DALLAS--(BUSINESS WIRE)--May 2, 2024--
HTeaO, the nation’s leading iced tea franchise, is now proudly serving a variety of coffee beverages that contain two of Free Rein Coffee Company’s premium grade blends: Homestead and American Dirt. These coffee beverages are now available at participating HTeaO locations, alongside an array of Free Rein products and merchandise including ground coffee, coffee pods, hats, drinkware, and more.
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"We're thrilled to partner with Cole Hauser and the Free Rein Coffee Company team to introduce their great coffee at many of our HTeaO locations,” said Heath Nielsen, President of HTeaO. “Free Rein is a beverage concept that deeply aligns with our western roots and community values. We fell in love with their bold yet smooth blends, and we are confident that our customers will enjoy them too.”
One of these shared values includes honoring those that have dedicated themselves to taking care of people and the community. First responders in uniform have always been served for free in HTeaO locations, providing a strong alignment with Free Rein’s ongoing commitment to ‘serve those who serve’.
HTeaO will serve Free Rein’s American Dirt (dark roast) and Homestead (medium roast) in a variety of drip, latte, iced coffee, and espresso beverages, rolling out at participating locations throughout 2024.
“I’m looking forward to the partnership with HTeaO to share our smooth coffee with bold flavors with their customers,” said Cole Hauser, founder of Free Rein Coffee Company. “Our mission at Free Rein is to Serve Those Who Serve – giving back to military, veterans, first responders, nurses and teachers – and we’re proud that HTeaO supports our same vision.”
In addition to these new offerings, HTeaO is reintroducing classics like the Marfa Morning Latte, Liquid Gold Iced Coffee, and Horchata Iced Coffee, now using Free Rein coffee products. These beloved concoctions promise to tantalize taste buds and offer a better twist to your coffee experience.
"With our unwavering dedication to quality and community, we're enthusiastic about offering this exceptional coffee to our loyal fans and customers," adds Nielsen.
HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
Free Rein Coffee Company can be purchased at HTeaO’s outposts, as well as online at FreeReinCoffee.com. For more information on HTeaO please visit www.HTeaO.com.
About HTeaO
HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://hteao.com/franchise/.
About Free Rein Coffee Company:
Free Rein Coffee Company was founded by Cole Hauser and friends Karl Pfluger, Paul Anderson and Aron Marquez, to create high quality coffee that fuels folks to Get Up And Get After It and chase their dreams. From our roastery in San Angelo, TX, we’ve been slow-roasting our coffee in small batches for over 20 years, for smooth coffee that’s full of flavor. Arising from Cole’s long standing support of veteran causes, our mission is to Serve Those Who Serve, and every purchase of Free Rein Coffee helps give back to those that serve our country and communities, including military, veterans, first responders, nurses and teachers.
Free Rein Coffee is available in whole beans, ground beans, and single-serve pod formats; and ready to wear as a line of branded apparel and gear. To learn more visit http://freereincoffee.com.
HTeaO now offers a selection of premium coffee beverages featuring two distinct blends from Cole Hauser’s Free Rein Coffee Company: Homestead and American Dirt. (Photo: Business Wire)
SAN ANTONIO (AP) — Basketball Hall of Famer Gregg Popovich is recovering from what the San Antonio Spurs described as a mild stroke, though there is no timetable for the NBA's longest-tenured coach to return to the sideline.
Popovich had the stroke on Nov. 2 at the arena where the Spurs play, the team said Wednesday, and has already started a rehabilitation program with belief that he will make a full recovery. The team released no other details, including what aftereffects of the stroke — if any — that he is dealing with.
“It's a difficult time for everyone,” Spurs general manager Brian Wright said. “Coach Pop has been the leader of this organization for the last three decades. We all have come across or know people that just have a different aura, a difference presence about them. Clearly, he's one of those people. When we walk into the building each and every day, we feel that leadership, we feel that presence and so not having him there's clearly a void. And we miss him.”
The 75-year-old Popovich is the NBA's all-time win leader who has led the Spurs to five championships, plus guided USA Basketball to a gold medal at the Tokyo Olympics in 2021. He is in his 29th season as coach of the Spurs.
“He's doing well. He's doing well. ... He's tough, he's a fighter and he's going to work,” Wright said. “We're all here for him, but he's doing OK.”
Assistant coach Mitch Johnson has been the acting head coach in Popovich’s absence. The Spurs beat Washington 139-130 on Wednesday night, the the seventh straight game in which Johnson has filled in for Popovich.
“Mitch has been great,” Spurs rookie Stephon Castle said Wednesday, before the team announced the details about Popovich’s health. “Even when Pop was here, he’s always had a voice in our huddles and in our locker room. Our philosophies haven’t been changed.”
Victor Wembanyama, who scored a career-high 50 points in the win over the Wizards, said the team first learned about Popovich’s stroke before the team’s announcement.
“Of course I’m a bit worried about Pop,” Wembanyama said. “At the same time, I haven’t talked to him, but I know what mindset he’s on right on. I know he’s working like crazy, probably to come back with us as soon as possible. I trust him. I trust the people taking care of him right now. I hope he’s not going to be away from us for too long.”
A stroke happens when blood flow to part of the brain is blocked or if a blood vessel in the brain bursts. That deprives the brain of oxygen which can cause brain damage that can lead to difficulty thinking, talking and walking, or even death. Strokes may lead to difficulty speaking, paralysis or loss of movement in certain muscles, memory loss and more.
It is unknown if Popovich is dealing with any aftereffects of the stroke.
Stroke was the fourth leading cause of death in the U.S. in 2023, according to the Centers for Disease Control and Prevention, and more than half a million Americans have a stroke every year.
The Spurs were playing the Minnesota Timberwolves at home on Nov. 2, and Popovich's medical episode occurred there in the hours before that game. Johnson took over for that night's contest, which the Spurs won, after the team said Popovich was not feeling well.
Johnson and Popovich spoke on Nov. 3, and on Nov. 4 Johnson said Popovich is “in good spirits ... he'll be OK. He is OK.” The Spurs had not released much in the way of details since, prior to Wednesday's announcement about the stroke.
Wright raved about the way Johnson and the Spurs have bonded and dealt with the absence of the team's leader.
“It's exactly what Coach Pop would want us to do,” Wright said. “And so, it's on all of us to play our part, to play our role, to continue to lean on each other, support one another and be there for one another.”
Popovich is one of only three coaches to win the NBA coach of the year award three times, Don Nelson and Pat Riley being the others. He’s one of five coaches with at least five NBA titles; Phil Jackson (11), Red Auerbach (9), John Kundla (5) and Riley (5) are the others.
Popovich has been part of the Spurs for nearly 35 years. He was an assistant coach from 1988 through 1992, then returned to the club on May 31, 1994, as its executive vice president for basketball operations and general manager. He made the decision to fire coach Bob Hill and appoint himself coach on Dec. 10, 1996.
He's been the Spurs' sideline boss ever since.
“We look forward to the day that we can welcome him back,” Wright said.
Popovich's 29-year run with the Spurs is a span the likes of which has been nearly unmatched in U.S. major pro sports history.
Connie Mack managed the Philadelphia Athletics for 50 years, George Halas coached the Chicago Bears for 40 years and John McGraw managed the New York Giants for 31 years. Those three tenures — all wrapping up well over a half-century ago — are the only ones exceeding Popovich’s run with the Spurs; his 29-year era in San Antonio to this point matches the tenures that Dallas Cowboys’ Tom Landry and the Green Bay Packers’ Curly Lambeau had in those jobs.
Reynolds reported from Miami.
AP NBA: https://apnews.com/NBA
San Antonio Spurs coach Gregg Popovich gives instructions to his players during the second half of an NBA basketball game against the Oklahoma City Thunder, Wednesday, Oct. 30, 2024, in Oklahoma City. (AP Photo/Nate Billings)
San Antonio Spurs guard Chris Paul has a word with Spurs head coach Gregg Popovich, during the second half of an NBA basketball game against the Utah Jazz, Thursday, Oct. 31, 2024, in Salt Lake City. (AP Photo/Rick Egan)
San Antonio Spurs head coach Gregg Popovich reacts after a call by the official, during the second half of an NBA basketball game, Thursday, Oct. 31, 2024, in Salt Lake City. (AP Photo/Rick Egan)
San Antonio Spurs coach Gregg Popovich gives instructions to his players during the second half of an NBA basketball game against the Oklahoma City Thunder, Wednesday, Oct. 30, 2024, in Oklahoma City. (AP Photo/Nate Billings)
San Antonio Spurs guard Chris Paul has a word with Spurs head coach Gregg Popovich, during the second half of an NBA basketball game against the Utah Jazz, Thursday, Oct. 31, 2024, in Salt Lake City. (AP Photo/Rick Egan)
San Antonio Spurs head coach Gregg Popovich reacts after a call by the official, during the second half of an NBA basketball game, Thursday, Oct. 31, 2024, in Salt Lake City. (AP Photo/Rick Egan)