SINGAPORE, April 8, 2025 /PRNewswire/ -- Lazada, a leading eCommerce platform in Southeast Asia, today published its research report on online sellers, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia. Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers' readiness to integrate AI into their operations.
Knowledge, perception and implementation gap evident among online sellers
The research reveals that online sellers in Southeast Asia show strong familiarity of AI, with nearly seven in 10 sellers (68%) indicating that they are aware of AI. Sellers believe they have integrated AI into 47% of their business operations, even though actual adoption stands only at 37%, highlighting a clear gap between perceived and actual AI adoption.
Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% acknowledge AI's role in boosting productivity, almost two-third (61%) remain sceptical about its overall usefulness. Furthermore, although nearly all sellers (93%) agree that AI can drive long-term cost savings, 64% cite costliness and time-consuming implementation as barriers to adoption.
The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions.
AI-readiness level varies across markets
Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39%. Based on the level of AI adoption across five core aspects of operations of a seller's business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:
Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. With the majority of Southeast Asian sellers (76%) falling within the AI Aspirants and AI Agnostics categories, they are actively seeking more effective AI-powered solutions, with high demand for AI-powered tools (42%) and enhanced seller support (41%).
"The findings from our research reveal a fascinating gap in Southeast Asia's eCommerce ecosystem. While most sellers understand AI's transformative potential, many are still navigating the path from recognition to implementation," said James Dong, Chief Executive Officer, Lazada Group. "As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller's size or technical expertise."
Leveraging Lazada's AI-driven solutions to transform business operations
To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers' AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada's platform to enhance their efficiency, validating Lazada's continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.
With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:
To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.
[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.
[2] Refer to Annex for more details
About the Research
Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia's evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.
This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.
About Lazada Group
Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
Annex
Lazada's AI features for sellers:
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Three in Four Southeast Asian ECommerce Sellers Require Additional Support in Their AI Adoption, Lazada Report Reveals
LOS ANGELES, April 23, 2025 /PRNewswire/ -- Insta360, the world's best-selling 360° camera brand, is thrilled to announce Insta360 X5, its latest flagship camera. Combining groundbreaking image quality, rugged durability, and AI-powered ease of use, X5 sets a new benchmark for what 360° cameras can achieve.
Insta360 X5 Launch Video
X5's larger 1/1.28" sensors and lightning-fast Triple AI Chip system deliver a dramatic leap in image quality across all resolutions, including stunning 8K30fps 360° video. With PureVideo, a new AI-powered low-light mode, X5 achieves crisp, cinematic footage in challenging lighting.
Built for adventure, this is the toughest 360° camera ever. Its lenses are crafted from a new ultra-durable glass, while a first-of-its-kind replaceable lens system sets a new standard for the industry, allowing you to swap out damaged lenses on the go. Further hardware upgrades like a built-in wind guard, extended 3-hour battery life, and waterproofing to 49ft, make X5 the ultimate companion for active creators.
From shooting to sharing, X5 makes 360° creation effortless. The all-new InstaFrame Mode simultaneously captures an auto-framed, ready-to-share flat video and a full 360° video to fine-tune later. The Insta360 app has undergone a transformation with more intuitive editing tools, and X5 pairs with the Insta360+ cloud service, where you can instantly share 360º clips, edit on the cloud, and more.
"X5 redefines 360° cameras by solving creators' real challenges," said JK Liu, Insta360's Founder. "From replaceable lenses to AI-powered low-light shooting, we've built our dream camera—rugged enough for adventure, capable enough to produce high quality footage, and intelligent enough to capture epic moments effortlessly."
Insta360 X5 is available to order from April 22, 2025, via the Insta360 Official Store, Amazon, and select retailers, priced at US$549.99.
Insta360 X5 officially launched today at Insta360's pop-up event at NYC's Grand Central Terminal, where the groundbreaking 360º camera is available for purchase on-site from 9am to 5pm. Attendees are queuing around the block to be among the first people in the world to take home the 8K 360º camera. Inside, the atmosphere is buzzing with excitement, with hands-on demonstrations and appearances from top creators, including Jesse Wellens (@jessewelle) and Jen Smith (@jeanapvp). The huge 3.6m X5 installation provides the perfect photo op in the iconic Vanderbilt Hall, where guests can pick up exclusive merch, and meet special guests who'll be dropping by throughout the day. Whether you're capturing your first 360º selfie or testing out new AI-powered features, this experience isn't to be missed.
Unmatched Image Quality, Day and Night
X5's 8K30fps 360° video looks better than ever, with supersampling from 11K to 8K resulting in minimal loss to image quality for true-to-life shots. But resolution is just part of what determines image quality.
X5's 1/1.28" sensors are 144% larger compared to X4's, meaning they capture far more light. The Triple AI Chip system, made up of one 5nm AI Chip and two Pro Imaging Chips, works wonders to reduce noise for clean, uncompressed images in any conditions. With 140% more computing power, every moment—whether on thrilling rides, underwater adventures, or the trip of a lifetime—becomes clearer, brighter, and more vivid.
Low light capture gets an additional boost with a dedicated mode: PureVideo. Advanced AI noise reduction and dynamic range optimization deliver clear, vibrant footage in low light, perfect for capturing your late-night city explorations, motorcycle rides, and more. Meanwhile, Active HDR has been upgraded to 5.7K60fps for smooth, sharper shots, especially in high-contrast scenes.
360° Capture - Souped Up & Simplified
As the fifth generation, X5 has refined every aspect of 360° capture with incredible results. The beauty of shooting with X5 is that you record everything, everywhere, always. No wondering "Did I frame that right?" or fears of missing an epic moment, just shoot first and choose your angles later, with the invisible selfie stick effect enabling otherwise impossible third-person shots. Ideal for solo creators, travelers, and well... everyone.
But now, there's a new mode that makes all that 360° goodness simpler to achieve than ever before. Meet InstaFrame. Hit record and X5 produces two files. The first is an instantly shareable flat video, no editing or reframing needed. Here you have the choice of a fixed view that follows a constant direction or a selfie view that keeps you in frame throughout. And the best part? At the same time, you'll also record a second clip in full 360° so you'll never miss life's unexpected moments, from your toddler's surprise first steps to a dolphin's sudden appearance beside your kayak.
The Toughest 360° Camera Ever
When a lens cracks mid-adventure, most 360° cameras become paperweights—but with X5 you can swap lenses before the ski lift reaches the top of the next run. No worrying about scratches or paying out of pocket for repairs, easily replace damaged lenses on the go with the handy Replacement Lens Kit.
Designed for the klutzes, the cliff-divers, and the 'I-just-dropped-it-again' creators among us, the lenses are also made from a new, high-strength, scratch-resistant glass that makes them far less likely to be damaged in the first place, making X5 a camera you can truly push to the limits.
Elsewhere, X5 has improved in almost every way that an action camera enthusiast could wish for:
The Complete Post-Production Package
The Insta360 app has long been the most sophisticated, user-friendly app for editing 360° content. To coincide with X5's launch, it has undergone a revamp, with a sleeker user interface and new tools that make editing easier than ever.
A one-tap Dewarp button removes fisheye distortion for natural-looking footage, a new option to one-tap export with zero editing or reframing, and more. This is in addition to existing features such as Quick Edit and AI Edit for semi-automatic and automatic editing, Shot Lab with 40+ AI templates, as well as a full, manual editing suite.
Insta360 Studio, the desktop editing software for highest quality exports, is also available completely free, along with the mobile app.
For the best possible Insta360 experience and a smoother workflow, X5 is compatible with Insta360+, a cloud service offering auto file backup, instant sharing of 360° footage, cloud editing and export, and more, making it easier than ever to share your adventures with the world.
Availability
Insta360 X5 is on sale from April 22, 2025, at the Insta360 Official Store, Amazon, and authorized retailers, starting from US$549.99.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details visit: http://www.insta360.com
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Insta360 Unveils X5: The Smartest, Toughest 360° Camera Ever Made
Insta360 Unveils X5: The Smartest, Toughest 360° Camera Ever Made
