New Year, New Finances: Experian Shows How Consumers Can Make a Financial Touchdown with New Ad Campaign

COSTA MESA, Calif.--(BUSINESS WIRE)--Jan 6, 2025--

Experian is kicking off the new year with an ad campaign featuring two top professional football players and their partners, aiming to inspire Americans to tackle their finances in 2025. The campaign, titled "Tackling Life by Experian," features quarterback Jordan Love and his fiancé, Ronika Stone, and All-Pro linebacker Fred Warner and his wife, Sydney, who highlight how people could save time and money with Experian by canceling unwanted subscriptions, checking their credit, and more.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250106086282/en/

A recent national Experian survey shows that many respondents’ top New Year’s financial resolution is to save money (43%). The Experian app and subscription cancellation feature can help consumers by tracking and cancelling subscriptions—doing all the work. Over 200+ subscriptions are eligible for cancellation in categories like streaming services, meal kits, and entertainment apps, and consumers can access the tool as part of a paid Experian membership by enrolling at www.experian.com. Experian data shows that consumers have about four subscriptions on average, totaling almost $1,000 per year.

"As consumers reset their finances for the New Year, we wanted to showcase how Experian offers a range of resources in our membership, like our subscription cancellation service," said Kevin Everhart, Chief Growth Officer, Experian Consumer Services at Experian. "Whether it is to help you budget, find the right loan, or get better rates on expenses like auto insurance, we have many free and paid premium tools all aimed at improving your financial health."

Managing Finances with Teamwork

The separate Experian commercials feature the star athletes and their significant others discussing how Experian and its subscription cancellation feature could fit into their demanding lives. To view the commercials, go here.

“It was a great shoot, pretty much just hanging out with the couples. That environment is where the magic of these spots came from,” said Todd Miller, Chief Creative Director at Experian's in-house ad agency, The Cooler. “We just let them be themselves. They talked about their lives and how Experian can help better manage finances along the way. It was a blast to see their back-and-forth banter and natural playfulness come through. We just let them run with it and kept the cameras on.”

The campaign was developed with Athletes First, a full-service management firm that represents elite players, coaches, personnel, and broadcasters, and kicked off during the first-ever Netflix Christmas Gameday live pro football double-header. The campaign continues Experian's presence across sports, while the streaming service’s broader reach among women was a great fit for the creative that pairs the athletes with their partners.

Ads will be broadcast on TV, CTV, and digital platforms as well. This effort includes a series of video creatives designed for YouTube, TikTok, Instagram, Snapchat, and more. The ads will also air during the College Football Playoffs, the College Football National Championship game, and professional football playoffs, among other events.

To get started with Experian's subscription cancellation feature and other tools, download the iOS or Android app or visit www.experian.com.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, finance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

i Results will vary. Not all subscriptions are eligible, savings are not guaranteed, and some may not see savings. Experian members for whom Experian canceled at least one subscription averaged $270/year of anticipated savings. Available with eligible paid memberships and requires connecting payment account(s) to Experian account.

All-Pro linebacker Fred Warner and his wife, Sydney (Photo: Business Wire)

Quarterback Jordan Love and his fiancé, Ronika Stone (Photo: Business Wire)

DHAKA, Bangladesh (AP) — Bangladesh’s ailing former Prime Minister Khaleda Zia left the nation's capital for London on Tuesday for medical treatment, said one of her advisers.

Zahiruddin Swapan, an adviser to Zia, told The Associated Press by phone that the three-time former premier and head of the Bangladesh Nationalist Party left Hazrat Shahjalal International Airport late Tuesday on an air ambulance.

“Our senior leaders left the airport seeing her off,” Swapan said.

Her ailments include liver cirrhosis, cardiac disease and kidney problems, according to her physician.

Zia left behind a South Asian nation grappling with uncertainty over its political future after her archrival, former Prime Minister Sheikh Hasina, was ousted in a student-led mass uprising in August. Zia and Hasina are the most influential political leaders in Bangladesh.

An interim government headed by Nobel Peace Prize laureate Muhammad Yunus is running the country and plans to hold elections in December this year or in the first half of 2026.

Zia was sentenced to 17 years in jail under Hasina’s rule following two corruption cases stemming from 2001-2006 when she was prime minister. Her supporters say the charges against her were politically motivated, an allegation Hasina’s administration denied. Under Yunus, Zia was acquitted in one of the cases in November and an appeal in the second case was being heard on Tuesday.

Zia, 79, was freed from prison on bail under Hasina through a government order and had been undergoing medical treatment in Bangladesh. But Hasina’s administration did not allow her to travel abroad for treatment despite requests seeking approval.

The special air ambulance was sent by Qatar’s emir, Sheikh Tamim bin Hamad bin Khalifa Al Thani. Hundreds of her supporters gathered outside her residence in the city's upscale Gulshan area to see her off.

Zia’s motorcade took nearly three hours to cross about a 10-kilometer (6-mile) stretch of road to get to the airport from her residence in Dhaka’s Gulshan area as thousands of her desperate supporters greeted her on the way, creating traffic chaos. Her hours-long journey to the airport was broadcast live by television stations.

Enamul Haque Chowdhury, a close aide of Zia, told reporters that the air ambulance had arrived from Doha to take her to London, where her eldest son and heir apparent Tarique Rahman has been in exile since 2007. Rahman is the acting chairman of Zia’s Bangladesh Nationalist Party and is expected to lead the party toward the election. The country’s dynastic politics have long focused on the families of Hasina and Zia.

Zia is the wife of late President Ziaur Rahman, a former military chief who rose to prominence during years of tumultuous politics after Hasina's father Sheikh Mujibur Rahman, the country's independence leader, was assassinated along with most of his family members in a military coup in 1975. Zia's husband was also killed in 1981 in another military coup after he formed his political party and ruled the country as president for three years. Hasina's father led Bangladesh's independence war against Pakistan, aided by India, in 1971.

Zia’s personal physician, A.Z.M. Zahid Hossain, said Qatar’s emir arranged the special aircraft with medical facilities for the former prime minister, whose ailments include liver cirrhosis, cardiac disease and kidney problems.

Her departure follows dramatic political developments since last August, when Hasina’s 15-year rule ended. Hasina fled into exile in India as she and her close aides faced charges of killing hundreds of protesters during a mass protest movement that began in July.

Zia’s departure could create a symbolic vacuum in the country’s politics amid efforts by a student group that led the anti-Hasina protest to form a new political party. In the absence of Hasina and her secular Bangladesh Awami League party, the rise of Islamist political parties and other Islamist groups has been visible in the Muslim-majority country of 170 million people.

Zia's party has been bargaining with the Yunus-led government for an election sometime this year. Yunus said his government wants to make some major reforms before the election.

Bangladesh's ailing former Prime Minister Khaleda Zia, right, leaves in a car on her way to the airport in Dhaka, Bangladesh, to travel to London for medical treatment, Tuesday, Jan. 7, 2025. (AP Photo/Mahmud Hossain Opu)

Supporters of Bangladesh's ailing former Prime Minister Khaleda Zia shout slogans before Zia left Dhaka, Bangladesh, to travel to London for medical treatment, Tuesday, Jan. 7, 2025. (AP Photo/Mahmud Hossain Opu)

FILE- Bangladesh's former prime minister and Bangladesh Nationalist Party (BNP) chairperson Khaleda Zia, center, leaves after a court appearance in Dhaka, Bangladesh, Dec. 28, 2017. (AP Photo/A.M. Ahad, File)