MEXICO CITY (AP) — It's 4 p.m. on a recent Sunday afternoon, and a pavilion of towering windows in a Mexico City urban park is nearly packed. The public is diverse, but everyone here wants the same thing: to dance freely, at no cost, without harassment or prejudice.
Twenty-somethings, children with their mothers, teenagers and elderly couples gather around the disc jockey’s console. A murmur fills the air as roughly 300 people await the start. The first notes then pierce the air and a shiver runs through the crowd.
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People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
A couple film themselves while dancing during a free dance, alcohol-free and harassment-free gathering in public places organized by the New Network of Dancers collective at the Chapultepec Scenic Garden in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
Axel Martínez, a co-founder of the New Network of Dancers collective or NRB, plays music at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free dance event in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
Ivette Vallejo López, 45, dances in her wheelchair at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
A woman, wearing heart-shaped glasses, attends a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, at the Chapultepec Scenic Garden in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
A woman dances at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
“This is an open invitation for everyone to move as they wish in a safe space!” said Axel Martínez, one of the collective’s founders, as he grabs a microphone and cheers the revelers on. At their own pace, each person is carried away by the music — and no one seems surprised by the moves of others.
From experimental jazz pieces and smooth Egyptian hip-hop to the more familiar pulse of cumbias grooved with an electronic touch, people dance to it all.
The party was organized by the Nueva Red de Bailadores or NRB (New Network of Dancers), a collective that aims to create spaces where people can gather to dance freely. There’s no cover charge, no booze, and no pressure to do the “right” moves.
The collective began nine years ago as a simple gathering of friends dancing freely in an apartment. As word spread, their numbers swelled from 20 to 50, then more than 100 — so they had to move to a park.
“The New Network of Dancers is (a community) of philosophy and action,” said Martínez. “Dancing alone is very fulfilling, but dancing with a lot of people is also very enriching.”
As their numbers grew, the NRB approached the authorities and established a relationship with the agency responsible for preserving Mexico City's historic center and with museum directors, who agreed to provide sound equipment and other resources for the events.
Building on its network of contacts, it has organized some 300 dancing sessions in ever more striking and unexpected spaces, such as old factories and gardens.
The latest NRB party featured two dance floors — one inside and one outside the pavilion — both areas filled with joy and lightness. As organizers pointed out, their parties forgo police and security, fostering a sense of collective care where attendees look out for one another.
"Being able to come to a space where you feel happiness and respect ... it gives you peace of mind,” said Ana Celia Agustín, 29, a regular at NRB dances.
A key to the collective’s success comes from having become a real social network, and what NRB member Elías Herrera describes as a “virtuous circle” between online and in-person interaction that the collective has unleashed.
While social media videos and posts have played a role in promoting the dance parties, word-of-mouth has been key to make them so popular.
“I knew a lot about dancing and my body always mixed it with alcohol," said Mateo Cruz, 27. “Here I found a new place. It’s been an eye-opening experience for me to discover that I have all this stuff inside me that I can let go of. I can completely free myself from what others think, from what I think myself.”
The Mexican capital is a city that dances, especially in its most popular neighborhoods, where public space is often turned into a dance floor for market anniversaries, patron saint celebrations or simply the joy of weekend cumbias.
Generally, however, these parties feature a more homogenous crowd and musical selection. In contrast, the NRB dances have opened the dance floor to a more diverse audience and invites everyone on a shape-shifting musical journey.
Isabel Miraflores, a 73-year-old retired high school assistant principal, came with her husband and said she enjoyed both the dancing and the presence of people of different ages. “I think it’s wonderful because it’s a free event," she said. “We get together with people from all parts of society and we have fun without any trouble.”
The sun has set, it’s almost 7 p.m., and there is just over one hour left before the dance ends, but dozens are still waiting in line to enter the pavilion in the famed Bosque de Chapultepec, an urban park that stretches across more than 2,000 acres in the heart of Mexico City.
“In a capitalist reality like ours, it's very difficult to find an alternative, especially one that is free," said Martínez. “Accessibility is everything for us.”
Follow AP’s coverage of Latin America and the Caribbean at https://apnews.com/hub/latin-america
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
A couple film themselves while dancing during a free dance, alcohol-free and harassment-free gathering in public places organized by the New Network of Dancers collective at the Chapultepec Scenic Garden in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
Axel Martínez, a co-founder of the New Network of Dancers collective or NRB, plays music at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free dance event in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
Ivette Vallejo López, 45, dances in her wheelchair at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
A woman, wearing heart-shaped glasses, attends a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, at the Chapultepec Scenic Garden in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
A woman dances at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
People dance at the Chapultepec Scenic Garden during a cost-free, harassment-free, judgment-free event by the New Network of Dancers collective or NRB, in Mexico City, Sunday, March 16, 2025. (AP Photo/Ginnette Riquelme)
NEW YORK--(BUSINESS WIRE)--Apr 16, 2025--
Perfect Corp. (NYSE: PERF), a global leader in augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech, has teamed up with Spanish Techno-Beauty brand UNICSKIN to enhance the online skincare experience through advanced AI-powered skin assessments. The integration brings Perfect Corp.’s AI Skin Analysis technology to UNICSKIN’s e-commerce platform, offering shoppers personalized LED mask recommendations based on their real-time skin condition.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250416738551/en/
The technology analyzes four key skin metrics—wrinkles, firmness, acne, and dark spots—to determine the ideal LED light color for each user’s specific concerns. For example, red light is recommended for its anti-aging effects, which help reduce wrinkles and improve firmness, while blue light is suggested for acne-prone skin. The result is a hyper-personalized skincare journey that helps users choose the right treatment from UNICSKIN’s new LED mask collection with greater confidence and clarity.
From Skin Insights to Light Therapy: Scaling AI Across the Skincare Journey
Perfect Corp.’s AI Skin Analysis was first launched on UNICSKIN’s website through the “InstaSkin Pro” tool, which delivers product recommendations for serums, creams, and other skincare solutions. Building on the success of that feature, UNICSKIN has now added a dedicated AI-powered experience specifically tailored for its LED mask lineup: the InstaSkin Pro 5.0, further strengthening its commitment to precision skincare through technology.
Frictionless E-Commerce Shopping Experience, Powered by AI
The solution is enabled through Perfect Corp.’s AI Skin Analysis Widget Mode that allows for rapid deployment with minimal technical overhead. The AI Widget Mode’s Plug & Play access, available through Perfect Corp’s Console, delivers a ready-to-use UI and UX experience, along with simplified customization. This generates an instant skin assessment and a customized product routine that adapts to each user’s needs.
With this implementation, UNICSKIN empowers consumers to make more informed skincare decisions through real-time skin insights, while streamlining product discovery in a fast-growing segment of at-home beauty tech.
Turning Data Into Beauty Decisions for At-Home Skincare Innovation
“As skincare continues to evolve, consumers are embracing a wide range of solutions—from serums and creams to innovative beauty devices,” said Alice Chang, Founder and CEO of Perfect Corp. “We’re proud to see our AI Skin Analysis technology supporting this shift by extending into new categories such as LED masks. It’s also a pleasure to continue growing our collaboration with UNICSKIN, following the success of our initial work together on InstaSkin Pro.”
Mónica Sada, CEO & Founder at UNICSKIN, added, “At UNICSKIN, we’re always looking for ways to combine science and innovation to elevate our customers’ skincare journey. By integrating Perfect Corp.’s AI skin analysis, we can now provide even more accurate LED mask guidance tailored to individual needs.”
On-Pack AI Activation: Driving Real-Time Engagement from Shelf to Screen
To celebrate the launch of its new LED mask collection, UNICSKIN hosted an exclusive event on April 9. As part of the experience, guests were able to access a personalized skin analysis via QR codes printed on the product packaging—offering an optional digital touchpoint that connects users to tailored LED mask recommendations.
Experience the AI-powered LED mask recommendation tool at:
https://unicskin.com/pages/instaskin-pro-skin-diagnosis-centurion-5-0
Learn more about Perfect Corp.’s AI Skin Analysis technology:
https://www.perfectcorp.com/business/products/ai-skin-diagnostic
About Unicskin
Other companies move the gym, hair salon or restaurant. UNICSKIN brings the beauty cabin to your home and your travels.
Efficiency and immediate results are the common denominator of all our products. Because UNICSKIN's motto is that if there are no results, it's not worth it. Furthermore, all formulas come from more than 92% natural origin and the company is fully committed to sustainability in its packaging and supply chain processes. Being a Spanish brand, the Middle East became our first success story, where Arab women fell in love with UNICSKIN. We now sell in over 30 countries and export over 85% of our sales.
About Perfect Corp.
Founded in 2015, Perfect Corp. (NYSE: PERF) is on a mission to make beauty smarter, more personalized, and more fun through Beautiful AI. As a global leader in AI and AR-powered beauty and fashion technology, we help brands and consumers connect through immersive, interactive digital experiences.
With cutting-edge AI solutions, Perfect Corp. powers iconic virtual try-ons across makeup, hairstyles, eyewear, jewelry, watches, and fashion accessories, along with advanced AI-driven analyzers for skin and hair that provide real-time insights for personalized recommendations. Our generative AI tools take creativity to the next level, offering photo and video editing, AI content generation, and personalized beauty experiences.
Trusted by over 705 global brands and 1.1 billion YouCam app downloads, we make beauty, fashion, and skincare more accessible, engaging, and intuitive than ever before.
UNICSKIN Integrates Perfect Corp.’s AI Skin Analysis to Personalize LED Mask Recommendations Online