Fabrique Unveils First Bag Collection "Beach to City" with Designer Valeria Massai

NEW YORK, April 8, 2025 /PRNewswire/ -- As part of its Spring/Summer debut, Fabrique launches its first-ever bag collection, "Beach to City," in collaboration with internationally renowned designer Valeria Massai. Fabrique collaborates with internationally renowned bag designer Valeria Massai to launch Fabrique's first bag collection, "Beach to City." Centered around the fluid lifestyle of contemporary women, the collection breaks boundaries between different settings and seamlessly transitions between urban commuting, holiday roaming, and leisurely living. Valeria Massai, known for her innovative work at Prada and contributions to Bottega Veneta, brings her unique vision to this collaboration, expanding it as a fresh expression of her personal will, in partnership with Fabrique's bag series.

Founded by two women from the film and media industry, Fabrique is a collective designer brand that works with over 300 exceptional designers from around the world to create exclusive pieces that are diverse in style. Shaping a distinct wardrobe for tastemakers. 

Philosophy of Life: Empowering Self-Expression and Embracing Boundaries

The inspiration behind the collaboration between Valeria Massai and Fabrique, "Beach to City", embodies the seamless transition between the freedom and comfort of beach life and the sophistication and practicality of the city, serving as the core inspiration for this season's Spring/Summer collection. This collection aims to combine the carefree essence of beach living with the elegant practicality of urban style, resulting in bags that cater to the needs of the modern woman: versatile, fashionable yet comfortable, and always elegant, regardless of the time of day.

Valeria Massai traces her roots back to her homeland - Italy. Infusing her designs with the essence of Italy's beaches, churches, and art districts, incorporating colors and structures into her creations. Drawing inspiration from her hometown, including areas like Brera, Isola, and Duomo, she names each bag after these places.

In the design world, simple threads that connect beautiful ideas across the globe are crafted, showcasing a thoughtful approach evident in everything created—from the clothes designed to the bags made.

The inspiration for the 'golden bean' stud detail on the bags derives from the same hand-stitching mark found on all the clothes, serving as a distinctive signature that reflects the brand's roots and commitment to innovation.

Everyday Chic: Meeting the Contemporary Woman's Demands

This collection features a total of 3 bags, "Brera," "Duomo," and "Isola". The series of bags adopts a lightweight structure for a sense of freedom and uses luxurious leather to convey a sense of long-lasting quality, allowing every modern woman to embrace her multifaceted self through these bags.

Fabrique and Valeria Massai collaborated to empower women to embrace their unique casual chic aesthetics while navigating the world with freedom and independence. These stylish bags serve as more than just accessories, embodying a contemporary lifestyle.

Fabrique's innovative pricing strategy successfully bridges the gap between luxury brands and fast fashion, making the "Beach to City" bag collection accessible to all. Priced between $458 and $658, these versatile bags are available for purchase online, in stores, and through partner retailers worldwide.

For further information, please visit www.fbrq.com.
Fabrique Instagram： fabrique.official
Fabrique Pinterest： https://www.pinterest.com/FabriqueOfficial/
Fabrique Facebook: https://www.facebook.com/profile.php?id=61554340161235
Fabrique Youtube：https://www.youtube.com/@Fabrique.official 
Fabrique Tiktok：https://www.tiktok.com/@fabrique.official_

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Fabrique Unveils First Bag Collection "Beach to City" with Designer Valeria Massai

SINGAPORE, April 22, 2025 /PRNewswire/ -- Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in Thailand, marking a new milestone in the luxury automotive market. Running from June to July 2024 as part of the Defining Class 2.0 initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in Thailand.

The campaign marked Teads' debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:

The campaign's effectiveness was evaluated using On Device's methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign's ability to achieve significant results in brand perception and favorability.

The Mercedes-Benz CTV campaign in Thailand exceeded expectations, achieving robust lifts across critical brand metrics:

The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in Thailand.

A key contributor to the campaign's success was the engagement with Teads' premium creative formats, which effectively captured and retained audience attention:

Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.

Teads' expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.

The results speak for themselves—remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.

The campaign's strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in Thailand.

We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future." Says the spokesperson from Mercedes Benz, Thailand.

This groundbreaking omnichannel campaign not only marks Teads' entry into Thailand's CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.

Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads' leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz's position in Thailand as a leading choice in luxury automotive.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Teads and Mercedes-Benz Drive Brand Lift with Thailand's First Connected TV Campaign