Hpnotiq - A Fixture in the Resurgence of Early 2000’s Nostalgia

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Hpnotiq - A Fixture in the Resurgence of Early 2000’s Nostalgia

2025-03-25 04:32 Last Updated At：04:41

BARDSTOWN, Ky.--(BUSINESS WIRE)--Mar 24, 2025--

As beverage trends evolve in 2025, tropical and exotic flavors are taking center stage. One liqueur that exemplifies this movement is Hpnotiq. Known for its vibrant blue hue and blend of exotic fruit juices, French vodka, and a hint of cognac, Hpnotiq has been a staple of cocktail culture since its debut in 2001.

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Hpnotiq broke the mold with its versatility, unique flavor, and its moody signature blue color that changes hues with various mixers. In a word, Hpnotiq is the darling in the liqueurs space and continues to drive trends today, especially among millennials and Gen Z. Its presence in early 2000s music videos and pop culture helped establish its reputation, and today, a new generation of cocktail enthusiasts is rediscovering its distinctive qualities. This adaptability, and throwback appeal, make it a popular choice for crafting visually striking and flavorful cocktails. Hpnotiq pairs well with nearly every base spirit- it’s the ultimate mixer for both professional and casual mixologists.

Demand for tropical and globally inspired flavors is expected to grow in 2025. According to Flavorman, a beverage development company, ingredients such as coconut, papaya, dragon fruit, turmeric, star anise, and coriander are predicted to gain popularity, driven by consumers' interest in adventurous and international taste profiles. Hpnotiq's tropical fruit notes and mango-like aroma make it a natural fit for these emerging trends.

“With its tropical notes and its appeal around early 2000’s nostalgia, Hpnotiq is a mixologist’s secret weapon,” said Lynn House, National Spirits Specialist and Portfolio Mixologist, Heaven Hill Brands. “Spring is around the corner and I’m calling our Hpnotiq Blue Fish -a half ounce of Hpnotiq, an ounce of premium white rum and an ounce of lime, over ice, garnished with a lime wedge- the simple-to-make, drink of the season. It hails back to the early 2000’s, a simpler time before social media exploded and when people were more inclined to connect in real life over a cocktail at a bar or at a friend’s get together.”

The revival of the nostalgia of the early 2000s sparked renewed interest in brands and products from that era, including Hpnotiq.

As the beverage world continues to embrace bold, tropical flavors and creative mixology, Hpnotiq stands out as a unique and versatile ingredient ready to inspire a new wave of cocktails. Whether used as a base or a complement, its vivid color and distinct taste make it an essential addition to any cocktail program.

For a gallery of creative Hpnotiq cocktails and innovative mixology ideas, check [ here ]

ABOUT HPNOTIQ: Hpnotiq ( www.hpnotiq.com ) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry. Today the brand is a staple in retail stores, bars, and restaurants across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1935.

ABOUT HEAVEN HILL BRANDS: Founded in 1935, Bardstown, KY -based Heaven Hill Brands ( www.heavenhill.com ) is one of the nation’s largest independent, family-owned and led spirits producers and marketers and the world’s second-largest holder of Kentucky Bourbon. The company is a 2024 Best Managed Company as appointed by Deloitte Private and the Wall Street Journal. Heaven Hill’s diversified portfolio of brands includes Heaven Hill, Evan Williams, Elijah Craig, Larceny, Old Fitzgerald, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; HPNOTIQ Liqueur; Carolans Irish Cream Liqueur, plus the Samson & Surrey portfolio.

Top-seeded Auburn rallies in 2nd half, beats Michigan 78-65 in Sweet 16 of March Madness

2025-03-29 12:40 Last Updated At：12:51

ATLANTA (AP) — Freshman Tahaad Pettiford and senior Denver Jones turned in dazzling performances when it mattered most, rallying top-seeded Auburn to a 78-65 victory over Michigan in the Sweet 16 of the NCAA Tournament on Friday night.

The Tigers (31-5) wiped out a nine-point deficit in the second half, outscoring No. 5 seed Michigan 39-17 over the final 12 1/2 minutes to advance to the Elite Eight for only the third time in school history. They also became the fourth Southeastern Conference team to reach a regional final, with the SEC joining the Atlantic Coast Conference (2016) and Big East (2009) as the only leagues to do that.

Auburn will face Michigan State in the South Region final on Sunday, with a trip to the Final Four on the line. The Spartans held off Mississippi 73-70 in the first game of the night in Atlanta.

“Just the kids' will to win,” Auburn coach Bruce Pearl said. “Denver got heated up. Tahaad got heated up. We went to them, and they delivered.”

Johni Broome scored 22 points to go along with 16 rebounds, but it was Pettiford and Jones who took control with Auburn's season on the brink in the South Region.

The Wolverines (27-10) built their biggest lead, 49-38, and seemed headed for their most improbable performance yet in a remarkable comeback season under first-year coach Dusty May.

But Pettiford sparked the comeback with a step-back jumper from beyond the 3-point stripe, Jones knocked down two straight from long range before scoring on a drive to the hoop, and Pettiford finished off Michigan with two stunning shots: a trey after briefly losing the ball but getting it back, followed by a three-point play when he knocked one down before landing flat on his back after being fouled.

Pettiford and Jones scored 20 points apiece.

Danny Wolf led No. Michigan with 20 points, but no one else on the Wolverines managed more than 10.

The first half was played at a frantic but sloppy pace, with both teams plagued by turnovers and struggling to hit shots.

One sequence epitomized the opening 20 minutes. Tre Donaldson threw the ball away with a lazy pass, but Auburn gave it right back when Chad Baker-Mazara’s unnecessary behind-the-back effort was picked off by Roddy Gayle Jr. The Wolverines took off the other way, only to have Donaldson turn it over again with an errant lob that sailed way out of bounds. In just nine seconds, the teams combined for three turnovers.

Auburn led 30-29 at halftime despite hitting just 12 of 37 shots (32.4%) from the field, including a 3-of-16 showing from beyond the 3-point arc, to go along with 10 turnovers. The Tigers gave themselves plenty of second and third chances, and even a fourth on one possession. They finished with 48-33 edge on the boards, including 19 rebounds at the offensive end.

It felt a bit like an Auburn home game with the Tigers playing only 110 miles from their campus just across the state line in eastern Alabama.

The crowd, largely clad in orange and blue, broke into a “Let’s go Auburn!” chant shortly after the tipoff at State Farm Arena. The building really erupted when Jones knocked down a 3-pointer for the first basket of the game.

Auburn: The Tigers lost in first trip to the Elite Eight in 1986. They reached their lone Final Four in 2019, when a setback to eventual champion Virginia ended their season.

Michigan: May's Wolverines had plenty of reasons to be proud after bouncing back from an 8-24 debacle a year ago that set a school record for most losses in a season and led to the firing of former Fab Five star Juwan Howard. ... Vladislav Goldin and Nimari Burnett each scored 10 points.

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