The Brand's Latest Mineral Sunscreen Addresses
Top Consumer Barriers to Daily Sunscreen Use
SUMMIT, N.J., March 31, 2025 /PRNewswire/ -- Kenvue Inc. (NYSE: KVUE) continues to push the boundaries of suncare product development with the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. A December 2024 Kenvue research study found that 99% of healthcare providers believe if sunscreen offered better application and aesthetic experiences, patients would use their sunscreen more often1. The new mineral formula addresses these barriers by offering a high SPF with a lightweight, invisible finish. To raise awareness, the #1 suncare brand2 in the U.S. is launching a new campaign with an unexpected partner, actor and WWE Superstar John Cena, who, like the new sunscreen, is known for being invisible.
Inspired by the legendary 'You Can't See Me' catchphrase, the Sunscreen You Can't See campaign reinforces that while you may not see Ultra Sheer ® Sunscreen on your skin, the high-SPF mineral formula is working hard to protect you from the harshest UV rays. Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.
"I had a blast working on this campaign. It's funny, but it also gets across a really important point—wearing SPF every day isn't something you should skip," said John Cena. "Neutrogena® Ultra Sheer ® Sunscreen is lightweight, not greasy, and honestly, it's so sheer you barely notice it's there."
"As a dermatologist who removes skin cancers daily, I know sun protection is crucial for preventing sun-induced cancers and photoaging," says Dr. Neera Nathan. "Ultra Sheer ® Mineral Face Liquid Sunscreen stands out for its lightweight, high-SPF mineral protection and invisible finish, which I hope will encourage more people to wear sunscreen daily."
The Neutrogena® Ultra Sheer ® Sunscreen collection is designed for everyday wear, offering superior broad-spectrum UVA/UVB protection powered by proprietary Helioplex® and Purescreen® Technology. The advanced, fast-absorbing mineral formula ensures an ultra-light, invisible finish without the heavy, greasy feel, making sunscreen use effortless and enjoyable.
"At Neutrogena®, we're committed to breaking down barriers to sun protection," said Andrew Stanleick, Kenvue President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. "By leveraging humor and cultural relevance, we're making sun safety and daily sunscreen use a conversation people want to engage with, especially younger audiences."
In 2025, Neutrogena® is strengthening its longstanding commitment to education and awareness for sun safe practices, while increasing the number of dermatologists engaged and sunscreen sampled. As the official sun care sponsor of the Coachella Valley Music and Arts Festival and Stagecoach Festival, the brand will offer complimentary sunscreen stations and education. Additionally, Neutrogena® is deepening its eight-year relationship with the Melanoma Research Foundation, surpassing $1 million in total donations over their relationship and partnering to host activations during Melanoma Awareness Month.
Furthering its impact, the brand will serve as an official sun care sponsor of the 2025 World Surf League, emphasizing the importance of sun protection for beach and water activities. To reach younger audiences, Neutrogena® has partnered with Young Minds Inspired to develop the Sun Safety for All program, providing education to students across the country and fostering lifelong sun protection habits at an early age.
About Kenvue
Kenvue Inc. is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we realize the extraordinary power of everyday care. Our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Neutrogena®
For over 90 years, Neutrogena® has been developing breakthrough skincare solutions that both advance clinical efficacy and provide incredible product experience, living into our Beauty to a Science platform. From science-led innovation to accessible education, we are driven by a mission to democratize skin health & beauty. Our products address skin needs across ages, skin types and tones. Neutrogena® is a brand of Kenvue Brands LLC, a subsidiary of Kenvue Inc.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding the launch of the Neutrogena® Ultra Sheer ® Face Liquid Mineral Sunscreen SPF 70. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 29, 2024 and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
1 Sunscreen Perception Survey 2024 (December 2024) Kenvue – Dermsquared®
2 Nielsen L52W ending 12/28
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Neutrogena® and John Cena Team Up for the Ultimate Disappearing Act in New Ultra Sheer ® Mineral Sunscreen Campaign
Neutrogena® and John Cena Team Up for the Ultimate Disappearing Act in New Ultra Sheer ® Mineral Sunscreen Campaign
SINGAPORE, April 8, 2025 /PRNewswire/ -- PSB Academy (PSBA), Singapore's leading private education institution (PEI), has officially launched its third campus at The Cathay, alongside the signing of a tripartite collaboration to enhance paramedicine education in Singapore. This new collaboration with Coventry University and COSEM, a cooperative of Singapore Civil Defence Force (SCDF), aims to introduce specialised paramedicine courses to address the nation's rising emergency call volumes and workforce shortages.
The inauguration event was graced by Her Excellency Alice Cooke, Acting Deputy High Commissioner, British High Commission Singapore. It is also attended by prominent guests such as Coventry University Vice-Chancellor, Professor John Latham CBE, Deputy Vice-Chancellor (International), Professor Richard Wells, Coventry University Singapore Hub Managing Director, Dr Michael Yap, SCDF Deputy Commissioners, DC Teong How Hwa and DC Daniel Seet, and COSEM Safety & Security Services General Manager, Anthony Pek.
Derrick Chang, Chief Executive Officer of PSBA, shared: "The Cathay Campus represents an important evolution in PSB Academy's mission to cultivate industry-ready graduates that are trained with practical skills for real-world applications. Industry collaborations underpin our approach to education. This expansion of our facilities ensures that students have access to a learning environment that not only meets academic standards but also reflects the needs of today's workforce."
Pioneering Industry-Relevant Education in Singapore
At the launch, both PSBA and Coventry University kickstarted with a symbolic signing of the Comprehensive Strategic Collaboration Agreement to signal both organisations' commitment to enhancing the delivery of quality degree programmes in Singapore. This was followed by the signing of a tripartite collaboration between Coventry University, COSEM, and PSBA to advance paramedicine education in Singapore. This initiative integrates COSEM's industry leadership, Coventry University's academic framework, and PSBA's delivery excellence to establish a rigorous paramedicine training programme.
Professor John Latham, Vice Chancellor of Coventry University UK comments: "In the current healthcare climate, there is a pressing need for academic institutions and industry stakeholders to synergise to elevate emergency response training. With Singapore's emergency call volumes rising annually, it is crucial that paramedicine professionals receive training that is both academically rigorous and practically relevant to meet evolving healthcare challenges."
Last year, SCDF responded to 245,279 Emergency Medical Services (EMS) calls, with almost half of them involving seniors over the age of 65. The number is expected to increase this year as the country's aging population continues to grow.
Deputy Commissioner Teong How Hwa, SCDF shared on the initiative's significance on the emergency workforce: "This collaboration marks a significant step in enhancing SCDF's Emergency Medical Services. By offering quality educational pathways and specialised training in paramedicine, we are able to equip aspiring paramedics with advanced medical expertise and skills. This ensures a competent and resilient EMS workforce to meet Singapore's growing demand for pre-hospital emergency care."
Michael Chua, Chief Executive Officer of COSEM underscored the programme's impact in relevance to the real scenarios their workforce faces everyday: "This collaboration is meant to strengthen Singapore's pre-hospital emergency care capabilities at a time when demand is at an all-time high. Paramedics need to have advanced skills to ensure faster, more effective responses to a wide range of medical emergencies."
PSBA's New Cathay Campus Outlook
As Singapore's first skyscraper and home to its first air-conditioned cinema, The Cathay building has long been a symbol of progress. PSBA's presence in this landmark reflects its own transformation from its origin under Singapore's Economic Development Board in 1964 to now having grown into one of the country's top PEIs committed to bridging academic learning with industry relevance.
This third campus complements PSB Academy's City Campus and STEM Wing at Marina Square, expanding its learning infrastructure with advanced classrooms equipped with cutting-edge audiovisual systems designed to enhance hybrid learning that simulate in-person interactions for distance learners.
Derrick Chang, Chief Executive Officer of PSBA shared: "PSB Academy has always believed in keeping education accessible and flexible to all, whether they are students who can commit to full time classroom learning, or working professionals who need to fit in classes in their complex schedules. When designing the Cathay Campus, we kept flexibility needs forefront, because education pathways are constantly evolving and we have to make room for these changes. The idea is to always give students the best learning experience no matter where they are learning from."
The new campus enhances teaching and learning experience with state-of-the-art facilities. Each space features a confidence TV for seamless lesson delivery and auto-tracking cameras that revolutionise hybrid and online learning by following a lecturer's movements. With features such as 4K UHD resolution and hands-free operation, these cameras ensure remote students stay engaged, offering clear visuals of the lecturer and their content that seek to enhance interaction and bridge the gap between online and in-person education. Integrated with advanced learning platforms, these additions to the campus create a dynamic and interactive academic experience.
PSBA's Cathay Campus began operations on 01 April 2025.
For more information, please visit: https://www.psb-academy.edu.sg/coventry-university.
END
About PSB Academy
As one of Singapore's leading private education institutions with a 60-year heritage of producing more than 200,000 learners, PSB Academy is committed to defining its identity as "Asia's Future Academy". Established in 1964, the Academy started under Singapore's Economic Development Board and later the Productivity and Standards Board to upgrade the knowledge and skills of Singapore's workforce. With an approach to education that focuses on what really matters: performance in the New Economy, PSB Academy provides quality education to shape and nurture future-ready graduates with the necessary skills and tools to stay relevant in a digitally-driven economy.
PSB Academy campuses include three dynamic locations, with the newly added Cathay Campus at the iconic building of The Cathay at the buzzing Orchard Road, alongside its City Campus comprising the Main Wing and STEM Wing at Marina Square Shopping Mall. The learning spaces in the heart of the city connect students globally through a collaborative learning and networking environment that enables them to be agile innovators and contributors to society.
With a strong network of industry partners to prepare students for the workforce, PSB Academy today hosts over 20,000 students from more than 50 nationalities with its slate of certificate, diploma, degree, and short courses.
For more information, please visit https://www.psb-academy.edu.sg/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PSB Academy Unveils Third City Campus in Singapore, Plans to Advance Industry-Relevant Education
