additional panels were recently installed at SeaWorld® Yas Island, Abu Dhabi and Yas Bay in collaboration with Emerge, a joint venture between Masdar and EDF.
In addition, the recent collaboration with Environment Agency - Abu Dhabi (EAD), the largest environmental regulator in the Middle East, and Yas SeaWorld Research & Rescue Center provides an integrated and advanced marine science knowledge hub for marine conservation, research initiatives and marine wildlife rescue efforts in the region.
Furthermore, Hilton Abu Dhabi, Yas Island produces drinkable water for its guests from the air humidity, while The WBâ„¢ Abu Dhabi will be installing an on-site hydroponic farm to grow fresh fruits and vegetables for its food and beverage outlets. SeaWorld® Yas Island, Abu Dhabi, has reduced single-use plastics across operations, utilising recycled alternatives with the goal of eliminating all single-use plastics in the near future.
Miral's Sustainability Strategy reflects its dedication to collaboration, innovation, and transparency as it paves the way for a brighter, more sustainable future for the tourism industry. It marks a major step towards ensuring a more sustainable future for the tourism industry, fully aligned with the UAE's ambition of achieving Net Zero by 2050.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism
Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism
Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism
