Chinese people are embracing outdoor activities as spring offers seemingly endless opportunities to keep fit and revel in the beauty of nature, which has driven up the sales of exercise-related clothing, gear and equipment.
Recently, in Liyang City, east China's Jiangsu Province, a scenic spot surrounded by hills held a mountaineering event, whose specially-designed 1,200-meter gentle trail allows sport lovers of all ages to enjoy a leisurely pace.
Participants said they took it a good chance to get pleasure from the spring season.
"It is spring now and the weather is good. We can take part in outdoor activities, to breathe fresh air and see the beautiful scenery. They help broaden our minds and improve our health," said Wang Guolong, a mountaineering enthusiast.
Chinese consumers' growing interest in mountaineering, hiking, camping, and other sports during the springtime has driven up the business of outdoor clothing, gear and equipment stores.
For example, to meet the increasing demand of camping, many businesses have sold sets of gear and equipment - which includes instant tents, folding dining tables and dinnerware. The sets have become a popular option amongst consumers.
A camping store in Dongying City, east China's Shandong Province, has been bustling with consumers.
"Today, I came here to check out the tents and found that their prices are not very expensive. They are sold together with camping and barbecue equipment," said a consumer.
"Our store's daily turnover is now around 5,000 yuan (about 688.95 U.S. dollars), a 1.5-fold increase compared to last year. Most of our consumers are young people. The sales are expected to further increase during the upcoming Qingming Festival and Labor Day holidays," said a saleswoman. "Since the beginning of spring, the sales of outdoor products have increased by about 23.9 percent over the same period last year. Among them, the sales of sportswear, outdoor leisure items and sun protection products have increased by about 16 percent, 28 percent and 15 percent year on year, respectively," said Zhang Na, deputy general manager of a trading company.

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