The latest blockbuster release in the long-running "Alien" sci-fi franchise has already proved a huge hit among Chinese moviegoers, with the China box office already eclipsing sales in the U.S. as film fans flock out to see the gripping space drama.
"Alien: Romulus" has led the Chinese box office for 11 consecutive days since its debut on Aug 16, and has so far raked in 76.41 million U.S. dollars in China as of Tuesday, exceeding the 72.8 million earned in North America.
Produced by 20th Century Studios', the movie is the seventh installment of the successful "Alien" franchise, and tells the story of a group of young space colonists who encounter the universe's most terrifying life form while scavenging the deep ends of a derelict space station.
The glowing box office performance shows the strong appetite for sci-fi thrillers among Chinese audiences, with many praising its action-packed viewing experience.
"What makes it enjoyable is the thrill. Superhero movies might not be as popular in the mainland now, as they seem a bit outdated. However, this type of film offers intense scenes and visuals, like the alien bursting out, which are rarely seen on domestic screens. That's why I felt I had to watch it," said a filmgoer in Beijing.
Industry insiders say that filmmakers now have a tough job to impress modern audiences given how saturated the film market is, but believe the success of the latest "Alien" movie proves there is still a passion for cinema.
"Today's audiences have increasingly diverse viewing preferences. The intense film market and audience demands have raised the bar for film content. This film's special effects and storyline meet the expectations of Chinese viewers for Hollywood productions. Additionally, the summer vacation boost and the good reputation of the prequel films allow it to yield a huge box office," said Li Jinbo, general manager of Wanda Cinemas, one of China's largest cinema operators.
China becomes largest global market for "Alien: Romulus" as film fans fill cinemas
