The fifth China International Consumer Products Expo (CICPE), which opened on Sunday in Haikou city, south China's Hainan Province, provides a platform for high-level business cooperation amid rising pressure from U.S. tariff, said exhibitors.
More than 1,700 companies from 71 countries and regions are participating in China's only national-level exhibition focused on consumer goods, showcasing over 4,100 brands.
Amid the U.S. tariff turmoil, the expo positions Hainan as a gateway for global trade, leveraging its free trade port policies—zero tariffs on imports and streamlined customs—to attract foreign investment.
"For trade relations, Canada and China are very strong, so we want to continue to develop those relationships. So I'm meeting a lot of buyers here now, and I'm very excited to continue to grow here," said Papil Kalra, an exhibitor from Naturemary, a skincare product company in Canada.
"We, as Wild, have been here at the Hainan expo as of the beginning. So we were (here since) first time, now I think the 5th time. we really love the interesting and high-quality oral care products, which we produce in Switzerland, which we get here. Hainan, for the moment, it's a must for me," said Christoph Wild, executive board member of Dr. Wild and Co. AG, a medicine company in Switzerland.
The expo has debuted AI, low-altitude aviation, and green tech zones, featuring humanoid robots, electric vertical takeoff jets, and eco-friendly innovations.
For Chinese companies, it offers a platform to go global.
"This marks our second year participating in Hainan Expo, not only showcasing Florasis' technological innovations in beauty, but also exploring new opportunities for further international development," said Zeng Min, general manager of public affairs of Florasis, a cosmetics company in China.
China International Consumer Products Expo provides platform for cooperation: exhibitors
China International Consumer Products Expo provides platform for cooperation: exhibitors
Hengdian World Studios, China’s largest studio backlot in Zhejiang Province, is seeing a surge in visitors as its travel photography business thrives, supported by local efforts to upgrade services and refine industry standards.
Dubbed "China's Hollywood", Hengdian is one of the largest real-life film and television shooting bases in the world, and is the filming location for popular films such as war blockbuster "The Battle at Lake Changjin."
In a scenic corner of the studio, skilled makeup artists applied makeup and styled clients' hair, attentively considering their preferences and making timely adjustments.
They also introduced products to walk-in customers and recommended suitable outfits and styles.
"I feel it has an ancient charm with a distinctly Chinese flavor. My child saw many young girls in traditional costumes at the scenic area and became curious, saying she was very interested. So, we let her experience it as well," a tourist Huang Jingxuan said.
In February, Hengdian completed a unified renovation of five travel photography stores. The newly upgraded shops now feature neatly displayed Hanfu collections, while walls adorned with the latest makeup styles showcase a wide range of options.
Hanfu is the traditional clothing of the Han ethnic group and was formed in the main residential areas of the Han ethnic group in ancient times.
Visitors Liang Manting and Liu Longlong from Yiwu City, Zhejiang Province, opted for a martial arts-themed couple's travel shoot, carefully selecting a set that matched their vision.
"We stumbled upon this idea on the Internet and had always wanted to try this kind of photo shoot. I brought her here to experience it. At first, we were a bit stiff in front of the camera, but the photographer was very patient," said Liu.
Ahead of Labor Day, photography stores will nearly double their makeup artists and sales staff while unveiling new spring outfits for seasonal tours, ensuring a seamless experience for tourists to capture lasting memories.
Hengdian World Studios in Zhejiang draws more tourists with thriving travel photography business
