HTeaO Proudly Now Serving Cole Hauser’s Free Rein Coffee Company

DALLAS--(BUSINESS WIRE)--May 2, 2024--

HTeaO, the nation’s leading iced tea franchise, is now proudly serving a variety of coffee beverages that contain two of Free Rein Coffee Company’s premium grade blends: Homestead and American Dirt. These coffee beverages are now available at participating HTeaO locations, alongside an array of Free Rein products and merchandise including ground coffee, coffee pods, hats, drinkware, and more.

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"We're thrilled to partner with Cole Hauser and the Free Rein Coffee Company team to introduce their great coffee at many of our HTeaO locations,” said Heath Nielsen, President of HTeaO. “Free Rein is a beverage concept that deeply aligns with our western roots and community values. We fell in love with their bold yet smooth blends, and we are confident that our customers will enjoy them too.”

One of these shared values includes honoring those that have dedicated themselves to taking care of people and the community. First responders in uniform have always been served for free in HTeaO locations, providing a strong alignment with Free Rein’s ongoing commitment to ‘serve those who serve’.

HTeaO will serve Free Rein’s American Dirt (dark roast) and Homestead (medium roast) in a variety of drip, latte, iced coffee, and espresso beverages, rolling out at participating locations throughout 2024.

“I’m looking forward to the partnership with HTeaO to share our smooth coffee with bold flavors with their customers,” said Cole Hauser, founder of Free Rein Coffee Company. “Our mission at Free Rein is to Serve Those Who Serve – giving back to military, veterans, first responders, nurses and teachers – and we’re proud that HTeaO supports our same vision.”

In addition to these new offerings, HTeaO is reintroducing classics like the Marfa Morning Latte, Liquid Gold Iced Coffee, and Horchata Iced Coffee, now using Free Rein coffee products. These beloved concoctions promise to tantalize taste buds and offer a better twist to your coffee experience.

"With our unwavering dedication to quality and community, we're enthusiastic about offering this exceptional coffee to our loyal fans and customers," adds Nielsen.

HTeaO offers a range of ultra-premium tea, water, and coffee products and caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.

Free Rein Coffee Company can be purchased at HTeaO’s outposts, as well as online at FreeReinCoffee.com. For more information on HTeaO please visit www.HTeaO.com.

About HTeaO

HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 26 meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://hteao.com/franchise/.

About Free Rein Coffee Company:

Free Rein Coffee Company was founded by Cole Hauser and friends Karl Pfluger, Paul Anderson and Aron Marquez, to create high quality coffee that fuels folks to Get Up And Get After It and chase their dreams. From our roastery in San Angelo, TX, we’ve been slow-roasting our coffee in small batches for over 20 years, for smooth coffee that’s full of flavor. Arising from Cole’s long standing support of veteran causes, our mission is to Serve Those Who Serve, and every purchase of Free Rein Coffee helps give back to those that serve our country and communities, including military, veterans, first responders, nurses and teachers.

Free Rein Coffee is available in whole beans, ground beans, and single-serve pod formats; and ready to wear as a line of branded apparel and gear. To learn more visit http://freereincoffee.com.

HTeaO now offers a selection of premium coffee beverages featuring two distinct blends from Cole Hauser’s Free Rein Coffee Company: Homestead and American Dirt. (Photo: Business Wire)

DENVER (AP) — The Denver Nuggets haven't been the same since blowing a chance to beat their nemesis in double-overtime on April 2.

They've dropped three straight since a 140-139 heartbreaker that the Minnesota Timberwolves stole from them after Russell Westbrook missed an uncontested layup to seal it, then fouled Nickeil Alexander-Walker on a 3-pointer with a tenth of a second left and Denver clinging to a one-point lead.

Alexander-Walker sank two free throws to run Minnesota's winning streak over Denver to six games and ruin Nikola Jokic's career-best 61-point performance that night.

The Nuggets lost to San Antonio the next night with all five starters sitting out, then dropped a game at Golden State despite a 44-point first quarter. On Sunday night, they blew a 13-point first-half lead and committed three crucial turnovers down the stretch in their 125-120 loss to the short-handed Indiana Pacers that saddled the Nuggets with their first four-game skid of the season.

“I don't know if I would say there's been a hangover,” coach Michael Malone said. “We were up tonight. We got up by 13. We weren't able to hold on. We were up in Golden State, weren't able to hold on. So, I don't know if it's a hangover necessarily, but whatever it is we've got to find a way to get this out of our system.”

They'll likely have to do it without point guard Jamal Murray, who missed his fifth consecutive game with a pulled right hamstring Sunday night.

Asked before tip-off Sunday if he expects Murray to be back in action by the playoffs, Malone said, “hopefully he’s able to be back by then.”

But where will the Nuggets be?

Anywhere from Ball Arena to a play-in game.

Denver is still in fourth place in the Western Conference playoff race but just a-half game out of eighth place with three games remaining.

“We've lost four in a row, in a bad moment, so I think we're a little bit down,” Jokic said. “But a win can always cheer us up or make us feel better about ourselves.”

Christian Braun, who scored a career-best 30 points against the Pacers but got tangled with Jokic on a crucial turnover with 15 seconds left and the Nuggets down two, said he trusts the Nuggets can still straighten things out in time to make a run in the postseason.

“We get to the playoffs I know this team can compete with anybody," Braun said. "We've got to go in there with momentum. We've got to go in there playing the right way. We've got to find a way to find some toughness.

“We've got to get back to who we are and we've got to find ourselves in these last three games. Like I said, it's not over or anything like that. But we do got to get some momentum.”

The Nuggets visit Sacramento on Wednesday night, then host the Memphis Grizzlies on Friday night before wrapping things up Sunday at Houston.

Before the game, Malone said the reason he's stuck with Westbrook despite his blunders of late is that he looks at his whole body of work this season, not the last week's foibles.

“We wouldn’t be where we are right now, in fourth place with four games to go, if it wasn’t for Russell this year,” Malone said.

After the game, the Nuggets said Westbrook had been admonished by the league for declining post-game interviews and that he was available in the locker room.

But Westbrook's comments recalled Marshawn Lynch's “I'm just here so I won't get fined,” routine.

Q: Is there a sense of urgency in this locker room to avoid the play-in?

“I don't know, man, you know, unsure.”

Q: Malone mentioned your value as a veteran. What can you draw from to help this team?

“I don't know. I don't have the answer for you, man. I wish I did. But unfortunately, I don't.”

Q: What's frustrating you most right now?

“Um, probably just losing.”

Q: Where's the confidence this group can figure something out these next three games?

“I hope it's high. I can't speak for everybody in the locker room. But my head stays high, get ready for Wednesday.”

AP NBA: https://apnews.com/hub/nba

Indiana Pacers guard T.J. McConnell, right, drives past Denver Nuggets guard Christian Braun, left, in the second half of an NBA basketball game Sunday, April 6, 2025, in Denver. (AP Photo/David Zalubowski)

Denver Nuggets center Nikola Jokic reacts after missing last-second, 3-point basket- attempt in the second half of an NBA basketball game against the Indiana Pacers, Sunday, April 6, 2025, in Denver. (AP Photo/David Zalubowski)

Denver Nuggets guard Russell Westbrook reacts after hitting a 3-point basket against the Indiana Pacers in the second half of an NBA basketball game Sunday, April 6, 2025, in Denver. (AP Photo/David Zalubowski)