COSTA MESA, Calif.--(BUSINESS WIRE)--Jan 6, 2025--
Experian is kicking off the new year with an ad campaign featuring two top professional football players and their partners, aiming to inspire Americans to tackle their finances in 2025. The campaign, titled "Tackling Life by Experian," features quarterback Jordan Love and his fiancé, Ronika Stone, and All-Pro linebacker Fred Warner and his wife, Sydney, who highlight how people could save time and money with Experian by canceling unwanted subscriptions, checking their credit, and more.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250106086282/en/
A recent national Experian survey shows that many respondents’ top New Year’s financial resolution is to save money (43%). The Experian app and subscription cancellation feature can help consumers by tracking and cancelling subscriptions—doing all the work. Over 200+ subscriptions are eligible for cancellation in categories like streaming services, meal kits, and entertainment apps, and consumers can access the tool as part of a paid Experian membership by enrolling at www.experian.com. Experian data shows that consumers have about four subscriptions on average, totaling almost $1,000 per year.
"As consumers reset their finances for the New Year, we wanted to showcase how Experian offers a range of resources in our membership, like our subscription cancellation service," said Kevin Everhart, Chief Growth Officer, Experian Consumer Services at Experian. "Whether it is to help you budget, find the right loan, or get better rates on expenses like auto insurance, we have many free and paid premium tools all aimed at improving your financial health."
Managing Finances with Teamwork
The separate Experian commercials feature the star athletes and their significant others discussing how Experian and its subscription cancellation feature could fit into their demanding lives. To view the commercials, go here.
“It was a great shoot, pretty much just hanging out with the couples. That environment is where the magic of these spots came from,” said Todd Miller, Chief Creative Director at Experian's in-house ad agency, The Cooler. “We just let them be themselves. They talked about their lives and how Experian can help better manage finances along the way. It was a blast to see their back-and-forth banter and natural playfulness come through. We just let them run with it and kept the cameras on.”
The campaign was developed with Athletes First, a full-service management firm that represents elite players, coaches, personnel, and broadcasters, and kicked off during the first-ever Netflix Christmas Gameday live pro football double-header. The campaign continues Experian's presence across sports, while the streaming service’s broader reach among women was a great fit for the creative that pairs the athletes with their partners.
Ads will be broadcast on TV, CTV, and digital platforms as well. This effort includes a series of video creatives designed for YouTube, TikTok, Instagram, Snapchat, and more. The ads will also air during the College Football Playoffs, the College Football National Championship game, and professional football playoffs, among other events.
To get started with Experian's subscription cancellation feature and other tools, download the iOS or Android app or visit www.experian.com.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, finance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
i Results will vary. Not all subscriptions are eligible, savings are not guaranteed, and some may not see savings. Experian members for whom Experian canceled at least one subscription averaged $270/year of anticipated savings. Available with eligible paid memberships and requires connecting payment account(s) to Experian account.
All-Pro linebacker Fred Warner and his wife, Sydney (Photo: Business Wire)
Quarterback Jordan Love and his fiancé, Ronika Stone (Photo: Business Wire)
WASHINGTON (AP) — President Donald Trump has abruptly fired the director of the National Security Agency, according to U.S. officials and members of Congress, but the White House and the Pentagon have provided no reasons for the move.
Senior military leaders were informed Thursday of the firing of Air Force Gen. Tim Haugh, who also oversaw the Pentagon’s Cyber Command, the officials said. They received no advance notice about the decision to remove a four-star general with a 33-year career in intelligence and cyber operations, according to the officials, who spoke on the condition of anonymity to discuss personnel decisions.
The move has triggered sharp criticism from members of Congress and demands for an immediate explanation. And it marks the latest dismissal of national security officials by Trump at a time when his Republican administration faces criticism over his failure to take any action against other key leaders' use of an unclassified Signal messaging chat that included The Atlantic Editor-in-Chief Jeffrey Goldberg to discuss plans for a military strike.
It's unclear who now is in charge of the NSA and the Cyber Command.
Also fired was Haugh's civilian deputy at the NSA, Wendy Noble.
The NSA notified congressional leadership and top lawmakers of the national security committees of the firing late Wednesday but did not give reasons, according to a person familiar with the situation who insisted on anonymity to discuss the matter. The person said Noble has been reassigned to the office of the defense undersecretary for intelligence.
The White House did not respond to messages seeking comment. The NSA referred questions about Haugh to the Defense Department. The Pentagon did not respond to questions about why he was fired or provide other details.
Sean Parnell, the chief Pentagon spokesman, would only say, in a statement, that the department thanks Haugh "for his decades of service to our nation, culminating as U.S. Cyber Command Commander and National Security Agency Director. We wish him and his family well.”
Far-right activist and commentator Laura Loomer appeared to take credit Friday in a post on X, saying she raised concerns to Trump about Haugh’s ties to Gen. Mark Milley and the Biden administration and questioned the NSA chief's loyalty to the president. Milley served as chairman of the Joint Chiefs of Staff during Trump’s first term but has since become an outspoken critic.
“Given the fact that the NSA is arguably the most powerful intel agency in the world, we cannot allow for a Biden nominee to hold that position,” Loomer wrote. “Thank you President Trump for being receptive to the vetting materials provided to you and thank you for firing these Biden holdovers.”
It's unclear what Loomer meant about Haugh's ties to Milley — who served in the Army. Milley retired in September 2023, a few months before Haugh took over at the NSA. Haugh would not have been a member of the Joint Chiefs of Staff during Milley's tenure. As chairman, Milley could have provided input or advice on dozens of military nominations for senior officer slots, so it remains to be seen if any or all officers who were promoted during that time are also considered vulnerable.
Loomer, who has claimed the Sept. 11, 2001, attacks were an “inside job,” had discussed staff loyalty with Trump in an Oval Office meeting Wednesday, according to several people familiar with the situation who spoke on the condition of anonymity to discuss the sensitive personnel manner. A day later, Trump said he fired “some” White House National Security Council officials.
Rep. Jim Himes, ranking member of the House Intelligence Committee, sent a letter to Director of National Intelligence Tulsi Gabbard and Defense Secretary Pete Hegseth demanding to know why Haugh and Noble were fired.
“Public reporting suggests that your removal of these officials was driven by a fringe social media personality, which represents a deeply troubling breach of the norms that safeguard our national security apparatus from political pressure and conspiracy theories,” Himes, D-Conn., wrote.
Sen. Jack Reed, a Democrat from Rhode Island, said Friday that he has “long warned about the dangers of firing military officers as a political loyalty test.”
"In addition to the other military leaders and national security officials Trump has fired, he is sending a chilling message throughout the ranks: don’t give your best military advice, or you may face consequences,” Reed said in a statement.
He added that Trump “has given a priceless gift to China, Russia, Iran, and North Korea by purging competence from our national security leadership.”
Another Democrat, Sen. Mark Warner of Virginia, vice chairman of the Senate Intelligence Committee, said the U.S. was “facing unprecedented cyber threats” and asked how firing Haugh, who has served in the military for more than 30 years, makes America safer.
Haugh's firing sets off a 60-day process. Unless he is moved to another three- or four-star job in 60 days he would automatically revert to a two-star.
Any new high-level job would be unlikely since that would require a nomination from Trump, who just fired him. As a result, Haugh, who was confirmed for the NSA job in a unanimous Senate vote in December 2023, would likely retire.
Trump hasn't commented on Haugh or Noble, but on Thursday he dismissed the National Security Council firings as normal.
“Always we’re letting go of people,” Trump told reporters aboard Air Force One as he made his way to Miami on Thursday afternoon. “People that we don’t like or people that we don’t think can do the job or people that may have loyalties to somebody else.”
The firings come as Trump's national security adviser, Mike Waltz, fights calls for his ouster after using the publicly available encrypted Signal app to discuss planning for a sensitive March 15 military operation targeting Houthi militants in Yemen.
Warner called it “astonishing” that Trump "would fire the nonpartisan, experienced leader of the National Security Agency while still failing to hold any member of his team accountable for leaking classified information on a commercial messaging app — even as he apparently takes staffing direction on national security from a discredited conspiracy theorist in the Oval Office.”
Haugh met last month with Elon Musk, whose Department of Government Efficiency has roiled the federal government by slashing personnel and budgets at dozens of agencies. In a statement, the NSA said the meeting was intended to ensure both organizations are “aligned” with the new administration’s priorities.
Haugh had led both the NSA and Cyber Command since February 2024. Both departments play leading roles in the nation’s cybersecurity. The NSA also supports the military and other national security agencies by collecting and analyzing a vast amount of data and information globally.
Cyber Command is known as America’s first line of defense in cyberspace and also plans offensive cyberoperations for potential use against adversaries.
Associated Press writers Matthew Lee, Aamer Madhani, Zeke Miller, David Klepper and Lou Kesten in Washington contributed to this report.
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An earlier version of this story said Haugh had led both the NSA and Cyber Command since 2023. He took over both roles in February 2024.
FILE - Right-wing activist Laura Loomer speaks in front of the courthouse where the hush-money trial of Donald Trump is underway, April 15, 2024, in New York. (AP Photo/Ted Shaffrey, File)
President Donald Trump, center, arrives on Air Force One at Miami International Airport, Thursday, April 3, 2025, in Miami. (AP Photo/Rebecca Blackwell)
