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China’s Spring Festival box office reaches new high

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      China

      China

      China’s Spring Festival box office reaches new high

      2025-01-31 06:51 Last Updated At:07:27

      The Chinese mainland's Spring Festival box office revenue, including pre-sales, reached a new high of 3.3 billion yuan (about 460.32 million U.S. dollars) in the ongoing Spring Festival holiday season as of 17:32 local time on Thursday, according to film data platform Maoyan.

      According to the platform, China's total box office so far in 2025, including real-time pre-sales, topped 5 billion yuan (about 697.46 U.S. dollars) as of 15:32 local time on Thursday.

      The highly anticipated follow-up to the 2019 animated blockbuster "Nezha: Demon Child Conquers the Sea" now grabs the top spot on the box office ranking list, according to the platform.

      Six domestic films hit China's cinema screens on Wednesday, also the first day of the 2025 Chinese New Year, spanning a variety of genres including comedy, action, martial arts, science fiction and animation, catering to a wide spectrum of audiences.

      The lineup includes the mythological epic "Creation of the Gods II: Demonic Confrontation," the sequel to the highest-grossing animated film in Chinese history "Nezha: Demon Child Conquers the Sea," martial art film "The Legend of the Condor Heroes: The Great Hero," action comedy "Detective Chinatown 1900," military-themed film "Operation Hadal" and animated feature "Boonie Bears: Future Reborn."

      More films in this year's Spring Festival slate focus on enhancing the audience's audio-visual experience than ever before. Among the six films, five are being shown in four different formats, including IMAX, CINITY, Dolby and China Film Giant Screen (CGS), offering more choices to the audience.

      "With these audio-visual effects, the movie seems more realistic to viewers, and we can better experience the astonishing scenes. I'm an avid movie fan who watches films every year during the Spring Festival, and I feel that the technologies being used to enhance the viewer's experience become more advanced each year," said a resident from Jinan, capital of east China's Shandong Province .

      "It feels so real, as if we were actually in the movie scene. It's really great," said Qi Fei, resident from Jinan.

      In addition to providing a vibrant visual experience, the new movie projection system also helps protect viewers' eyesight.

      "The LED screens use blue light technology, which could better protect our eyes while delivering an enhanced viewing experience," said another resident from Jinan.

      During the Spring Festival holiday, cinemas across China will make available cinema screening rooms featuring different audio and visual effects to improve viewers' experience.

      "For example, we project 'Operation Leviathan' in the IMAX room to get a 26 percent increase in the screening size, to offer a better viewing experience compared to regular theaters. 'Creation of the Gods II: Demonic Confrontation' is screened in a three-screen theater, and "Nezha: Demon Child Conquers the Sea" is shown in a 4D theater. These changes in screening formats provide the audiences with better experience," said Wang Meng from a cinema in Xi'an, capital of Shaanxi Province in northwest China.

      More than 860 CINITY screenings, over 1,300 CGS screenings, and 4,540 IMAX screenings were held on Wednesday, according to box office tracker Dengta Data.

      By 19:00 local time that day, the IMAX box office revenue surpassed 70 million yuan (around 9.76 million U.S. dollars), nearly doubling the figure for the corresponding period of last year. The box office contribution also increased from 2.8 percent to 4.1 percent, which indicates approval by the audience of the improved audio-visual experience of this year's Spring Festival film releases.

      China’s Spring Festival box office reaches new high

      China’s Spring Festival box office reaches new high

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      Post-Spring Festival travel rush lingers on in tourism destinations

      2025-02-23 21:26 Last Updated At:21:57

      Tourism destinations in China are still seeing sizable inflows of travelers, who choose to stagger their trips to avoid the peak season during the Spring Festival holiday and to benefit from better travel experience and lower costs.

      In Taiyuan City, capital of north China's Shanxi Province, many potential tourists came to consult with travel agents to make a satisfactory travel plan. According to a travel agent, travel costs could be 20-30 percent lower during the post-Spring Festival off-season than the high tourist season.

      "I did not travel during the Spring Festival holiday and now I can avoid the crowds. I want to visit the Yulong Snow Mountain in Lijiang and Xishuangbanna. Also prices these days are lower," said Yang Xubin, a potential tourist.

      Travel agents said for travelers who intend to visit the hot destinations, their costs could be about 20 percent to 30 percent lower than the peak season.

      This year, the southern part of China became a popular hotspot among off-season tourists, who said they are attracted to the region by the signature buildings and warmer weather there.

      In Chaozhou City, south China's Guangdong Province, the iconic Guangji Bridge has been frequented by enthusiastic post-Spring Festival visitors.

      "The buildings here are unique, and we've seldom seen such styles in Shanghai. The weather here is also warmer than Shanghai, which has been hit by a cold wave recently," said a tourist from the metropolis.

      Travel agents in Huizhou City said Guangdong Province is typically a popular destination among travelers from north China, with some of them taking the opportunity to visit nearby Hong Kong and Macao.

      "I am from north China and I came to Huizhou to visit my relatives. I also want to travel to Hong King and Macao as there are fewer travelers during this period of time," said a tourist surnamed Zhang.

      Post-Spring Festival travel rush lingers on in tourism destinations

      Post-Spring Festival travel rush lingers on in tourism destinations

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