Ryan Coogler only makes personal movies.
“Fruitvale Station” was set in his hometown of Oakland, California, and explored the last day of Oscar Grant. “Creed” was dreamed up for his father, who loved “Rocky” unabashedly. And “Black Panther” let him grapple with the idea of what it means to be African.
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Director Ryan Coogler poses for photographers upon arrival at the premiere of the film 'Sinners' on Monday, April 14, 2025, in London. (Photo by Scott A Garfitt/Invision/AP)
Director Ryan Coogler attends the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Wunmi Mosaku, left, Michael B. Jordan and Hailee Steinfeld attend the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Hailee Steinfeld attends the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Jayme Lawson, from left, Hailee Steinfeld, Wunmi Mosaku and Li Jun Li attend the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Director Ryan Coogler, left, and actor Michael B. Jordan attend the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Delroy Lindo poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
Miles Caton poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
Michael B. Jordan poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
Director Ryan Coogler poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
In just four features, he’d established himself as one of the top filmmakers working today. It hardly mattered if it was based on a real-life incident, or part of the Marvel machine: Coogler made the movies his own and audiences followed. But one thing he hadn’t yet done was a movie that came entirely from his own imagination.
“Sinners,” which Warner Bros. releases in theaters nationwide this weekend, is just that: Coogler’s first original film, blends elements of supernatural horror, gangster drama, romance, blues music and action across one eventful day in Clarksdale, Mississippi in, 1932 in which a community opens a juke joint and then has to defend it from a vampire army growing outside.
It’s something that needs to be seen to be believed, right down to Coogler’s longtime collaborator Michael B. Jordan playing identical twins. And it’s already a critical hit.
“Jurassic Park” is probably not a film that anyone would categorize first as horror, Coogler knows, but there were terrifying moments that imprinted on his consciousness. Films like “Get Out” and “The Shining” did the same. He wanted to give audiences that feeling too and threw everything he loved into “Sinners.”
“I pulled from a lot of films that inspired me,” Coogler said. “I wanted to pay back the theatrical audience the same things that I feel were poured into me.”
The setting of the film was also inspired by his family’s ties to a Mississippi of the past. One was his maternal grandfather who originated from Merrill, Mississippi, and moved to Oakland, where the family remains. The other was the man who introduced him to blues music, his Uncle James, who died while Coogler was making “Creed.”
Fitting for the scale of the story, “Sinners” was shot on large format film including IMAX 65 mm and Ultra Panavision 70 (65 mm film shot on Panavision lenses in the widest aspect ratio, which Quentin Tarantino famously resurrected for “The Hateful Eight”).
“I knew it would be a period piece and a horror movie, so I knew film made the most sense for that,” Coogler said. “But after getting into the research of the project and learning the epic scale of the contribution of Delta Blues when it comes to global popular culture, how this music kinda launched pop music as we know it … I realized that this was a larger-than-life story.”
Coogler called on Jordan, who has appeared in all of his films, to play the identical twins Smoke and Stack. Their characters served in the war and worked with Chicago gangsters, but have come back to Mississippi with plans to open a juke joint.
Though having Jordan as twins was great in theory and even final product, the execution was challenging. On some days, both felt like they were making a movie for the first time. Some scenes were shot traditionally, while others used cutting edge technology called the halo rig that allowed them to digitally place Jordan's head on the body of a double. Jordan might have looked a bit like “RoboCop” on set while in the contraption, but the end result is seamless even on unforgiving large format film.
For the performance, it required a certain nimbleness to be able to switch back and forth. Jordan had fun with both characters but said that a preference for one over the other, “really depended on how tired I was that day.”
It won’t take audiences long to distinguish between the two: Smoke is a little grumpier, a little more serious and haunted by a loss. Stack is a little lighter — a charmer who smiles through the pain. Jordan gave both different postures, mannerisms and even slightly different voices to help. And he praised his co-stars Hailee Steinfeld, who plays Stack’s ex Mary, and Wunmi Mosaku who plays Smoke’s longtime love Annie for dealing with his “crazy ass personalities and mood swings.”
Mosaku said the times he was Smoke and the times he was Stack felt “clear as day” to her.
“There was no confusion when he was Smoke. He was so Smoke and he was mine” said Mosaku. “We would just kind of gravitate towards each other. And when he was Stack, he was so Mary’s.”
One of the things Coogler always loved about going to the movies was the feeling of discovering a fresh face. Here, he hopes that comes in the form of Miles Caton, a 19-year-old newcomer who’s essentially third lead to Jordan’s twins as Sammie (or Preacher Boy), a blues prodigy who wants to play music and not follow his father to the church.
Caton was singing backup for H.E.R when she told him about the top-secret role, and he made an audition tape. It was, he laughed, bad, but Coogler saw something in him.
“Ryan had sent me an essential blues playlist and that’s where I started to discover some of the great blues artists that we know today,” Caton said. “I learned about Howlin’ Wolf and Charlie Patton, Buddy Guy. Those were the guys I kind of studied for this role.”
Delroy Lindo is the other side of the blues spectrum as Delta Slim, an older man in town who he said recognizes Sammie as the future, “not just musically, but of our culture.”
The film’s ensemble is vast, with some faces you know and others you might be meeting for the first time, including Jayme Lawson as a local singer, Omar Miller as a sharecropper, and Jack O’Connell as, well, an Irish vampire. “Sinners” also presents a more accurate version of the Deep South at the time than audiences may be used to seeing in Hollywood films, with Li Jun Li and Yao as Asian American shop owners.
All seemed to learn a bit about themselves in the process, including Steinfeld whose character is biracial but “passing” as white.
“This film brought me closer to my family and my family history,” said Steinfeld, whose grandfather was half-Black and half-Filipino. “I think that it will serve as such an amazing conversation starter for people and maybe encourage them to look into their genealogy.”
There was a shared sense of purpose on “Sinners” that no wool costumes in 100+ degree temperatures, chiggers or stray alligators wandering onto the Louisiana set could spoil.
The cast and crew, many of whom Coogler's worked with before including composer Ludwig Göransson, costume designer Ruth E. Carter, production designer Hannah Beachler and cinematographer Autumn Durald Arkapaw, knew they were part of something special.
“When this man picks up the phone says you want to come play? You sort of don’t give it a second thought,” said Lindo. “This is a particular cat, this is particular filmmaker, this is the particular storyteller in our culture and in world culture because it’s cinema and cinema is international”
Miller took it a step further. He said it’s working with an auteur at the height of his powers.
“This is the first fully original piece that Ryan has written and produced, and he made that clear to us at the beginning how much that meant to him,” Miller said. “This was his big swing for an original piece and man, did he hit the home run. This is Shohei Ohtani out the park for a walk off homer.”
Director Ryan Coogler poses for photographers upon arrival at the premiere of the film 'Sinners' on Monday, April 14, 2025, in London. (Photo by Scott A Garfitt/Invision/AP)
Director Ryan Coogler attends the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Wunmi Mosaku, left, Michael B. Jordan and Hailee Steinfeld attend the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Hailee Steinfeld attends the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Jayme Lawson, from left, Hailee Steinfeld, Wunmi Mosaku and Li Jun Li attend the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Director Ryan Coogler, left, and actor Michael B. Jordan attend the premiere of "Sinners" at AMC Lincoln Square on Thursday, April 3, 2025, in New York. (Photo by Evan Agostini/Invision/AP)
Delroy Lindo poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
Miles Caton poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
Michael B. Jordan poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
Director Ryan Coogler poses for photographers during the photo call for the film 'Sinners' on Sunday, April 13, 2025, in London. (Photo by Millie Turner/Invision/AP)
