HONG KONG, April 16, 2025 /PRNewswire/ -- On April 14, the "Colorful Park Province, Backyard of the Greater Bay Area - Guangdong, Hong Kong and Macao Media Tour to Guizhou," co-organized by Hong Kong's TVB, started with a visit to the Xiaoqikong Scenic Area in Libo. The group included nineteen participants, among them journalists from major media outlets in the region and prominent cultural figures. They joined Hong Kong and Macao tourists—many of whom had begun their Easter holidays early—and took note of the seasonal uptick in tourism that occurs every spring at this UNESCO-listed ecological gem, also known as the "Emerald on the Earth's Belt."
The ancient Seven Hole Bridge emerged through the morning mist, its reflection shimmering on the blue water below. The nearby 68-step waterfall added a melodic backdrop, while fresh green vines in the water brushed gently against swimmers' clothes. As the group explored the secluded karst landscapes, they captured the radiant play of light at Wolong Pool and paused at the heartwarming sight of Hong Kong and Macao families posing for photos in front of Cuigu Waterfall.
While exploring the scenic beauty of Xiaoqikong, journalists in the group from Hong Kong and Macao crossed paths with tourists from their own hometowns, many of whom had arrived early to enjoy the Easter holiday. These chance encounters underscored Guizhou's appeal as the 'Backyard of the Greater Bay Area.' With the expansion of the Guigang-Guangzhou high-speed railway and the launch of the Zhi Zhi Chuan Fei tour, the influx of tourists from Hong Kong and Macao to Guizhou has steadily increased. Themed travel experiences—including ecological education, hands-on encounters with intangible cultural heritage, and stargazing excursions—are gaining popularity. "Guizhou's role as the popular nearby tourism retreat for denizens of the Greater Bay Area has moved from concept to reality," one group member remarked. "Each landscape here is a natural stage for sharing China's story."
Both text and video coverage of the event will be shared simultaneously across major media outlets in the Greater Bay Area and on international platforms. The goal: to present a modern Guizhou—defined by its ecological beauty and spirit of hospitality—to a global audience. Like the centuries-old tree standing beside the ancient bridge at Xiaoqikong, Guizhou's tourism industry continues to grow, firmly rooted while welcoming travelers from around the world.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Greater Bay Area Journalists Explore Libo's "Emerald" as Visitor Surge from Hong Kong and Macao Continues
SINGAPORE, April 22, 2025 /PRNewswire/ -- Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in Thailand, marking a new milestone in the luxury automotive market. Running from June to July 2024 as part of the Defining Class 2.0 initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in Thailand.
Pioneering a Strategic Omnichannel Execution for Maximum Brand Impact
The campaign marked Teads' debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:
The campaign's effectiveness was evaluated using On Device's methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign's ability to achieve significant results in brand perception and favorability.
The Mercedes-Benz CTV campaign in Thailand exceeded expectations, achieving robust lifts across critical brand metrics:
The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in Thailand.
A key contributor to the campaign's success was the engagement with Teads' premium creative formats, which effectively captured and retained audience attention:
Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.
Teads' expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.
The results speak for themselves—remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.
The campaign's strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in Thailand.
We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future." Says the spokesperson from Mercedes Benz, Thailand.
This groundbreaking omnichannel campaign not only marks Teads' entry into Thailand's CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.
Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads' leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz's position in Thailand as a leading choice in luxury automotive.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Teads and Mercedes-Benz Drive Brand Lift with Thailand's First Connected TV Campaign
