Exclusive Interview with CLOU Energy Storage's Overseas GM Songyu He: Key Strategies for Global Expansion

SHENZHEN, China, April 3, 2025 /PRNewswire/ -- Recently, Sohu Finance interviewed Songyu He, General Manager of CLOU Energy Storage Overseas, to discuss the company's global expansion and competitive strategies. Here are the key insights from the conversation.

How is CLOU expanding its overseas markets?

Songyu He: CLOU is focusing on three main regions: strengthening its presence in the Americas, expanding rapidly in Europe, and exploring opportunities in Belt and Road countries. In the Americas, CLOU has built strong local teams across sales, technical support, and after-sales service. In Europe, Germany, the UK, and Italy are key markets, with Spain emerging as a potential new focus.

What challenges does CLOU face in new overseas markets?

Songyu He: Securing the first large-scale project with a reputable local client is often the biggest hurdle. Beyond that, managing the full lifecycle of an energy storage project—from production and logistics to installation, commissioning, and ensuring 20 years of reliable operation—is crucial. CLOU prioritizes long-term brand building and sustainable market development.

How does CLOU navigate intense price competition?

Songyu He: CLOU adopts two key strategies:

1. Advancing Product Innovation with String Energy Storage Systems

The market is shifting from centralized to string energy storage systems. CLOU is developing AC storage cabinets that integrate string inverters and batteries into a single unit, improving efficiency and flexibility. Only a few companies globally can deliver mature string solutions, and CLOU is among them, with a focus on the Americas, Europe, and Japan.

2. Strengthening After-Sales Service

A robust after-sales network is crucial for long-term success. In the U.S., CLOU collaborates with over ten third-party engineering firms to provide maintenance and support across multiple states. In Chile, CLOU has established local service partnerships to support ongoing projects.

How does CLOU view the trend of overseas manufacturing?

Songyu He: While offshore manufacturing presents challenges such as labor costs and supply chain complexity, it can ultimately lower costs, especially when factoring in tariffs. CLOU is actively evaluating this approach.

What are CLOU's advantages compared to other energy storage companies?

Songyu He: CLOU stands out in two key areas:

1. Deep Technical Expertise – With roots in smart metering and inverter (PCS) manufacturing, CLOU has a deep understanding of battery storage, power conversion, and grid integration.

2. Extensive Global Experience – CLOU has been active in the U.S. since 2018 and launched ERCOT projects in 2019, gaining strong expertise in international standards and regulatory compliance.

How has Midea supported CLOU's global expansion?

Songyu He: Midea has strengthened CLOU's global expansion by improving financial bankability, optimizing digital management, reducing costs, and leveraging its extensive global service network to accelerate market penetration.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Exclusive Interview with CLOU Energy Storage's Overseas GM Songyu He: Key Strategies for Global Expansion

MILAN, April 8, 2025 /PRNewswire/ -- Kia Design has introduced the theme of its Milan Design Week 2025 exhibition, Opposites United: Eclipse of Perceptions, in collaboration with internationally acclaimed artists Philippe Parreno and A.A. Murakami (Azusa Murakami and Alexander Groves).

This year's exhibition continues Kia's commitment to cultural exchange and creative exploration. Focusing on the brand's evolving transformation – rooted in its core cultural values and creative identity – the event sparks conversations that challenge and inspire both Kia Design and the global creative community.

By bringing together visionary artists such as Philippe Parreno and A.A. Murakami, alongside Kia Design and other prominent members of the global creative community, the exhibition aims to offer an interactive experience where visitors can engage with the ideas, philosophies, and expressions that shape contemporary creativity.

Since its first participation in Milan Design Week in 2023, Kia Design has sought to support art and culture by providing a platform for artists to express their interpretations of the brand's design philosophy, 'Opposites United'. Participating artists collaborate on experimental approaches, expressing the 'Opposites United' theme through their works or performances, creating resonant experiences for visiting audiences.

The Eclipse

A central stage for performances and talk sessions, 'The Eclipse' features tiered seating reminiscent of the Colosseum, with content projected onto a layered system of shades. In this space, the audience is encouraged to become active participants, immersed in the content and interpreting it subjectively, rather than simply remaining as observers.

Eclipses have held significant scientific, religious, and cultural meanings throughout human history. These celestial events have inspired us to dream, look beyond our own existence, predict the future and advance our technologies.

Opposites United: Eclipse of Perceptions uses the space to embody the story of Kia Design, and its ambition to evolve relentlessly, through dramatic staging and spatial transformations.

To read the full text, please visit the Kia Global Media Center.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Kia Design Presents Opposites United: Eclipse of Perceptions at Milan Design Week 2025

Kia Design Presents Opposites United: Eclipse of Perceptions at Milan Design Week 2025