Beijing Welcomes Global Tourists with "Great Wall Heroes Global Marketing Campaign"

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" Successfully Held at Badaling Great Wall

BEIJING, Sept. 20, 2024 /PRNewswire/ -- At the foot of the Badaling Great Wall, four travel influencers from the UK, Australia, Canada, and Thailand were honored as "Great Wall Hero: Visit Beijing Tourism Ambassadors" during the global marketing event titled "Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis."

Co-hosted by the Beijing Municipal Culture and Tourism Bureau and the Yanqing District People's Government, the event was supported by Mastercard, an official partner. Attendees included representatives from various cultural and tourism bureaus across Beijing, key scenic areas, inbound tourism enterprises, media, and international guests. The event was broadcast globally via the official "Visit Beijing" overseas social media channels, reaching over 100,000 online viewers through images, videos, and live streams.

Ensemble of World Heritage Sites: Celebrating New Splendor

The Beijing Municipal Culture and Tourism Bureau, reflecting Beijing's status as a national cultural center and hub for international exchanges, leveraged the city's global reputation as a world-class cultural and tourism destination to emphasize its rich heritage. In July, the successful inclusion of the "Beijing Central Axis: A Building Ensemble Exhibiting the Ideal Order of the Chinese Capital" on the UNESCO World Heritage List brought China's total number of world heritage sites to 59, making Beijing the city with the most such sites globally, with eight in total.

This year's "Great Wall Heroes" event, themed "Ensemble of the Great Wall and the Central Axis," aimed to highlight the vibrancy of Beijing's heritage through the in-depth experiences of travel influencers exploring iconic landmarks like the Great Wall and the Central Axis.

The event featured an exciting video of the four "Great Wall Heroes" exploring Beijing. Guided by bilingual expert Dou Junjie, the influencers journeyed through iconic sites like the Forbidden City, Temple of Heaven, and Summer Palace, gaining a deeper understanding of Chinese civilization. They cycled along the streets of the Central Axis, embraced Beijing's modern lifestyle, climbed the Badaling Great Wall, experienced the unique "night tour", visited the Yanqing Olympic Center to see the reuse of Olympic venues, and savored local delicacies like Beijing Duck and zhajiangmian.

The four "Great Wall Heroes" shared their unique journeys and surprising discoveries with the audience. Sam Tyler from the UK expressed that this experience gave him a new perspective on Beijing. Australian adventurer Siddhartha Hewison (sids.ventures) was thrilled to visit so many world heritage sites in one city, feeling a deep connection with Chinese culture. Canadian Mark Harrison recalled his time living in China, impressed by the active social lives of seniors he encountered while cycling along the Central Axis. Theppitak Sureepong (Pommapartiew) from Thailand, a seasoned traveler, was amazed by the harmonious blend of history and modernity in Beijing's landmarks.

Enhancing International Services: Sharing the City's Warmth

Since last year, China has introduced a series of policies to ease the arrival of foreign visitors, reaffirming its commitment to openness. The "Great Wall Heroes" from Australia, Thailand, the UK, and Canada benefited from visa-free entry or the 144-hour transit visa exemption, allowing them to enjoy a smooth travel experience.

This year, Beijing has focused on tackling the challenges encountered by tourists throughout their journey—arrival, transportation, accommodation, sightseeing, shopping, and payment. The city has made significant efforts to elevate service standards and improve the overall travel experience. Upon arriving, the "Great Wall Heroes" were introduced to seamless payment solutions at the international traveler service centers in both airports. Throughout their visit, they experimented with different payment methods, using foreign cards for subway fares, mobile payments for bike rentals and restaurant orders, and cash for cultural souvenirs, excitedly commenting, "It's incredibly convenient!"

Proactive and Targeted Marketing: Overseas Influencers Share the Story of Beijing

This year, a surge of foreign influencers has shared their experiences in China, amassing over one billion views on foreign-language platforms and igniting a "#Chinatravel" trend. Since 2016, the Beijing Municipal Culture and Tourism Bureau has spearheaded the "Great Wall Heroes" global marketing initiative, inviting overseas travel influencers to engage deeply with Beijing's tourism offerings. In this year's campaign, the four "Great Wall Heroes," each with over a million followers—including one from the UK with more than four million—are sharing their genuine experiences in Beijing with audiences worldwide. Ahead of the event, the official "Visit Beijing" overseas social media account launched a user-generated content (UGC) campaign, encouraging fans to submit their favorite photos from Beijing and the stories behind them.

The "Great Wall Heroes" global marketing campaign aligns with Beijing's strategic vision as a leading global tourism destination. Each year, it selects a core theme and a group of overseas travel influencers to highlight diverse tourism resources. After eight years of dedicated development, the initiative has gained significant brand influence, becoming an essential platform for these influencers to experience and promote the charm of Beijing. This campaign effectively showcases the city's cultural tourism assets, enhances its image, and tells its story, serving as a key driver for expanding the international tourism market and unlocking potential within the cultural tourism sector.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Beijing Welcomes Global Tourists with "Great Wall Heroes Global Marketing Campaign"

Beijing Welcomes Global Tourists with "Great Wall Heroes Global Marketing Campaign"

Beijing Welcomes Global Tourists with "Great Wall Heroes Global Marketing Campaign"

QINGDAO, China, Sept. 20, 2024 /PRNewswire/ -- Titled 'Light of The Future', the 2024 Laser Display Technology and Industry Development Conference was held in Qingdao, China on September 19, 2024. While exhibiting many new achievements in Laser display technologies, the conference explored new ideas for the innovative development of laser display from multiple dimensions including scenarios, products, technologies, and industries in reconstructing the display world with laser technology for the next decade.

As a leading brand in global consumer electronics and home appliances, Hisense officially announced at the conference that the 150-inch Hisense Laser TV is now set to be mass-produced. The consumption of 100-inch TVs has multiplied exponentially in recent years, with Laser TVs one of the biggest driving forces. According to Dennys Li, President of Hisense Visual Technology, over the years Laser TVs have promoted the popularity of large screens among families in realizing the wide variety of innovative designs such as rollable and lifting screens. Hisense will cooperate closely with industry partners in the future advancement of screen technology to enlarge consumers' viewing experiences.

Hisense Leads the 'Light of The Future'

The infinite innovative vitality of laser display has been realized in reconstructing display technology with effort from the whole industry. In addition to various fields of traditional displays, the empowerment of laser display takes everything such as home entertainment, car life, and artistic creation to the next level.

The rich scene adaptability of Hisense Laser display is set to penetrate ever more segmented fields to meet the needs of a wide range of professionals. Advances include more professional gaming displays, new light and shadow artistic creation methods, enhanced cultural tourism displays, and now also entry to the field of professional film production.

Hisense Laser TVs continue to exert the advantage of ultra-large screens, breaking the limitations of space, color, and cost. Where there is a Laser projector, there is cinema. Smart projectors that focus on portability make it possible for all. While the volume of the Laser TV host can even be greatly reduced to a size close to that of an iPad, potentially achieving complete invisibility through integration with home furnishings. Beyond that, the future of Laser display will offer more AI interaction, more energy-saving and is increasingly environmentally friendly. With AI, future Laser TVs and Laser projectors will play the role of intelligent life butlers dedicated to serving the whole modern-family.

Youthful and Big-Screen as New Trends

Youthful, ambience-filled, big-screen, and scenario-based are the newest popular features for consumers at shopping for Laser TVs. The accelerated coverage of laser display in all life scenarios makes immersive home movie and sports watching scenes increasingly commonplace. The factors influencing consumption decisions for laser products also change with the expansion and development of multiple scenarios.

In recent years, Hisense's Laser display products have gained greater market recognition and have received high praise from industry media with their excellent performance. The global shipment market share of Hisense Laser TVs is up to 58.4%, firmly ranking as first in the world. At this year's Consumer Electronics Show in the US, Hisense's In-Vehicle Projection System won the "CES 2024 Innovation Award". While recently at IFA in Germany, Hisense Laser TV's lineup of 100-inch giant screens debuted, winning the "Gold Award for Large Screen Display Technology."

With the trend of large screens gradually becoming the new mainstream, the 150-inch Hisense Laser TV will further satisfy consumption demand for big-screen laser TVs. Through its commitment to 'User-centric Technology' and 'Ultimate Quality', Hisense will continue to put consumers at the center, strengthening connections with more users globally and providing full-scenario home living experiences that exceed expectations.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024â„¢. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and H1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hisense to Commence Mass-production of 150-inch Laser TVs

Hisense to Commence Mass-production of 150-inch Laser TVs