In response to the U.S. abuse of tariffs, China's Ministry of Commerce launched the "Premium Exports Homebound" activity on Sunday, aimed at bringing more high-quality export products into the domestic market.
The initiative was launched at the fifth China International Consumer Products Expo (CICPE), which opened on Sunday in south China's island province of Hainan with record global participation.
"By hosting the launch ceremony for 'Premium Exports Homebound' during the China International Consumer Products Expo and organizing production-sales matchmaking activities, we aim to leverage the expo's platform effect, enabling more businesses to procure and more consumers to purchase their desired premium export products," said Vice Minister of Commerce Sheng Qiuping at the launch ceremony.
Six national import-export chambers and five major industry associations jointly pledged to streamline domestic market entry for high-quality export products during the event.
With policy support from the central government and assistance from e-commerce platforms, more exporters have begun selling high-quality products to domestic consumers.
"While we once aimed to export premium 'Made in China' products worldwide, today, as a globally leading knowledge-driven innovative enterprise, we are even more committed to seeing Chinese brands embraced by every Chinese citizen," said Cai Wei, vice president of brands and retailing at Esquel Group.
China launches "Premium Exports Homebound" activity at International Consumer Products Expo
Hengdian World Studios, China’s largest studio backlot in Zhejiang Province, is seeing a surge in visitors as its travel photography business thrives, supported by local efforts to upgrade services and refine industry standards.
Dubbed "China's Hollywood", Hengdian is one of the largest real-life film and television shooting bases in the world, and is the filming location for popular films such as war blockbuster "The Battle at Lake Changjin."
In a scenic corner of the studio, skilled makeup artists applied makeup and styled clients' hair, attentively considering their preferences and making timely adjustments.
They also introduced products to walk-in customers and recommended suitable outfits and styles.
"I feel it has an ancient charm with a distinctly Chinese flavor. My child saw many young girls in traditional costumes at the scenic area and became curious, saying she was very interested. So, we let her experience it as well," a tourist Huang Jingxuan said.
In February, Hengdian completed a unified renovation of five travel photography stores. The newly upgraded shops now feature neatly displayed Hanfu collections, while walls adorned with the latest makeup styles showcase a wide range of options.
Hanfu is the traditional clothing of the Han ethnic group and was formed in the main residential areas of the Han ethnic group in ancient times.
Visitors Liang Manting and Liu Longlong from Yiwu City, Zhejiang Province, opted for a martial arts-themed couple's travel shoot, carefully selecting a set that matched their vision.
"We stumbled upon this idea on the Internet and had always wanted to try this kind of photo shoot. I brought her here to experience it. At first, we were a bit stiff in front of the camera, but the photographer was very patient," said Liu.
Ahead of Labor Day, photography stores will nearly double their makeup artists and sales staff while unveiling new spring outfits for seasonal tours, ensuring a seamless experience for tourists to capture lasting memories.
Hengdian World Studios in Zhejiang draws more tourists with thriving travel photography business
