The brand debuts part one of a multichapter campaign to celebrate TUMI's lightest hardside collection to date
NEW YORK, April 1, 2025 /PRNewswire/ -- Today, international travel and lifestyle brand TUMI introduces 19 Degree Lite, the latest—and lightest—addition to the world of 19 Degree. To celebrate the all-new collection, German-raised Fashion Entrepreneur & Creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring Global Ambassador Lando Norris to follow later this spring.
The 19 Degree Lite collection reimagines hardside for the lighter—rebuilding TUMI's icon from the bottom up with revolutionary lightweight materials and details. Every element—from its highly resilient Tegris® construction to unique features like the low-density magnesium telescoping handle—was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt.
To introduce the collection, TUMI tapped Xenia Adonts for her first-ever global brand campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the campaign channels the feeling of lightness that comes with carrying the 19 Degree Lite collection. The campaign follows Xenia as she travels through the hustle and bustle of Mexico City with her 19 Degree Lite by her side. Together, they navigate the busy streets with a fluidity of movement that spotlights the freedom and effortlessness that only 19 Degree Lite can deliver.
"19 Degree Lite was born out of our deep understanding of how TUMI customers travel—and our passion for perfecting their journeys," said Creative Director Victor Sanz. "Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance. The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease."
The all-new collection ranges in price from $795-$995 USD. The 19 Degree Lite collection is available in TUMI stores worldwide and at TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.
TUMI Media Contacts
Jerad Hulse – jerad.hulse@tumi.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TUMI UNVEILS NEW 19 DEGREE LITE WITH "UNCOMPROMISINGLY LIGHT" CAMPAIGN
TUMI UNVEILS NEW 19 DEGREE LITE WITH "UNCOMPROMISINGLY LIGHT" CAMPAIGN
GENEVA, April 4, 2025 /PRNewswire/ -- Hublot marked the 20th anniversary of its iconic Big Bang model with a memorable evening and first ever encounter of its ambassadors Kylian Mbappé and Usain Bolt at the Geneva Arena, as part of the Watches & Wonders fair. This unforgettable celebration was a tribute to Hublot's trailblazing spirit and an ode to the brand's "Art of Fusion".
Last night, Hublot brought together the international elite of watchmaking, sport, gastronomy and music to celebrate the 20th anniversary of the Big Bang, the watch that revolutionised contemporary Swiss watchmaking. The event highlighted the many facets of the world of Hublot, truly sensorial experiences. Chefs and brand ambassadors Anne-Sophie Pic, Clare Smyth, Yannick Alléno, Eneko Atxa and Andreas Caminada boast a combined total of 43 Michelin stars between them; these five culinary masters put on an unprecedented gastronomic performance as they prepared personalised signature dishes created especially for the anniversary. Each chef worked live in their own space, creating culinary delights which were a treat for the guests' eyes and taste buds.
Julien Tornare, CEO of Hublot, welcomed the guests with a moving speech recounting the Big Bang's two decades of phenomenal success. "Our icon, the Big Bang, has redefined the codes of contemporary watchmaking," he said. "Twenty years on, celebrating its revolutionary mindset, the Big Bang continues to embody the boldness, innovation and pioneering spirit for which Hublot is renowned. It was such an emotional moment to have our Hublot Family united on this unprecedented occasion".
The evening continued with a breathtaking performance by master mentalist and friend of the brand, Lior Suchard, who stunned the audience. Among the guests present were a host of Hublot ambassadors and friends, including football champion Kylian Mbappé, the world's fastest man, Usain Bolt, professional sailor and 3 times Vendée Globe finisher, Alan Roura, world champion sprinter, Mujinga Kambundji, and head coaches for the France and Portugal football teams Didier Deschamps and Roberto Martinez.
The Geneva-born, New York-based DJ, producer and multi-instrumentalist Alissia then ignited the room with a vibrant set. Her unique style, a blend of funk, R&B and pop, set the stage perfectly for the highlight of the event: A performance by Mika. Hublot invited the Lebanese-American-British artist famous for his numerous hits to celebrate this special anniversary, and the star duly delivered a dazzling performance in an electric atmosphere. The party went on until the early hours of the morning, with Alissia returning to the decks for a high-energy DJ set that had guests dancing the night away.
A true creative canvas, the Big Bang has set the stage for two decades of breathtaking ingenuity, enabling the introduction of new materials, rethinking traditional mechanical complications and transcending the barriers between watchmaking and art.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BIG BANG NIGHT: KYLIAN MBAPPÉ AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL
BIG BANG NIGHT: KYLIAN MBAPPÉ AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL
BIG BANG NIGHT: KYLIAN MBAPPÉ AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL
