Leading retailers and e-commerce platforms in China are leveraging their advantages to help export-oriented businesses expand into the domestic market
China's Ministry of Commerce has been stepping up efforts to promote the integration of domestic and foreign trade, assisting foreign trade enterprises in expanding domestic sales in response to U.S. tariff measures.
More than 10 e-commerce platforms in China, including JD.com, Freshippo, Pinduoduo and Kuaishou, have committed to leveraging their supply chain capabilities and direct-order procurement advantages to help export-oriented products reach more domestic consumers.
"In the coming year, JD.com will procure no less than 200 billion yuan (about 27.34 billion U.S. dollars) worth of goods transitioning from export to domestic sales, helping foreign trade enterprises quickly expand into the domestic market. We will launch a dedicated section for premium foreign trade goods and boost their domestic sales by directing increased platform traffic to them," said Kong Xiangying, vice president of JD.com.
E-commerce platform Pinduoduo has launched a project to invest 100 billion yuan over the next three years to build a win-win business ecosystem for users, merchants, and the platform itself. The plan places particular emphasis on increasing subsidies for cross-border small and medium-sized enterprises, with targeted measures to help them stabilize production, reduce costs, improve efficiency, and manage the risks associated with expanding overseas.
In addition, supermarket chains such as Yonghui Supermarket, China Resources Vanguard, and Wushang Group have also said that they will speed up the process of putting foreign trade products on their shelves.
"We will launch 'fast-track' channels for high-quality foreign trade enterprises to enter the domestic market, ensuring that excellent products hit the shelves and reach consumers as quickly as possible. More high-quality goods will reach households nationwide through our network of over 2,000 stores. We will also collaborate with leading foreign trade enterprises to develop private-label brands, boost production capacity, and jointly deliver high-quality products to consumers," said Tao Zhiqin, deputy general manager of China Resources Vanguard.
"So far, our inbox has received over 200 partnership inquiries from high-quality Chinese supply chain enterprises, and we have entered business negotiations with more than 100 enterprises," said He Congcong, regional brand leader for North China at Yonghui Supermarket.
Six major national import-export chambers, including those for mechanical and electrical products, textiles and apparel, light industry and furniture, pharmaceuticals and health-care, mining and chemicals, and food, along with five leading industry and circulation associations, namely China General Chamber of Commerce, China Federation of Logistics and Purchasing, China National Textile and Apparel Council, China Chain Store and Franchise Association, and China Commerce Association For General Merchandise, will jointly release an initiative at the upcoming China International Consumer Goods Fair which is scheduled to open in May.
This initiative, launched in response to the Commerce Ministry's Premium Foreign Trade Goods China Tour program, is expected to help enterprises expand their channels and connect with brands.
"We will make full use of the advantages of China's ultra-large-scale market, expand diversified procurement and sales channels, strengthen international cooperation on production capacity and the division of labor, and work together to maintain the stability and smooth flow of industrial and supply chains," said Ma Zengrong, vice president and secretary-general of the China Federation of Logistics and Purchasing.
Chinese retailers, e-commerce platforms help export-oriented enterprises tap domestic market
