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IFF Opens Dubai Creative Center With Perfumery Art Studio

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IFF Opens Dubai Creative Center With Perfumery Art Studio
News

News

IFF Opens Dubai Creative Center With Perfumery Art Studio

2025-04-16 12:00 Last Updated At:12:12

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Apr 16, 2025--

IFF (NYSE: IFF) announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF's capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250415038625/en/

"The Middle East is a key market for IFF’s global growth,” said Erik Fyrwald, IFF CEO. “It’s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong demand for luxury and long-standing cultural ties to smell. The Dubai Creative Center will strengthen our ability to continue winning with customers by delivering leading innovative solutions for local tastes in fine and consumer fragrance even faster."

Complete with cutting-edge technology and resources, the center features artistic and design inspiration from local and regional cultural heritage. It includes a perfumery art studio for co-creation with customers, a majlis—a traditional Middle Eastern sitting room—and an academy for perfumery training. It is also equipped with a semi-industrial production robot to accelerate speed to market. IFF’s Scent Dubai Creative Center will enable the company to cater to the region’s unique and evolving consumer demands, working with customers to create solutions in scent performance, delivery systems and scent engineering, among others.

"Our new creative center features a significant number of evaluation booths for all scent categories, from fine fragrances to home, fabric, and beauty care, along with a full suite of advanced fragrance technologies,” said Ana Paula Mendonça, president of IFF Scent. “This enables our experts to craft fragrances that excel in desirability, superiority and performance, ensuring every scent solution perfectly addresses different consumer touchpoints."

“The center’s perfumery art studio is a local extension of IFF’s Atelier du Perfumeur in Grasse and its Shanghai Perfumery Art Studio,” said Sabrya Meflah, president of fine fragrance, IFF Scent. “These serve as creative spaces where perfumery artists from around the world can demonstrate their leadership and talent alongside local, regional and global brands.”

IFF’s scent team has been present in Dubai for over 15 years. Its creative voice in the Middle Eastern perfumery market has been instrumental in the global expansion of leading regional brands, creating scents that have become global icons beyond the region, supporting the global fine fragrance category growth. IFF’s Dubai Science Park site also serves customers in food and beverage with solutions in taste, food ingredients and food biosciences.

Cautionary Statement under the Private Securities Litigation Reform Act of 1995

This press release contains “forward-looking statements” within the meaning of the federal securities laws, including Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as “”plan”, “expect,” “anticipate,” “intend,” “believe,” “seek,” “see,” “will,” “would,” “target,” similar expressions, and variations or negatives of these words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain, such as statements about new facility. The forward-looking statements included in this release are made only as of the date hereof, and we undertake no obligation to update the forward-looking statement to reflect subsequent events or circumstances.

Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, LinkedIn, Instagram and Facebook.

©2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, ℠ or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

IFF Opens Dubai Creative Center With Perfumery Art Studio

IFF Opens Dubai Creative Center With Perfumery Art Studio

CRANBERRY TOWNSHIP, Pa. (AP) — The standings said the Pittsburgh Penguins took a step back this season. At times, far too many, particularly early in the year, the on-ice product did, too.

And while another sublime performance by the seemingly ageless Sidney Crosby couldn't stop the Penguins from missing the playoffs for a third straight year, general manager Kyle Dubas believes the worst is behind his club as it tries to navigate the tricky and often painful transition from one successful era to what he hopes is the next.

While there remains plenty of work to be done at the NHL level over another exceedingly long summer, Dubas thinks the organization as a whole is in a better place than it March 2024, when the trade of popular winger Jake Guentzel to Carolina served as an emotional gut punch to both the fan base and Guentzel's former teammates.

It was a move Dubas deemed a necessary part of the process in an effort to restore a prospect pool decimated by years of trading away picks in hopes of extending a near two-decade run of excellence that included three Stanley Cups.

The pace of prospect and pick acquisition has only picked up over the last 14 months. The Penguins have a whopping 30 selections over the next three NHL drafts and their minor league teams are contending. Dubas believes it's only a matter of time before that success cascades up to Pittsburgh.

“I’m more optimistic going into next year than I was organizationally (last year),” Dubas said Monday. “The results are going to be what they’re going to be, but I feel we’re closer to where we want to get back to now than last year.”

The Penguins finished 11 points out of a playoff spot, their worst since Crosby's rookie year nearly two decades ago. Only Chicago and San Jose gave up more goals and only three teams had fewer wins in regulation.

There are plenty of areas that need to be addressed by the time Pittsburgh reports for training camp in September. The goaltending tandem of Tristan Jarry and Alex Nedeljkovic ranked among the worst in the league. Jarry, a two-time All-Star, endured a demotion to the American Hockey League in January and Nedeljkovic couldn't seize the opportunity to establish himself as a bona fide No. 1.

Yet given Jarry's contract carries more than a $5 million cap hit, don't expect teams to call Dubas to offer a lifeline. Dubas has already told both goaltenders they will be competing for a job when camp arrives, with the idea they will be pushed by Joel Blomqvist and maybe even Sergei Murashov, who turned 21 earlier this month.

“If you look at every metric measuring performance, we also conceded a lot defensively in terms of what was expected to be given up, but we also allowed more than expected,” Dubas said. “So that’s a really poor combination. Both need to be rectified.”

Better play in front of them would help. Pittsburgh's defensemen struggled to make any sort of impact. Three-time Norris Trophy winner Erik Karlsson would mix flashes of brilliance with extended periods of play where he too frequently gambled and lost, symbolic of a unit often left whoever was in net in a tough spot.

Dubas described the team's approach to defense an “organizational” matter, one that he will sort out with longtime head coach Mike Sullivan and his staff in the coming weeks.

Sullivan, the second longest-tenured coach in the NHL behind Tampa Bay's Jon Cooper, is expected to return for what would be his 10th full season with Pittsburgh. Many coaches, no matter their resume, don't stick around after three straight playoff misses. Yet Sullivan remains committed to trying to help the club navigate its retooling to the finish.

“There’s always the point that very few coaches who are in (Sullivan's) realm often want to see a team through this," Dubas said. "But he’s been very open about this (as) what he wants to do so we’ll just continue to reaffirm that and as long as he’s on that side of it, we will roll with that.”

Dubas declined to offer any sort of timeline on when he expects the Penguins to return to the NHL's elite, only that he remains committed to building Pittsburgh into a long-term winner rather than try to patch the roster together in hopes of sneaking into the postseason.

There are no plans to add any more 30-somethings to a roster that began the season as the NHL's oldest. The Penguins do have more salary cap space than they've enjoyed in quite some times, and there's a very real chance Dubas turns some of that draft capital into NHL players in their early-to-mid 20s who currently work elsewhere.

The only real concession Dubas has made in terms of when he sees Pittsburgh becoming a legitimate Stanley Cup threat is before Crosby retires. The future Hall of Famer turns 38 in August, though he shows little signs of slowing down and has two years left on the extension he signed last September.

Crosby has admitted it's been difficult at times to endure the franchise's roughest patch since the early 2000s. Dubas expects Crosby to be “grumpy” until the Penguins get back to where they have been for most of Crosby's career.

“(We're) trying to build something that can contain itself for a long time,” he said. “Getting those younger players who are going to be a part of that core around Sid (is important). Him helping them and them helping him is really what the focus is.”

AP NHL: https://apnews.com/hub/nhl

Pittsburgh Penguins head coach Mike Sullivan talks with referee Brandon Schrader during the third period of an NHL hockey game against the Washington Capitals in Pittsburgh, Thursday, April 17, 2025. (AP Photo/Gene J. Puskar)

Pittsburgh Penguins head coach Mike Sullivan talks with referee Brandon Schrader during the third period of an NHL hockey game against the Washington Capitals in Pittsburgh, Thursday, April 17, 2025. (AP Photo/Gene J. Puskar)

Pittsburgh Penguins' Sidney Crosby (87), and Evgeni Malkin sit on the bench during the third period of an NHL hockey game against the Boston Bruins in Pittsburgh, Sunday, April 13, 2025. (AP Photo/Gene J. Puskar)

Pittsburgh Penguins' Sidney Crosby (87), and Evgeni Malkin sit on the bench during the third period of an NHL hockey game against the Boston Bruins in Pittsburgh, Sunday, April 13, 2025. (AP Photo/Gene J. Puskar)

Pittsburgh Penguins' Bryan Rust (17), Sidney Crosby (87), and Evgeni Malkin (71) sit on the bench in front of head coach Mike Sullivan, left rear, and assistant coach Mike Vellucci during the third period of an NHL hockey game against the Boston Bruins in Pittsburgh, Sunday, April 13, 2025. (AP Photo/Gene J. Puskar)

Pittsburgh Penguins' Bryan Rust (17), Sidney Crosby (87), and Evgeni Malkin (71) sit on the bench in front of head coach Mike Sullivan, left rear, and assistant coach Mike Vellucci during the third period of an NHL hockey game against the Boston Bruins in Pittsburgh, Sunday, April 13, 2025. (AP Photo/Gene J. Puskar)

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