ServiceNow to Boost CRM Offering With Acquisition of Logik.ai’s Best-in-class, AI-powered CPQ Solution

SANTA CLARA, Calif.--(BUSINESS WIRE)--Apr 3, 2025--

ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced it signed a definitive agreement to acquire Logik.ai, an industry leader with a modern, AI-powered, and composable Configure, Price, Quote (CPQ) solution. Logik.ai’s best-in-class capabilities for sales and commerce will expand ServiceNow’s growing CRM footprint and empower sales organizations to close deals faster, boost productivity levels, and achieve greater efficiency. The acquisition will accelerate ServiceNow’s momentum in Sales and Order Management (SOM), the critical process that governs the commercial lifecycle from opportunity management, quoting, and order placement, through fulfillment and delivery, to renewals and expansions.

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Companies in every industry struggle with ineffective sales processes due to complex product configurations, pricing inconsistencies, and error-prone manual quoting. Sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disconnected approval workflows, leading to delayed deals, lost revenue opportunities, and frustrated customers. This is especially evident in industries such as manufacturing, high tech, and medical device sales, where the complexities of products and services demand extreme precision and agility.

Logik.ai integrates AI into its modern CPQ solution to accelerate the entire transaction management cycle through an advanced rules engine that solves for speed, simplicity, and scale while powering a consumer-grade experience for both sellers and buyers. ServiceNow CRM & Industry Workflows, already ServiceNow’s fastest-growing business, plus Logik.ai’s best-in-class capabilities for AI-powered selling, will drive new levels of performance in sales and commerce for customers.

“ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI-powered selling experience across channels. By adding Logik.ai’s industry-leading sales and commerce solution to our CRM offering, ServiceNow will further enhance our capability to sell, fulfill, and service on a single platform. It’s about delivering a fundamentally different vision and approach to traditional CRM and CPQ offerings — one that addresses the real pain points in connecting end-to-end customer experiences,” said John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow.

“Customers want consumer-grade experiences that are simple, scalable, fast, and accurate so they can focus on what matters most: closing deals, enabling customer success, and driving expansion opportunities. Logik.ai’s next generation technology will enable us to rapidly deliver that unique value. When combined with our powerful AI platform for business transformation, we will redefine what a leading CRM solution can do,” continued Ball.

“We invested early in innovations like AI and consumer-grade experiences that are re-writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum,” said Christopher Shutts, CEO and cofounder of Logik.ai. “Businesses are frustrated by solutions that force them into slow and cumbersome experiences that weigh down sales productivity. Logik.ai’s transformative solution combined with ServiceNow’s innovative, AI-fueled platform ensures speed and efficiency through the full sales lifecycle from lead and opportunity through to fulfillment, renewal, and upsell. We look forward to becoming part of ServiceNow to help customers achieve greater simplicity and scale across the entire CRM process.”

Make sales cycles seamless with smarter CPQ

Logik.ai offers seamless experiences for stakeholders across a multitude of sales workflows, including direct sales, partner, direct-to-business, consumer self-service, and more. Logik.ai’s flexible, composable solution is designed for speed and handling large volumes of users and quote lines at scale, and the company is driving success for brands such as Keysight, Oldcastle Infrastructure, Lamons, CORT, and more.

Logik.ai, which already integrates with nearly 50 technology partners, including ServiceNow, will seamlessly connect with ServiceNow’s Customer Service Management and Sales and Order Management solutions to streamline complex selling processes and unlock more efficient self-service capabilities for customers and partners. This advancement will be a natural step forward in ServiceNow’s CRM strategy, building on core strengths of connecting functional teams and powering simple, efficient workflows.

ServiceNow's CRM offering addresses the full customer lifecycle, from sales and service in the front office, to order management and fulfillment to renewals and upsells. The company’s recently announced Yokohama platform release further strengthens its CRM & Industry Workflows business with capabilities like self service commerce portals, turnkey CCaaS integrations, and AI agents designed specifically for CRM use cases. These include CSM triage agents for customer service cases, as well as network test and repair AI agents, all designed to reduce friction and unify the customer experience on a single platform.

An innovator in the customer service and support market since 2016, ServiceNow transforms customer experiences through the power of the ServiceNow Platform, which connects people, data, and systems organization-wide to provide frictionless customer service and sales, from first contact to resolution.

Transaction Details

The transaction is subject to customary regulatory approvals and closing conditions.

Additional Information

Use of forward‑looking statements

This press release contains "forward‑looking statements" about the expectations, beliefs, plans, intentions, and strategies relating to ServiceNow’s proposed acquisition of Logik.ai. Such forward‑looking statements include, among others, statements regarding future product capabilities and offerings and expected benefits to ServiceNow and its customers arising from and in relation to the proposed acquisition and the timing of closing of the proposed acquisition. Forward‑looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward‑looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward‑looking statements we make. We undertake no obligation, and do not intend, to update the forward‑looking statements. Factors that may cause actual results to differ materially from those in any forward‑looking statements include, without limitation, challenges with completion of the proposed acquisition as anticipated, including obtaining regulatory approvals and other conditions to the completion of the proposed acquisition; the effect of the announcement or pendency of the proposed acquisition on Logik.ai’s business, operating results, and relationships with customers, suppliers, competitors and others; risks that the proposed acquisition may disrupt Logik.ai’s current plans and business operations; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the outcome of any legal proceedings related to the proposed acquisition; restrictions during the pendency of the proposed acquisition that may impact Logik.ai’s ability to pursue certain business opportunities or strategic transactions; challenges or delays in assimilating or integrating Logik.ai’s technology into our platform; challenges retaining employees of Logik.ai after the proposed acquisition closes; unanticipated obligations or liabilities related to Logik.ai’s legacy business; potential adverse tax consequences and the potential effects on the accounting of the proposed acquisition; and disruption to our business and diversion of our management’s attention and other resources. Further information on factors that could affect our financial and other results is included in the filings we make with the U.S. Securities and Exchange Commission from time to time.

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

© 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. http://www.servicenow.com

About Logik.ai

Logik.ai is an end-to-end omnichannel CPQ platform designed to drive sales performance and enable optimized customer experiences for any business selling complex products or services. Embedded with first-to-market AI innovation, Logik.ai is an API-first, fully composable solution that combines dynamic product discovery, a proprietary configuration and solving engine, centralized transaction management, customized pricing logic, and flexible customer agreements. Founded in 2021 by CPQ industry veterans and backed by Emergence Capital, Salesforce Ventures, ServiceNow Ventures, High Alpha, and Permanent Capital Logik.ai is redefining how businesses can maximize revenue through CPQ and digital commerce. For more information, please visit www.logik.ai.

ServiceNow to Boost CRM Offering With Acquisition of Logik.ai’s Best-in-class, AI-powered CPQ Solution

PHOENIX (AP) — Lori Vallow Daybell, who was convicted of killing her two youngest children and conspiring to murder a romantic rival, is on trial again Monday. This time, she's accused in Arizona of conspiring to murder her estranged husband.

In opening statements the prosecution said that Vallow Daybell conspired with brother Alex Cox to kill Charles Vallow and cash in on a life insurance policy, while espousing the belief that he was possessed by an evil spirit.

The case has drawn significant public attention in part because Vallow Daybell, 51, has doomsday-focused religious beliefs. She isn’t a lawyer but has chosen to represent herself in the six-week trial.

Vallow Daybell has pleaded not guilty and said in her opening statement that Cox acted in self-defense, describing the death as a tragedy but not a crime.

Here’s what to know about the case.

“Lori Vallow is why Alex was able to shoot Charles,” prosecutor Treena Kay said. “Lori Vallow is why Charles is dead.”

A jury of 16 took their seats in a Phoenix courtroom, including four alternate jurors. Kay provided a detailed timeline and argued that phone records, witness testimony and forensic evidence will show that Cox’s shooting of Vallow was “not self-defense.”

The prosecution also said Monday that Vallow Daybell conspired in the killing so that she could move forward with marrying her then-boyfriend Chad Daybell, an Idaho author who wrote several religious novels about prophecies and the end of the world.

“Lori Vallow wanted to be Lori Daybell, wife of Chad Daybell, and in July 2019 Lori Vallow wanted to keep the same lifestyle that she had with Charles. And she could get all of this if Charles was dead,” Kay said. “She could marry Chad Daybell and become Lori Daybell. She would get a million-dollar life insurance policy.”

Vallow Daybell’s voice broke in her opening statement as she detailed the physical altercation with a baseball bat between her daughter Tylee Ryan and Vallow.

“Self-defense is not a crime. Family tragedy is not a crime, it’s a tragedy,” Vallow Daybell said.

Jurors heard from witnesses including police officers who testified that, after the shooting, Vallow Daybell and Cox both displayed calm demeanors.

Vallow was fatally shot in July 2019. Vallow Daybell then moved to Idaho with two of her youngest children and married Daybell two weeks after the death of his wife, Tammy Daybell. The bodies of the children — 7-year-old Joshua “JJ” Vallow and 16-year-old Tylee — were later found buried in rural Idaho on Chad Daybell’s property.

Vallow Daybell is already serving three life sentences in Idaho for the children’s deaths and for conspiring to kill Tammy Daybell. Chad Daybell was sentenced to death in the three killings.

Four months before he died, Charles Vallow filed for divorce from Vallow Daybell, saying she had become infatuated with near-death experiences and had claimed to have lived numerous lives on other planets.

He alleged she threatened to ruin him financially and kill him. He sought a voluntary mental health evaluation of his wife.

Police say Vallow was fatally shot by Cox at a home in a Phoenix suburb. Tylee, told police that she confronted Vallow with a baseball bat after she was awakened by yelling in the house.

Tylee said she was trying to defend her mother, but Vallow took away the bat, according to police records. Cox told police that he fired after Vallow refused to drop the bat and came after him.

Cox told investigators that Vallow Daybell and the children left the house shortly before the shooting.

Cox, who claimed he acted in self-defense and wasn’t arrested in Vallow’s death, died five months later from what medical examiners said was a blood clot in his lungs. Cox’s account was later called into question.

Vallow Daybell was a beautician by trade, a mother of three and a wife — five times over.

She married Vallow in 2006, and later adopted JJ, but by 2019 their marriage had soured. The two were estranged but still married when Cox fatally shot Vallow.

Public interest from around the world only grew as the investigation into the missing children took several unexpected turns, each new revelation seemingly stranger than the last.

Daybell, who was once a contestant on “Wheel of Fortune,” has been the subject of a Netflix documentary and Lifetime movie.

If convicted in Arizona of conspiring to kill Vallow, she would face a life sentence.

During the opening for the trial, Vallow Daybell wore civilian clothing. She won’t be handcuffed or shackled when jurors are in the courtroom. However, she has to wear a belt-like device under her clothes that will let a jail officer deliver an electric shock by remote control if there’s a disturbance.

The Idaho investigation began at the end of 2019 when Vallow Daybell's adopted son's grandmother, worried about his welfare, reached out to police. Vallow Daybell had been evasive when asked about her two youngest children.

Chad Daybell called 911 in October 2019 to report that his wife Tammy Daybell was battling an illness and died in her sleep. Her body was later exhumed, and an autopsy determined she died of asphyxiation.

Idaho police did a welfare check on the kids in November 2019 and discovered they were missing and hadn't been seen since early September. Vallow Daybell and Chad Daybell left town a short time later, eventually turning up in Hawaii without the kids. She was arrested in Hawaii in February 2020 on a warrant out of Idaho.

Defense attorneys told jurors that she was a “kind and loving mother” who happened to be interested in religion and biblical prophesies.

A witness at the Idaho trial said Vallow Daybell believes evil spirits have taken over people in her life and turned them into “zombies.”

Testimony resumes Tuesday.

In late May, Vallow Daybell is scheduled to go on trial again in Arizona on a charge of conspiring to murder Brandon Boudreaux. She has pleaded not guilty.

This story has been updated to correct the attribution to a quote accusing the defendant of being the reason why Charles Vallow is dead. It was Treena Kay who was quoted, not Kay Woodcock.

FILE - A boy looks at a memorial for Tylee Ryan and Joshua "JJ" Vallow in Rexburg, Idaho, on June 11, 2020. (John Roark/The Idaho Post-Register via AP, File)

FILE - Larry Woodcock speaks to media members at the Rexburg Standard Journal Newspaper in Rexburg, Idaho on Jan. 7, 2020, while holding a reward flyer for Joshua Vallow and Tylee Ryan. (John Roark/The Idaho Post-Register via AP, File)

FILE - Lori Vallow Daybell talks with her lawyers before the jury's verdict is read at the Ada County Courthouse in Boise, Idaho on May 12, 2023. (AP Photo/Kyle Green, File)