Nature Made® Prioritizes Gut Health Support with Clinically Studied Probiotic Innovations to Help Even More Consumers Prioritize Digestive Health & Overall Wellness

WEST HILLS, Calif.--(BUSINESS WIRE)--Mar 21, 2025--

Nature Made, the leading national vitamin and supplement broadline brand with over 50 years of delivering high-quality products with ingredients backed by science, today announces the launch of clinically studied innovations and new formulations within its Digestive portfolio to deliver a range of probiotic, prebiotic, and fiber supplements for daily gut health support and benefits based on specific wellness needs.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250321205763/en/

Awareness of the role gut health plays in overall wellness continues to rise 5 and, as consumers remain committed to proactive health and wellness through vitamin and supplement routines, the cultural conversation around probiotics 4 and consumer exploration of the category 6 are growing. However, while more than 70% of U.S. adults consider digestive support to be a key component of health and wellness 1, nearly 75% experience digestive discomfort at least once a month 2 and approximately 40% aren’t comfortable doing day-to-day activities because of the gut health issues they experience 3.

Identifying the gap between recognizing the benefits of probiotics and finding options that are effective, enjoyable, and easy to incorporate into daily routines, scientists at Nature Made formulated its newest innovations with carefully selected probiotic strains based on research-backed benefits and prioritized varying strengths, forms, and combinations to support a range of gut health needs.

“Beneficial bacteria like those found in probiotic foods and supplements exist naturally in the gut to promote a balanced and thriving gut microbiome, which benefits gut health, the immune system, and overall well-being, but they require continuous support to reinforce digestive health – especially when common factors like stress, disrupted sleep, or poor nutrition come into play,” says Dr. Susan Hazels Mitmesser, SVP, Chief Science Officer at Pharmavite.

“The gut microbiome is as unique as a fingerprint and it needs to be fed to be healthy, but most don’t get enough necessary nutrients like fiber from food alone and our gut pays the price. Nature Made’s digestive offerings deliver distinctive ingredient recipes that cater to nuanced lifestyle and gut health needs and are scientifically formulated to be gentle enough for everyday use, provide an elevated experience to encourage consistency, and contribute to holistic wellness.”

The assortment includes two newly launched innovations – Nature Made Probiotic + Prebiotic Fiber Gummies, which deliver research-backed probiotic strain Lactospore® and 3 grams of prebiotic fiber † in tasty mixed berry flavored gummies, and Nature Made Probiotics 1 Billion CFU Capsules comprised of the brand’s BB-12® probiotic strain, which is clinically studied and supports a healthy immune system. A new formulation of Nature Made Prebiotic Fiber Gummies, which provides fiber in a way consumers can enjoy while feeding the good bacteria in the gut †, is also joining tried-and-true digestive support staples like Nature Made Prebiotic Fiber Drink Mix Powder, which feeds good bacteria in the digestive system † with a single dissolvable scoop serving, and Nature Made Digestive Probiotics Extra Strength 8 Billion CFU Gummies to help support healthy digestion with 2X the CFUs of other Nature Made® Digestive Probiotics Adult Gummies.

Nature Made’s comprehensive lineup of digestive offerings is available now at NatureMade.com/Collections/Digestion-Supplements, with its newest offerings rolling out to major retailers nationwide in the coming weeks and months. To check availability and learn more about Nature Made, please visit NatureMade.com.

About Nature Made Vitamins

Nature Made® is the leading national vitamin and supplement broadline brand, with over 50 years of delivering high quality products that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook ( @naturemade ), Instagram ( @naturemadevitamins ), and TikTok ( @naturemadevitamins ).

About Pharmavite LLC

Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.

† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
*Based on a survey of pharmacists who recommend branded vitamins and supplements
1 Quester Digestive/Gut Health Landscape: Jobs to Be Done, October 2022
2 Mintel’s Digestive Health – US 2024 report
3 American Gastroenterological Association, 2022
4 Quester Social Listening, Gut Health conversations in Forums, Blogs, Comments 4/1/2023 – 3/31/2024
5 Exploding Topics – Search for Gut Health + Digestive Health Circana – Dollar Sales, Dollar Sales vs. YA FY 2023
6 PowerDigital (via SEMRush)

Nature Made® Prioritizes Gut Health Support with Clinically Studied Probiotic Innovations to Help Even More Consumers Prioritize Digestive Health & Overall Wellness

Nature Made® Prioritizes Gut Health Support with Clinically Studied Probiotic Innovations to Help Even More Consumers Prioritize Digestive Health & Overall Wellness

LOS ANGELES (AP) — Pauley Pavilion is hallowed ground in college basketball lore, and the UCLA women have treated it that way.

The Bruins have lost only two games on this storied hardwood in the past two seasons, routing opponent after opponent with modern flair tempered by respect for the tradition embodied by the house that John Wooden built.

The current, top-seeded Bruins (31-2) are almost certainly the best women's team in school history, and they'll bid farewell to Pauley on Sunday night when they host eighth-seeded Richmond (28-6) in the second round of the women's NCAA Tournament.

UCLA had a loud crowd for its opening-round victory over Southern, and coach Cori Close wants to see something even bigger for the Bruins' home finale against the talented Spiders near the end of a history-packed season for women's basketball in Los Angeles.

“Let’s sell this thing out,” Close said. “You’ve got (for) the first time in school history, a No. 1 seed, let alone an overall No. 1 seed. You’ve got a really good Richmond team that’s going to force us to go to another level if we want to earn another 1-0. Let’s sell out the Galen Center for (fellow No. 1 seed) USC and Pauley Pavilion for UCLA. We're enjoying such a special time of a new level of women’s basketball throughout our city.”

That crowd should get an entertaining evening in Westwood, where the Bruins will attempt to book their third consecutive trip to the Sweet Sixteen and their seventh in the last nine tournaments under Close.

All-American center Lauren Betts’ team is talented, incredibly deep and usually dominant. But the Bruins aren’t overlooking Richmond and its Atlantic 10 player of the year, Maggie Doogan, who dropped 30 points and 15 rebounds in the Spiders' opening-round victory over Georgia Tech.

“To see the abundance of fans come in to support us is amazing,” UCLA guard Gabriela Jaquez said Saturday. “I’m super thankful for everyone that comes out to watch. I was telling the team, last year when we played Creighton in the second round (of the NCAA Tournament), it was probably the loudest I’ve ever heard Pauley to that time. And I felt the energy with the fans (Friday). Everyone is so excited with March Madness.”

Richmond had its own raucous cheering section for the first NCAA Tournament victory in program history on Friday night. With that celebration still fresh in mind, the Spiders are embracing the chance to take a shot at a seemingly unbeatable opponent on its home floor.

“When you win 30 games and the only team that’s beaten you all season is a team that has JuJu Watkins on it, you’re pretty good,” Richmond coach Aaron Roussell said of the Bruins. “So a lot of things have been tried. Probably a lot of things haven’t worked. You try to find some teams that maybe are somewhat similar to how you’re doing, but you first go through their list of games, and there’s not a whole lot of close games, either. I don’t know what has worked.”

UCLA is daunting, but Richmond has showed its mettle against national powers already this season. During a seven-day stretch right before Christmas, the Spiders hosted Texas and faced Tennessee and Alabama in a tournament in West Palm Beach, Florida.

The Spiders lost all three games, but stayed competitive with both Texas and Alabama while building the confidence for their Atlantic 10 title run. Richmond reeled off 17 consecutive victories before a heartbreaking loss at the buzzer to St. Joseph's in the conference tournament.

“There’s a certain — ‘comfort’ maybe not being the right word — but I think there’s an understanding that we’ve played against teams of this caliber before,” Roussell said. “We’ve been in this situation where this has all been new, and I didn’t want that. When we did the schedule this year, it was, ‘Hey, if we’re going to get to the tournament, hopefully win a game, it’s going to be a team like this.’”

Betts has been a prominent athlete in Hollywood for two years now, but she was still starstruck to meet Adam Sandler on Friday. She's also hoping the actor who made “Happy Gilmore” and the basketball-themed “Hustle” might return the love.

Betts and her family — including her 6-foot-4 sister, Sienna, who will play for UCLA next year — were brunching at The Terrace in Beverly Hills when they spotted Sandler at the restaurant. Everybody got together for a photo, and the family invited Sandler to the Bruins' game Sunday.

“My family, we just love Adam Sandler,” Betts said with a grin. “He’s legit our favorite actor of all time. All his movies are our comfort movies. ... We’re sitting there and I see him in the corner of my eye. Sienna is screaming. My dad, before we even get a chance to stand up, he’s already over there taking a picture with him.”

AP March Madness bracket: https://apnews.com/hub/ncaa-womens-bracket and coverage: https://apnews.com/hub/march-madness Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here.

UCLA guard Gabriela Jaquez (11) draws a foul against Southern guard Aleighyah Fontenot (2) during the first half in the first round of the NCAA college basketball tournament Friday, March 21, 2025, in Los Angeles. (AP Photo/Jessie Alcheh)