New Year, New Finances: Experian Shows How Consumers Can Make a Financial Touchdown with New Ad Campaign

News

New Year, New Finances: Experian Shows How Consumers Can Make a Financial Touchdown with New Ad Campaign

2025-01-06 19:01 Last Updated At：19:11

COSTA MESA, Calif.--(BUSINESS WIRE)--Jan 6, 2025--

Experian is kicking off the new year with an ad campaign featuring two top professional football players and their partners, aiming to inspire Americans to tackle their finances in 2025. The campaign, titled "Tackling Life by Experian," features quarterback Jordan Love and his fiancé, Ronika Stone, and All-Pro linebacker Fred Warner and his wife, Sydney, who highlight how people could save time and money with Experian by canceling unwanted subscriptions, checking their credit, and more.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250106086282/en/

A recent national Experian survey shows that many respondents’ top New Year’s financial resolution is to save money (43%). The Experian app and subscription cancellation feature can help consumers by tracking and cancelling subscriptions—doing all the work. Over 200+ subscriptions are eligible for cancellation in categories like streaming services, meal kits, and entertainment apps, and consumers can access the tool as part of a paid Experian membership by enrolling at www.experian.com. Experian data shows that consumers have about four subscriptions on average, totaling almost $1,000 per year.

"As consumers reset their finances for the New Year, we wanted to showcase how Experian offers a range of resources in our membership, like our subscription cancellation service," said Kevin Everhart, Chief Growth Officer, Experian Consumer Services at Experian. "Whether it is to help you budget, find the right loan, or get better rates on expenses like auto insurance, we have many free and paid premium tools all aimed at improving your financial health."

Managing Finances with Teamwork

The separate Experian commercials feature the star athletes and their significant others discussing how Experian and its subscription cancellation feature could fit into their demanding lives. To view the commercials, go here.

“It was a great shoot, pretty much just hanging out with the couples. That environment is where the magic of these spots came from,” said Todd Miller, Chief Creative Director at Experian's in-house ad agency, The Cooler. “We just let them be themselves. They talked about their lives and how Experian can help better manage finances along the way. It was a blast to see their back-and-forth banter and natural playfulness come through. We just let them run with it and kept the cameras on.”

The campaign was developed with Athletes First, a full-service management firm that represents elite players, coaches, personnel, and broadcasters, and kicked off during the first-ever Netflix Christmas Gameday live pro football double-header. The campaign continues Experian's presence across sports, while the streaming service’s broader reach among women was a great fit for the creative that pairs the athletes with their partners.

Ads will be broadcast on TV, CTV, and digital platforms as well. This effort includes a series of video creatives designed for YouTube, TikTok, Instagram, Snapchat, and more. The ads will also air during the College Football Playoffs, the College Football National Championship game, and professional football playoffs, among other events.

To get started with Experian's subscription cancellation feature and other tools, download the iOS or Android app or visit www.experian.com.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, finance, insurance, and many more industry segments.

We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

i Results will vary. Not all subscriptions are eligible, savings are not guaranteed, and some may not see savings. Experian members for whom Experian canceled at least one subscription averaged $270/year of anticipated savings. Available with eligible paid memberships and requires connecting payment account(s) to Experian account.

Head of Myanmar's military government visits Thailand in rare overseas trip

2025-04-03 19:22 Last Updated At：19:31

BANGKOK (AP) — The head of Myanmar’s military government arrived in Thailand on Thursday for a regional summit, making a rare international trip as his country recovers from a devastating earthquake that killed thousands.

Senior General Min Aung Hlaing has been shunned by much of the West for overthrowing the democratically elected government of Aung Saan Suu Kyi and subsequent brutal repression. He has not been allowed to participate in meetings of another regional organization, the Association of Southeast Asian Nations, since the army seized of power in February 2021 and began violently suppressing opposition.

He is one of several regional leaders visiting Bangkok for a three-day summit of nations in the Bay of Bengal region.

It was Min Aung Hlaing's first to a country other than his government’s main supporters and backers — China, Russia and Russian ally Belarus — since he attended a regional meeting in Indonesia in 2021.

He was greeted upon arrival at the airport by Thai Labor Minister Phiphat Ratchakitprakarn.

He was expected to attend an official dinner for leaders of the seven-member Bay of Bengal Initiative for Multi Sectoral Technical and Economic Cooperation, or BIMSTEC, which includes Thailand, Myanmar, Bangladesh, Bhutan, India, Nepal and Sri Lanka.

The meeting comes as Myanmar is still searching for survivors in the rubble left by a massive earthquake last week. The magnitude 7.7 quake toppled thousands of buildings, collapsed bridges and buckled roads. The death toll rose to 3,085 on Thursday, with more than 4,700 people injured and over 300 missing, the military said in a statement.

It worsened an already dire humanitarian crisis due to Myanmar’s civil war. More than 3 million people had been displaced from their homes and nearly 20 million were in need even before it hit, according to the United Nations.

The Thai Ministry of Foreign Affairs said BIMSTEC members discussed disaster management during ministerial meetings on Thursday. Thailand postponed the meeting from last year after then-prime minister Srettha Thavisin was suddenly removed from his post by a court.

The earthquake killed at least 22 people in Bangkok, mostly due to the collapse of a high-rise building under construction.

The general’s visit drew condemnation and criticisms from his opponents. The shadow National Unity Government, or NUG, established by elected lawmakers who were barred from taking their seats, said it strongly condemed the inclusion of Min Aung Hlaing at the summit. It said he doesn't have the legitimacy to represent Myanmar.

The NUG said it urges BIMSTEC to "immediately revoke the military junta’s participation in the summit and related meetings.”

Activist group Justice for Myanmar said in a statement that the invitation for Min Aung Hlaing to attend the meeting “legitimises and emboldens a military junta that the people of Myanmar have been resisting for over four years, and tarnishes BIMSTEC’s reputation as a regional body.”

The Ministry of Foreign Affairs denied Thursday that the invitation had tarnished Thailand’s reputation.

“I think the inverse would occur if we don’t adhere to what the charter says and enshrined in the charter it says that Thailand has the responsibility to invite the leaders of all BIMSTEC leaders,” said ministry spokesperson Nikorndej Balankura.

Among other leaders attending the summit are Muhammad Yunus, chief advisor to the Bangladesh government, and Indian Prime Minister Narendra Modi.