BERLIN, April 14, 2025 /PRNewswire/ -- Riad Corporation, a leading AI-powered travel technology company, successfully launched its flagship product, RIA 1.0, at ITB Berlin 2025, one of the world's largest travel trade shows. The company attracted over 300 visitors to its booth and secured 150 enterprise client sign-ups during the three-day event, marking a major milestone for its global expansion.
RIA 1.0 is an advanced AI platform that fully automates group hotel reservations, tailored for travel agencies and corporate clients handling complex requirements. Unlike traditional systems, RIA enables both direct bookings and customized group requests, processed entirely by AI without manual work. The platform simplifies large-scale, multi-hotel bookings — tasks that usually take days — completing them in minutes.
During ITB Berlin, Riad Corporation presented live demonstrations showing how RIA's AI engine handles diverse, high-volume booking scenarios. Attendees praised its intuitive interface, seamless integration, and real-time responses to specific client needs, including corporate events, MICE bookings, and incentive groups.
Mike Lee, CEO of Riad Corporation, commented, "Meeting so many global partners at ITB Berlin was truly meaningful, and we are proud to showcase our technology to the world," adding, "We will continue to focus on R&D to deliver stronger innovations and achieve greater success globally."
In addition, Riad Corporation announced plans to launch AI-based group flight booking services later this year, transforming RIA into a comprehensive group travel platform covering both hotels and flights.
RIA has already gained momentum in Southeast Asia, with over 800 enterprise clients, and aims to reach 2,000 clients by the end of 2025.
Riad Corporation's strong debut at ITB Berlin reflects rising demand for AI-driven solutions in travel. As group travel grows more complex, RIA 1.0 is positioned to lead the market with unmatched speed, accuracy, and automation.
For more information about Riad's solution RIA, visit 'www.ria-travel.com'.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
RIAD Corp. reveals AI-powered hotel group booking platform Ria at ITB Berlin 2025
SINGAPORE, April 22, 2025 /PRNewswire/ -- Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in Thailand, marking a new milestone in the luxury automotive market. Running from June to July 2024 as part of the Defining Class 2.0 initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in Thailand.
Pioneering a Strategic Omnichannel Execution for Maximum Brand Impact
The campaign marked Teads' debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:
The campaign's effectiveness was evaluated using On Device's methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign's ability to achieve significant results in brand perception and favorability.
The Mercedes-Benz CTV campaign in Thailand exceeded expectations, achieving robust lifts across critical brand metrics:
The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in Thailand.
A key contributor to the campaign's success was the engagement with Teads' premium creative formats, which effectively captured and retained audience attention:
Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.
Teads' expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.
The results speak for themselves—remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.
The campaign's strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in Thailand.
We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future." Says the spokesperson from Mercedes Benz, Thailand.
This groundbreaking omnichannel campaign not only marks Teads' entry into Thailand's CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.
Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads' leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz's position in Thailand as a leading choice in luxury automotive.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Teads and Mercedes-Benz Drive Brand Lift with Thailand's First Connected TV Campaign
