Building on the triumph of last year’s Asia’s 50 Best Bars awards ceremony in Hong Kong, the Hong Kong Tourism Board (HKTB) has once again partnered with 50 Best to host the hall-of-fame awards ceremony “The World’s 50 Best Bars 2025” of the global bar scene in Hong Kong for the first time【See Table for details】, highlighting the city’s pivotal role in the global mixology culture.
HKTB Brings The World’s 50 Best Bars 2025 Awards Ceremony to Hong Kong for the First Time.
Following the edition in in Singapore in 2023, The World’s 50 Best Bars awards ceremony returns to Asia this year, making its highly anticipated debut in Hong Kong. The prestigious event will take place on 8 October (Wednesday) at the iconic Kai Tak Cruise Terminal, where the annual list of The World’s 50 Best Bars will be revealed in a live awards ceremony, set against the breathtaking backdrop of Victoria Harbour. Recognised as the most authoritative global benchmark for cocktail trends, the ceremony will bring together an unparalleled gathering of elite figures to celebrate the achievements of the finest bars and bartenders around the world.
Mr Dane Cheng, HKTB Executive Director, said, “Entering the second year of the three-year partnership between HKTB and 50 Best, Hong Kong is set to welcome the biggest names in the global bar scene for the first time. The bar scene in Hong Kong reflects the city’s rich cultural tapestry and forward-thinking spirit, making it a must-visit destination for cocktail lovers worldwide. We look forward to hosting this event in Hong Kong in October, which will kick off a month of culinary celebrations,culminating in the Hong Kong Wine and Dine Festival, the iconic gastronomy event of the city, at the end of the month.”
Mr Dane Cheng, HKTB Executive Director.
Ms Emma Sleight, Head of Content for The World’s 50 Best Bars, said, “We are thrilled to bring The World’s 50 Best Bars ceremony to the incredible city of Hong Kong, whose bar scene continues to grow and develop year on year. As we gather to celebrate another phenomenal year in the global cocktail industry, we look forward to inspiring cocktail lovers worldwide to discover their new favourite bars and join us in honouring the finest establishments around the world.”
Highlights for the event programme in Hong Kong will include the Bartenders’ Feast, hosted the evening before the ceremony for those talented individuals whose bars are featured in this year’s ranking.The hotly anticipated list of The World’s 50 Best Bars will be unveiled at a grand ceremony on 8 October,with red-carpet arrivals and a drinks reception in advance of the live countdown and reveal of The World’s 50 Best Bars 2025, including the much sought-after title of The World’s Best Bar.
Two Homegrown Bars Secured Places in The World’s Best Bars in 2024 Bar Leone Crowned The Best Bar in Asia and Named World’s Second Best Bar in 2024
Last year, two local bars earned spots on the prestigious World's 50 Best Bars list, with Bar Leone ranking No.2 and Coa securing the No.18 place. This achievement solidifies the city’s position as a leading player in the global bar industry.
The annual list of The World’s 50 Best Bars is one of the most authoritative and respected global survey of cocktail excellence. Voted for by a handpicked Academy of more than 700 bartenders, consultants,writers and cocktail specialists from around the world with a 50/50 gender split, the list of The World’s 50 Best Bars is independently adjudicated by Deloitte.
The awards ceremony of The World’s 50 Best Bars 2025 will also be broadcast live to a global audience through The World’s 50 Best Bars TV channel on YouTube.
Table: Hosting Cities/ Countries of the World’s 50 Best Bars Awards Ceremony
Millions of visitors choose Hong Kong as their ultimate getaway, drawn by its unique blend of breathtaking coastal scenery, lush greenery, and a dynamic cityscape just a stone’s throw away. With its long-standing commitment to green tourism, Hong Kong Tourism Board (HKTB) offers visitors enticing insights about the city’s spectacular hiking trails, outlying islands and the Geopark on its Hong Kong Great Outdoors webpage. Today (12 March), HKTB is launching a new video series, titled “Four Corners of Hong Kong”. The series features four captivating short films that take viewers on a journey to the city’s four corners – north, south, east and west – and showcase Hong Kong's diverse scenery, with an irresistible invitation to visitors to experience the city’s extraordinary natural beauty.
The Four Points of the Compass Show Viewers Hong Kong’s Green Tourism Appeal
HKTB recently teased the campaign with an exclusive preview on Instagram, Facebook and TikTok, and releases the first full video of the four-part series today on the Discover Hong Kong YouTube channel. The remaining three episodes will come one after another throughout the coming fortnight.The video will also be released on the HKTB’s Xiaohongshu,Douyin and Weibo platforms. The videos transport viewers on an epic, fun-filled adventure in four spectacular corners of Hong Kong, climbing mountains and diving into the sea,travelling east to Sai Kung, south to Po Toi Island, Stanley,and Ap Lei Chau, west to Lantau Island, and north to Robin’s Nest Country Park. Each location has its own special charm and offers a distinct outdoor experience, demonstrating the diverse appeal and boundless potential of ecotourism in Hong Kong.
Thai actress Eye Kamolned Ruengsri explores the newly opened Robin’s Nest Country Park in the north part of Hong Kong.
Celebrities Add a Touch of Stardust Diverse Video Styles to Spark Visitors' Interest in Outdoor Adventures
HKTB has teamed up with celebrities from Thailand and Taiwan who bring a sprinkle of stardust to carry the video campaign to a wider audience. The videos, imbued with the unique charisma of the celebrities, are tailored to captivate worldwide audiences through compelling storytelling and mesmerising landscapes.
Singer Wayne Huang (left) from Taiwan teams up with actor Payne Peng (right) also from Taiwan, for an island-hopping adventure on Po Toi Island in the south part of Hong Kong Photo Credits: Young Hope Entertainment Co., LTD
Thai actress Eye Kamolned Ruengsri, who stars in hit dramas such as Notification and the Thai version of My Love from Another Star, brings her passion for travel vlogging to the episode featuring the north of Hong Kong. Viewers follow Eye in an immersive vlog-style production as she explores the newly opened Robin’s Nest Country Park and unlocks its delights. Meanwhile, popular singer Wayne Huang from Taiwan,has teamed up with an actor from the new generation, Payne Peng, also from Taiwan, who stars in the acclaimed drama series Oh No! Here Comes Trouble, for an exciting island-hopping adventure in the episode featuring the south of Hong Kong. Combining the popular, light-hearted style of variety shows going viral in Taiwan and the duo’s witty banter and humorous interactions, the video is an entertaining and engaging watch and is sure to whet viewers’ appetite for the district’s coastal treasures.
Overview of “Four Corners of Hong Kong” Video Series
Experience HK100 – Asia’s Premier Trail Race: A Unique Journey Through East Hong Kong
Launch Date: 12 March 2025
East: Discovering Geological Wonders
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon. The video takes viewers into the splendour of Hong Kong UNESCO Global Geopark, including Po Pin Chau and the East Dam of High Island Reservoir, and features awe inspiring geological wonders like the rhyolitic hexagonal rock columns, which were crafted over millions of years by nature’s hand.
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon.
Along the way, viewers will also marvel at the pristine coastlines of the four bays of Tai Long Wan and Hoi Ha, which give Sai Kung its reputation as Hong Kong’s retreat haven.
Embark on an exhilarating race through the unforgettable landscapes of east Hong Kong, following in the footsteps of elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon.
Southern Outdoors: A Day Trip to Discover Hong Kong’s Coastline
Launch Date: 21 March 2025
South: Nature at Your Fingertips
An action-packed island-hopping adventure begins! Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores. Wayne and Payne experience the thrill of kayaking off Stanley Main Beach, take selfies with the fascinating rock formations of Po Toi Island as their background, and wrap up their journey by taking a delightful kaito ferry ride to Ap Lei Chau, where they tuck into a delicious seafood feast to round off a day full of laughter and fun.
Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores.
This episode celebrates a seamless blend of rugged nature and urban sophistication in Hong Kong’s Southern District where stunning coastal landscapes are just minutes from superb restaurants serving delicacies.
Popular singer Wayne Huang from Taiwan, and an actor from the new generation Payne Peng, also from Taiwan, set sail on an exciting exploration of Hong Kong’s southern shores.
Follow Us Off the Beaten Track of West Hong Kong:LANTAU ADVENTURE
Launch Date: 18 March 2025
West: Iconic Landmarks and Natural Beauty
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island. The film captures the athletes’ascent to Lantau Peak, Hong Kong’s second-highest mountain,and Sunset Peak, the third-highest mountain, before descending to the lush, tree-lined shores of Pui O Beach.
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island.
Pushing themselves to their physical limits, the runners follow a route that takes in must-visit attractions like the Big Buddha,Ngong Ping 360 and Tai O Fishing Village. It’s a gruelling challenge with the prize of awe-inspiring views of some of Hong Kong’s most iconic landmarks.
Sweat it out in nature’s embrace with runners from the internationally celebrated TransLantau™ by UTMB® trail race as they tackle the ultimate outdoor challenge – racing across Hong Kong’s largest island.
A Hike at Robin’s Nest Country Park
Launch Date: 15 March 2025
North: Uncovering Historical Treasures
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region. In an intimate vlog-style narrative, Eye delves into the rich history of the area, visiting sites such as the abandoned Lin Ma Hang Lead Mine, which offers a glimpse into the area’s mining past, and shows viewers remnants of World War II-era Japanese Pillboxes at Ah Kung Kok and Shan Tsui as well as the Grade 2-listed MacIntosh Forts (Kong Shan) along the boundary with the Mainland.
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
Thai actress Eye Kamolned Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
The film also follows Eye’s moments of relaxation as she sketches gorgeous red azaleas and majestic views of the Shenzhen Wutong Mountain Scenic Area.
The film follows Eye’s moments of relaxation as she sketches gorgeous red azaleas and majestic views of the Shenzhen Wutong Mountain Scenic Area.
Promoting the Great Outdoors Through Sport and Nature
Hong Kong’s exuberant trail running events are gaining more international interest by the year, and HKTB is stepping up its efforts to promote them to overseas visitors following the runaway success of the TransLantau™ by UTMB® and Hong Kong 100 Ultra Marathon races last year. The thrilling challenges draw athletes from the around the world and HKTB is keen to build on their unstoppable momentum. HKTB has also teamed up with industry players to offer even more outdoor adventures, such as the recently launched Hong Kong Outdoor Festival for South Korean visitors, who got the opportunity to experience Hong Kong’s urban energy and natural beauty through running. Looking ahead, HKTB will continue to invite media and influencers from key markets such as the Mainland, Southeast Asia, the UK and India to explore Hong Kong’s outdoor hotspots, inspiring more travellers to immerse themselves in the city’s extraordinary natural beauty.
