HONG KONG, April 16, 2025 /PRNewswire/ -- On April 12, 2025, a group of 19 journalists and influencers from the Guangdong–Hong Kong–Macao Greater Bay Area (the Greater Bay Area) set out for Rongjiang County in Guizhou Province to explore the story behind one of China's most talked-about grassroots sports phenomena: the Village Super League. Organized with support from Hong Kong's TVB, the tour—titled Colorful Guizhou: The Greater Bay Area's Backyard Garden – 2025 Spring Guizhou Tour by Media from the Guangdong–Hong Kong–Macao Greater Bay Area—brought the group to an open-air stadium tucked into the green hills, where roaring crowds, traditional cultural performances, and an unfiltered passion for sports came together in full force.
Unlike professional leagues, the Village Super League in Rongjiang is a public celebration of community spirit – where the players are local farmers and the halftime show features Kam Grand Choirs, a tradition recognized as a national intangible cultural heritage. Just beside the scoreboard, food stalls dish out steaming bowls of suan tang yu (spicy fish soup), while spectators in ornate traditional silver headdresses cheer with the energy of a festival crowd. This blend of football, culture, and carnival has transformed the matches into a showcase of rural China's cultural confidence.
"Football here rediscovers its purest joy, where the jingling of silver ornaments drowns out synthetic stadium chants. It's a reminder of how sports can truly connect people," said one delegation member. Other journalists covering policy and public wellbeing noted the bustling ring of over 30 regional specialty food stalls surrounding the field, highlighting how the event fuels local economies. The symbiosis between sport and village life here offers a compelling example of rural revitalization.
The tour's insights will soon be shared with global audiences through major media organizations in the Greater Bay Area, spotlighting Guizhou as a place where tradition and modernity—and sports and culture—intertwine. The Village Super League has been widely described as "a living lens into China's rural transformation—far more than just a football game."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Greater Bay Area Media Explores Guizhou's Village Super League, a Grassroots Sports Phenomenon
Greater Bay Area Media Explores Guizhou's Village Super League, a Grassroots Sports Phenomenon
SHANGHAI, April 22, 2025 /PRNewswire/ -- As preparations for the 8th China International Import Expo (CIIE) accelerate, the CIIE Bureau has launched a global promotional campaign. Two delegation teams have been dispatched to Europe to engage key stakeholders and increase participation. The first delegation visited Germany from March 30 to April 3, while the second traveled to Finland, Belgium, and Norway from April 22 to April 30.
During the visit to Germany, the delegation attended Hannover Messe 2025, where they engaged in high-level discussions with key entities such as Baden-Württemberg International, Saarland Economic Promotion Corporation, Festo, PHOENIX, SEW EURODRIVE, Schaeffler, and Deutsche Messe AG, exploring collaboration opportunities. Germany, a long-standing CIIE participant, occupied over 26,000 square meters exhibition space at the 7th CIIE. Industry giants including Bayer, SCHOTT, Zeiss and Merck left their imprints at the 7th CIIE, which unveiled their novel products and cutting-edge technologies, placing a pronounced focus on innovation and the pursuit of industrial upgrading.
Finland and Belgium, both significant trade partners of China, have been consistently active in the CIIE. Since making its debut at the CIIE, Finland has continuously ramped up its engagement. At the 7th CIIE, Finland showcased its fourth national pavilion, featuring 18 companies in the Finnish national pavilion focusing on areas such as sustainable mining, bio- based solutions, and food exports. Belgium has also participated in the CIIE for seven years, leveraging this unparalleled platform to introduce a wide variety of products to the massive Chinese market.
By September 2024, Norwegian seafood exports to China had surpassed 126,000 tons, marking a 16% year-on-year growth. Marking 70 years of diplomatic relations with China, Norway established its national pavilion for the first time at the 7th CIIE. With support from the Innovation Norway, 12 outstanding Norwegian companies and the Norwegian Seafood Council showcased their diverse products at the 7th CIIE, such as maritime and energy, health and nutrition, seafood and consumer goods, etc., highlighting the strengthening ties between the two nations.
On 18 April, the 200-day countdown to the 8th CIIE officially began, signaling the growing anticipation surrounding this important global event. Considering the numerous opportunities presented by the CIIE, visit the official website for more information and be sure to secure your spot at the 8th CIIE: https://www.ciie.org/zbh/en/?from=prnewswire
Contact:
Ms. Cui Yan
Tel.: 0086-21-968888
Email: exhibition@ciie.org
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
200-day Countdown: Global Promotion for 8th CIIE Underway
